Creating Your Own Ebook – 2 Part Series
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Creating Your Own Ebook – 2 Part Series

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The eBook format gives everybody the opportunity to become their own publisher. With this two-part class, we will go from creation to final product – providing participants with the options ...

The eBook format gives everybody the opportunity to become their own publisher. With this two-part class, we will go from creation to final product – providing participants with the options libraries and local authors will have to publish their own work.
The classes will focus on:
The growing trends in publishing and the movement toward self-publishing
Understanding formats and DRM issues
Creating covers and cover art
Frequent issues and the fixes
How to use Kindle Publishing and Calibre to create yourebook
Options authors and libraries have for distributing and selling their ebook.

Between classes, participants will be asked to work on creating their ebook from personally created content and/or open source information.
Instructor: Rachel Eichen
Rachel Eichen is a certified presenter who has had over three years of teaching experience. She has taught computer classes to passengers on the Grand Princess cruise ship, which included such topics as Adobe Photoshop and Microsoft Office. She also taught classes while working within the software industry. She enjoys learning about new technology trends and loves sharing this information with others. Rachel holds a Master’s degree in Library & Information Science and a bachelor’s degree in Technical Writing.

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Creating Your Own Ebook – 2 Part Series Creating Your Own Ebook – 2 Part Series Presentation Transcript

  • Presenter: Rachel Eichen, Novare Library Services Creating Your Own Ebook
  • Agenda The classes will focus on:  Trends in Publishing  DRM and formats  Decisions about Publishing  Covers & Creation
  • Trends in Publishing
  • Trends http://goo.gl/tKVrKT
  • HTTP://GOO.GL/ZNDMC Libraries as publishers
  • DRM and FORMATS
  • DRM  Digital Rights Management  An automated electronic lock and key to prevent theft
  • The Basics on File Types
  • Kindle AZW, PDF, MOBI
  • Nook EPUB (Barnes & Noble, Sony, and mostly everyone else)
  • Decisions about publishing
  • Formatting  It is recommended you use a specialty program  If you use Word, save a basic version in RTF for the greatest flexibility.
  • Software for Writers  Sigil (Open Source)  Scrivener ($40)  Word Processing, then direct with Vendors  Adobe InDesign (esp. for photo books) Others: http://literatureandlatte.com/links.php
  • 5 Mistakes to Avoid when Writing  Improper Indents (don’t use tabs or spaces to create paragraph indents)  Don’t repeat Paragraph Returns  Improper Paragraph Separation - Paragraphs require either first line paragraph indents or the block paragraph method.  Font and Style Mistakes  Copyright Page Mistakes Source- Smashwords
  • Fonts Tahoma Verdana Calibri Garamond Times New Roman Want to use a fancy Font – use jpgs Simple Is Better
  • http://goo.gl/ThgDf http://goo.gl/tkWFoZ
  • Covers and Cover Art
  • Covers Matter Varies by vendor but “recommend a width of 1,500 to 1,800 pixels to be safe” then customize for each platform More about Image Size at: http://blog.smashwords.com/2012/06/new-ebook-cover-image-requirements.html http://www.smashwords.com/books/view/145431 (images from this ebook)
  • Beware of Copyright http://goo.gl/p2Kmrg
  • Resources for Images  Istockphoto ($$$)  Bigstockphoto ($)  Flickr/Creative Commons (free)  Where to find royalty-free stock images  Or take your own!
  • Creating your book
  • Calibre DOWNLOAD FREE AT: HTTP://CALIBRE-EBOOK.COM/
  • Download Stock Photo http://www.stockvault.net/photo/1152 33/stones-on-the-beach
  • Adding a Cover to Your Book
  • Challenge Download Calibre and change the file type of a document. (send these to Rachel) Bonus: Create a Cover
  • Contact Rachel Eichen adverb@gmail.com www.slideshare.net/adverb
  • Presenter: Rachel Eichen, Novare Library Services Creating Your Own Ebook
  • Agenda The class will focus on:  Homework review  Where to publish your book  Promotion
  • Adding a Cover to Your Book
  • Images and Ebooks  Without adding custom code, images will resize and display differently on different devices (CSS can help this)  For example, Kindle will always try and make your image the full screen…  If images are critical to your book, consider graphic programs like InDesign
  • DISTRIBUTION OPTIONS Buy My EBook
  • • CREATESPACE • KINDLE DIRECT PUBLISHING
  • https://www.createspace.com/
  • ISBN Options • CREATESPACE-ASSIGNED ISBNS • *CUSTOM ISBN ($10) • *CUSTOM UNIVERSAL ($99) • HTTPS://WWW.MYIDENTIFIER S.COM/ - $125 FOR ONE…DISCOUNT ON MULTIPLE https://www.createspace.com/Help/Index.jsp?orgId=00D300000001Sh9&id=50170000000I1ec
  • Interior
  • Cover Upload PDF of your own or use their creator
  • Complete Set-up  Set-Up Distribution  Complete the Review Process Tip: Its Well Worth the Price – Pay for a Print Proof
  • Cost of Doing Business http://goo.gl/u152M About 26% of a sale is yours
  • Kindle Direct Publishing https://kdp.amazon.com/self-publishing/signin
  • Calculating Royalties 35%  Any price – over $.99  You pick country distribution  Includes distribution costs  Lending/Text to Speech Optional 70%  Sell Between $2.99 - $9.99  Author Pays delivery (Amazon.com: US $0.15/MB)  Give Amazon all Distribution Rights  List Price is at least 20% below the list price in other sales channel  Lending/Text to Speech and other Amazon Features requiredhttp://goo.gl/5fVgl http://goo.gl/6icJ1
  • Matchbook  Offering a discount digital book with your physical book  Promotional List Price of $2.99, $1.99, $0.99, or free; as long as the price selected is at least 50% lower than the regular Digital List Price. http://goo.gl/e1liHI
  • Nook Press
  • Royalties
  • • Apple iBookstore (32 countries) • Barnes & Noble • Sony • Kobo • Diesel • Baker & Taylor (the Blio.com e-reading app and the Axis360 platform for public libraries) • and others.
  • The Basics (1) Read and follow the Smashwords Style Guide (2) Create a Word document with simple, clean formatting, (3) Upload that Word document to Smashwords and let them convert it for you, (4) Enter your book’s information, description, price, etc. at Smashwords, and (5) Opt in to all the distribution channels you want. http://goo.gl/ftx1T
  • Royalties  Earn 60% of the list price for sales through our major retailers, and earn 85% net for sales at the Smashwords Store (70.5% for sales originated by our network of affiliate marketers).
  • Self-Distribution
  • Sell/Distribute o DIRECT PURCHASE THROUGH YOUR WEBSITE o DIRECT DOWNLOAD/ PURCHASE THROUGH EMAIL LIST o APP STORES
  • ” “ App Create an App for Android or iPad Example - http://goo.gl/cJxrX
  • Pitch Your Book ONE SENTENCE!!! WHAT IS IT ABOUT?!
  • Marketing, Marketing, Marketing • Social Media • Blogs • Email Lists • Website • Free Speaking – Online and In-Person • Press Releases in your community and • Organize bulk sales to organizations • Be Shameless 
  • Categorize Correctly  Categorize in “Super Niche Categories” Feminist Theory Lifestyle & Event Photography Science Fiction – Fantasy E-commerce By Being in Smaller Categories – it is easier to “trend” and be found
  • Create a Giveaway or Sale 24-48 hour “book- buying” period
  • Inspiration
  • Contact Rachel Eichen adverb@gmail.com www.slideshare.net/adverb