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Using LinkedIn to...build yourself and your business

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Some quick tips on how to improve your presence on LinkedIn to get found and build yourself and your business. Three rules: …

Some quick tips on how to improve your presence on LinkedIn to get found and build yourself and your business. Three rules:
1- Build your presences
2- Build your connections
3- Spread your knowledge


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Transcript

  • 1. build yourself and your business
    Using LinkedIn to...
  • 2. Who’s on linkedin?
    What about you?
  • 3. About me
  • 4. Getting started
    1
  • 5. Completed profile
    Effort
    Update every part of your profile
    Ask for recommendations
    Benefit
    Be more visible in LinkedIn searches (priority on complete profiles)
  • 6. Optimized profile
    Effort
    Find relevant keywords
    Make it easy to read
    Benefit
    Be more findable via LinkedIn and Google
  • 7. Adding applications
    Effort
    Browse available applications
    Benefit
    Enhance you profile with blog posts, presentations, etc…
  • 8. Upgrading your profile
    Effort
    Between $25 & $100 a month
    Benefit
    Enhanced possibilities:
  • Business profile
    Effort
    Writing up overview and product & services descriptions
    Benefit
    Be more findable on LinkedIn
  • 11. Business profile analytics
    Effort
    Observation
    Analysis
    Benefit
    Updating page to attract right target
  • 12. connecting
    2
  • 13. Searching for contacts
    Effort
    Searching for interesting contacts:
    Titles
    Names
    Company (clients & suppliers)
    Benefit
    Finding interesting people to connect with
  • 14. Connecting openly
    Effort
    Emailing
    Getting introduced
    Benefit
    Building a strong and relevant network
  • 15. Connecting covertly
    Effort
    Finding groups
    Participating
    Following users
    Benefit
    Building a stronger reputation with potential contacts
  • 16. managing
    3
  • 17. Contacts
    Effort
    Reviewing contacts and categorizing
    Benefit
    Possibility to communicate with specific groups
  • 18. Branching out
    4
  • 19. Groups
    Effort
    Starting discussions
    Participating in conversations
    Benefit
    Getting know to communities of interest
  • 20. Finding relevant groups
    Effort
    Interesting industries/topics
    Not spammy
    500+ members
    Benefit
    Meeting interesting people and getting known
  • 21. Answers
    Effort
    Finding relevant answers
    Asking questions
    Benefit
    Getting known, getting answers
  • 22. Getting started today
    Complete and beef up profile
    Create and beef up corporate profile
    Connect, update and share
    Find 2-4 groups and participate
    My industry
    Interesting industries
    Potential customers
    Spend 15-30 minutes daily
    Play around
  • 23. Extra resources
    Simon Hénault
    Linkd.in/Simon-Henault
    Linked Into Business Blog
    LinkedIntoBusiness.com
    LinkedIn Blog
    Blog.linkedin.com
    Or me!
    www.fabricecalando.ca
  • 24. Any questions?
    Thank you!
  • 25. About Adviso
    … Web strategists and internet marketing specialists
    … serving important clients for more than 5 years
    … work in unison with agencies, tech firms, media groups, etc.
    Visit us:
    www.adviso.ca | www.adviso.ca/blog
    twitter.com/adviso
    www.linkedin.com/companies/adviso
  • 26. About Fabrice Calando
    Web strategist, Montreal (Quebec) Canada
    fabricecalando.ca|ca.linkedin.com/in/fabricecalando
    Fabrice Calando is a web strategist at Adviso. He develops and evaluates strategies that look to maximise business results. His work integrates user interface design and experience, web analytics, SEO, social media and web marketing. He has a particular interest for helping B2B companies achieve their business goals online.
    Fabrice is currently a moderator for Linked Québec - with over 10,000 members, it is the largest group of French-speaking professionals on LinkedIn.

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