Using LinkedIn yourself and your business


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Some quick tips on how to improve your presence on LinkedIn to get found and build yourself and your business. Three rules:
1- Build your presences
2- Build your connections
3- Spread your knowledge

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Using LinkedIn yourself and your business

  1. 1. build yourself and your business<br />Using LinkedIn to...<br />
  2. 2. Who’s on linkedin?<br />What about you?<br />
  3. 3. About me<br />
  4. 4. Getting started<br />1<br />
  5. 5. Completed profile<br />Effort<br />Update every part of your profile<br />Ask for recommendations<br />Benefit<br />Be more visible in LinkedIn searches (priority on complete profiles)<br />
  6. 6. Optimized profile<br />Effort<br />Find relevant keywords<br />Make it easy to read<br />Benefit<br />Be more findable via LinkedIn and Google<br />
  7. 7. Adding applications<br />Effort<br />Browse available applications<br />Benefit<br />Enhance you profile with blog posts, presentations, etc…<br />
  8. 8. Upgrading your profile<br />Effort<br />Between $25 & $100 a month<br />Benefit<br />Enhanced possibilities:<br /><ul><li>Stats
  9. 9. Connections
  10. 10. Info</li></li></ul><li>Business profile<br />Effort<br />Writing up overview and product & services descriptions<br />Benefit<br />Be more findable on LinkedIn<br />
  11. 11. Business profile analytics<br />Effort<br />Observation<br />Analysis<br />Benefit<br />Updating page to attract right target<br />
  12. 12. connecting<br />2<br />
  13. 13. Searching for contacts<br />Effort<br />Searching for interesting contacts:<br />Titles<br />Names<br />Company (clients & suppliers)<br />Benefit<br />Finding interesting people to connect with<br />
  14. 14. Connecting openly<br />Effort<br />Emailing<br />Getting introduced<br />Benefit<br />Building a strong and relevant network<br />
  15. 15. Connecting covertly<br />Effort<br />Finding groups<br />Participating<br />Following users<br />Benefit<br />Building a stronger reputation with potential contacts<br />
  16. 16. managing<br />3<br />
  17. 17. Contacts<br />Effort<br />Reviewing contacts and categorizing<br />Benefit<br />Possibility to communicate with specific groups<br />
  18. 18. Branching out<br />4<br />
  19. 19. Groups<br />Effort<br />Starting discussions<br />Participating in conversations<br />Benefit<br />Getting know to communities of interest<br />
  20. 20. Finding relevant groups<br />Effort<br />Interesting industries/topics<br />Not spammy<br />500+ members<br />Benefit<br />Meeting interesting people and getting known<br />
  21. 21. Answers<br />Effort<br />Finding relevant answers<br />Asking questions<br />Benefit<br />Getting known, getting answers<br />
  22. 22. Getting started today<br />Complete and beef up profile<br />Create and beef up corporate profile<br />Connect, update and share<br />Find 2-4 groups and participate<br />My industry<br />Interesting industries<br />Potential customers<br />Spend 15-30 minutes daily<br />Play around<br />
  23. 23. Extra resources<br />Simon Hénault<br /><br />Linked Into Business Blog<br /><br />LinkedIn Blog<br /><br />Or me!<br /><br />
  24. 24. Any questions?<br />Thank you!<br />
  25. 25. About Adviso<br />… Web strategists and internet marketing specialists<br />… serving important clients for more than 5 years<br />… work in unison with agencies, tech firms, media groups, etc.<br />Visit us: <br /> |<br /><br /><br />
  26. 26. About Fabrice Calando<br />Web strategist, Montreal (Quebec) Canada<br />|<br />Fabrice Calando is a web strategist at Adviso. He develops and evaluates strategies that look to maximise business results. His work integrates user interface design and experience, web analytics, SEO, social media and web marketing. He has a particular interest for helping B2B companies achieve their business goals online.<br />Fabrice is currently a moderator for Linked Québec - with over 10,000 members, it is the largest group of French-speaking professionals on LinkedIn. <br />