Where does it go?



      Adversitement 2010 ©
Customers




Adversitement 2010 ©
Mission

Adversitement increases lifetime
     customer profitability by
   empowering technology and
    intelligence, al...
Vision
Adversitement provides tools, information,
services (f.e. training) and innovative insights
 for existing and new a...
Index

1.   Market developments
2.   Integration
3.   Visualization
4.   Future vision
5.   Questions and answers




    ...
1. Market developments

•   Cookies
•   Flash cookies
•   Social media
•   Adobe and Omniture




                   Adver...
Cookies




Adversitement 2010 ©
Flash cookies




Adversitement 2010 ©
Social media




Adversitement 2010 ©
Adobe and Omniture




 Adversitement 2010 ©
Adobe and Omniture




 Adversitement 2010 ©
2. Integration




Adversitement 2010 ©
Integration, why?




Adversitement 2010 ©
SEO




Position = number 1


     Apple
       Egg
   Cabinet
      Wall
   Seminar


                      Adversitement...
Email targeting

                       Visitor 123 is
                           known

Home-                            ...
Measuring social media




    Adversitement 2010 ©
Data exchange




Classifications                          Excel/email/ect.
 Data sources                            Data ...
3. Visualization




Adversitement 2010 ©
Draw the right conclusion




      Adversitement 2010 ©
Additional proof




Adversitement 2010 ©
Final proof




Adversitement 2010 ©
Make it clear




Adversitement 2010 ©
Before and after




Adversitement 2010 ©
Tableau analyse




Adversitement 2010 ©
Goal visualizations




Adversitement 2010 ©
4. Future vision



Optimizing...




 Adversitement 2010 ©
Data modeling




Adversitement 2010 ©
Data modeling

• Make a model on the basis of available (client)
  data and apply this model on anonymous
  clients to pre...
5. Questions and answers

Thanks!

For more information and/or questions:

info@adversitement.nl




                   Ad...
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Adversitement Web Intelligence Information 2010

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Adversitement Web Intelligence Information 2010

  1. 1. Where does it go? Adversitement 2010 ©
  2. 2. Customers Adversitement 2010 ©
  3. 3. Mission Adversitement increases lifetime customer profitability by empowering technology and intelligence, all focused on multichannel micro data for sustainable revenue improvement and a more efficient user experience. Adversitement 2010 ©
  4. 4. Vision Adversitement provides tools, information, services (f.e. training) and innovative insights for existing and new ambitious customers / organizations. We help them to achieve proven – data driven – optimizations in their communication channels according to their KPI’s, to increase campaign, channel and business profitability. With our help, strategic decisions can be made through detailed and aggregated analysis. The ultimate goal is to help our customers achieve their online business objectives. Adversitement 2010 ©
  5. 5. Index 1. Market developments 2. Integration 3. Visualization 4. Future vision 5. Questions and answers Adversitement 2010 ©
  6. 6. 1. Market developments • Cookies • Flash cookies • Social media • Adobe and Omniture Adversitement 2010 ©
  7. 7. Cookies Adversitement 2010 ©
  8. 8. Flash cookies Adversitement 2010 ©
  9. 9. Social media Adversitement 2010 ©
  10. 10. Adobe and Omniture Adversitement 2010 ©
  11. 11. Adobe and Omniture Adversitement 2010 ©
  12. 12. 2. Integration Adversitement 2010 ©
  13. 13. Integration, why? Adversitement 2010 ©
  14. 14. SEO Position = number 1 Apple Egg Cabinet Wall Seminar Adversitement 2010 ©
  15. 15. Email targeting Visitor 123 is known Home- Home- Loan IB Loans page page module 13 June 24 June Newsletter July: "Give me all the client numbers of clients who are interested in borrowing" Adversitement 2010 ©
  16. 16. Measuring social media Adversitement 2010 ©
  17. 17. Data exchange Classifications Excel/email/ect. Data sources Data warehouse Triggers API Adversitement 2010 ©
  18. 18. 3. Visualization Adversitement 2010 ©
  19. 19. Draw the right conclusion Adversitement 2010 ©
  20. 20. Additional proof Adversitement 2010 ©
  21. 21. Final proof Adversitement 2010 ©
  22. 22. Make it clear Adversitement 2010 ©
  23. 23. Before and after Adversitement 2010 ©
  24. 24. Tableau analyse Adversitement 2010 ©
  25. 25. Goal visualizations Adversitement 2010 ©
  26. 26. 4. Future vision Optimizing... Adversitement 2010 ©
  27. 27. Data modeling Adversitement 2010 ©
  28. 28. Data modeling • Make a model on the basis of available (client) data and apply this model on anonymous clients to predict behavior. • The creative part remains by the people, tools will take care of the implementation. Adversitement 2010 ©
  29. 29. 5. Questions and answers Thanks! For more information and/or questions: info@adversitement.nl Adversitement 2010 ©

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