Activate your fans, don’t just
collect them like baseball cards.
Social media is an ingredient, not
Passion is the gasoline of social
The goal of social media is to turn
customers into a volunteer
Don’t say anything online that you
wouldn’t want plastered on a
billboard with your face on it.
Facebook Fan Pages are email
newsletters with smaller pictures.
Social media creates kinship between companies and customers, and
kinship equals purchase intent.