Legendary campaigns of
The Economist
www.advertrips.com

About the logo
• The corporate logotype of The Economist has
evolved from the gothic lettering used on
the cover of the first issue, published in
1843, to the box device designed in 1959 by
Reynolds Stone, a British engraver and
typographer.
• It now incorporates a font from The
Economist Typefamily, a typeface created
specifically for our use.

Print
Legendary campaign of The Economist
www.advertrips.com

Brain

Spoon

Newton’s Cradle

Alternative Marketing
Legendary campaigns of The Economist
www.advertrips.com

Ostrich
Advertising Agency:
Ogilvy & Mather, Singapore

Wheat
To reach college students from
Philadephia area over 20 pizzerias,
in close proximity to large
campuses, were supplied with The
Economist-branded pizza boxes.
Each one reinforces the “Get a
world” platform with a pie chart
that applies to pizza consumption
Brand: The Economist
Agency: BBDO New York
Chief Creative Officer: David Lubars,
Bill Bruce
Creative Director, Art director:
James Clunie
Creative Director, Copywriter: Kara
Goodrich
Account Contacts: Kate Houghton,
Clayton Ruebensaal, Robin Quill

Brain
Advertising Agency:
Ogilvy & Mather, Singapore

Newton’s Cradle
Advertising Agency:
Ogilvy & Mather, Singapore

Newton’s Cradle
Advertising Agency:
Ogilvy & Mather, Singapore