The Economist Creative Advertising

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The success of the ‘white out of red’ campaign was based on the idea of feeling that you were a member of a club.

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The Economist Creative Advertising

  1. 1. Legendary campaigns of The Economist www.advertrips.com
  2. 2. About the logo • The corporate logotype of The Economist has evolved from the gothic lettering used on the cover of the first issue, published in 1843, to the box device designed in 1959 by Reynolds Stone, a British engraver and typographer. • It now incorporates a font from The Economist Typefamily, a typeface created specifically for our use.
  3. 3. Print Legendary campaign of The Economist www.advertrips.com
  4. 4. Brain
  5. 5. Spoon
  6. 6. Newton’s Cradle
  7. 7. Alternative Marketing Legendary campaigns of The Economist www.advertrips.com
  8. 8. Ostrich Advertising Agency: Ogilvy & Mather, Singapore
  9. 9. Wheat To reach college students from Philadephia area over 20 pizzerias, in close proximity to large campuses, were supplied with The Economist-branded pizza boxes. Each one reinforces the “Get a world” platform with a pie chart that applies to pizza consumption Brand: The Economist Agency: BBDO New York Chief Creative Officer: David Lubars, Bill Bruce Creative Director, Art director: James Clunie Creative Director, Copywriter: Kara Goodrich Account Contacts: Kate Houghton, Clayton Ruebensaal, Robin Quill
  10. 10. Brain Advertising Agency: Ogilvy & Mather, Singapore
  11. 11. Newton’s Cradle Advertising Agency: Ogilvy & Mather, Singapore
  12. 12. Newton’s Cradle Advertising Agency: Ogilvy & Mather, Singapore

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