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The Fine Line Between Blog and Bluff

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The presentation given by adventureswithben.com about creating a content strategy.

The presentation given by adventureswithben.com about creating a content strategy.

Published in: Travel, Technology

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  • 1. The Fine Line Between Blog and BluffBen Reedadventureswithben.comfacebook.com/adventureswithben@adventureswbenslides available at adventureswithben.com ©2012 adventures with ben LLC
  • 2. The best travel blogs haveregularly written content that is useful, engaging and consistently on-topic. ©2012 adventures with ben LLC
  • 3. The Problem? ©2012 adventures with ben LLC
  • 4. It’s really tough to write regular content that is useful,engaging and consistently on- topic. ©2012 adventures with ben LLC
  • 5. ©2012 adventures with ben LLC
  • 6. The best travel blogs haveregularly written content that is useful, engaging and consistently on-topic. ©2012 adventures with ben LLC
  • 7. AgendaFilling Your Creating aContent Pipeline Posting ScheduleRefining YourNiche Content Engagement Ideas ©2012 adventures with ben LLC
  • 8. Filling Your Content Pipeline ©2012 adventures with ben LLC
  • 9. The best travel blogs haveregularly written content that is useful, engaging and consistently on-topic. ©2012 adventures with ben LLC
  • 10. The best travel blogs haveregularly written content that is useful, engaging and consistently on-topic. ©2012 adventures with ben LLC
  • 11. Successful blogs must solve a problem. ©2012 adventures with ben LLC
  • 12. ©2012 adventures with ben LLC
  • 13. Filling Your Pipeline Take Lots ofTravel Extensively Photos Capture EveryImmerse Yourself IdeaRead Extensively Plan Your Content ©2012 adventures with ben LLC
  • 14. Travel Extensively ©2012 adventures with ben LLC
  • 15. Your expertise, credibility andtrust by your readers (and the travel community), can only be developed through significant, first-hand experience. Travel Bloggers must immerse themselves in their topic all the time. ©2012 adventures with ben LLC
  • 16. ©2012 adventures with ben LLC
  • 17. Take Lots of Photos ©2012 adventures with ben LLC
  • 18. ©2012 adventures with ben LLC
  • 19. Immerse Yourself ~Depth vs. Breadth ©2012 adventures with ben LLC
  • 20. Sydney Harbor Bridge ©2012 adventures with ben LLC
  • 21. Sydney Harbor Bridge - Climb ©2012 adventures with ben LLC
  • 22. Sydney Harbor Bridge - Pylon Lookout ©2012 adventures with ben LLC
  • 23. Sydney Harbor Bridge - Founded ©2012 adventures with ben LLC
  • 24. Sydney Harbor Bridge - Best Photo Spot ©2012 adventures with ben LLC
  • 25. Sydney Harbor Bridge - Walking Across ©2012 adventures with ben LLC
  • 26. ©2012 adventures with ben LLC
  • 27. Capture Every Idea ©2012 adventures with ben LLC
  • 28. ©2012 adventures with ben LLC
  • 29. ©2012 adventures with ben LLC
  • 30. Read Extensively ©2012 adventures with ben LLC
  • 31. Don’t write about what’s already been written. Tell astory that no one has heardbefore. And then tell another one, and another one. ©2012 adventures with ben LLC
  • 32. Read ExtensivelyRSS FeedsTravel BooksWikiTravel.orgVisitor’s Bureau’sLocal, Twitter Hashtags ©2012 adventures with ben LLC
  • 33. Google Reader Bundlehttp://www.google.com/reader/bundle/user%2F14633477289540472476%2Fbundle%2FTravel%20Blogs ©2012 adventures with ben LLC
  • 34. Benefits of Reading ExtensivelyYou become a well-informedtravelerYou know what’s been writtenbefore (great for linking back)Discover the gaps ©2012 adventures with ben LLC
  • 35. Plan Your Content ©2012 adventures with ben LLC
  • 36. Victoria Falls ©2012 adventures with ben LLC
  • 37. ©2012 adventures with ben LLC
  • 38. 18 Posts3 Day/2 Night Trip ©2012 adventures with ben LLC
  • 39. Application Part 11. Identify the problem you’re solving2. Evaluate your travel schedule & adjust3. Start taking lots of photos4. Download: • Evernote • SimpleMind+5. Subscribe to RSS Feeds ©2012 adventures with ben LLC
  • 40. Refining Your Niche ©2012 adventures with ben LLC
  • 41. The best travel blogs haveregularly written content that is useful, engaging and consistently on-topic. ©2012 adventures with ben LLC
  • 42. The best travel blogs haveregularly written content that is useful, engaging and consistently on-topic. ©2012 adventures with ben LLC
  • 43. Successful blogs serve a purpose. They fulfill a needthe reader has, and positionthe blogger as an “authority” on their chosen niche. ©2012 adventures with ben LLC
  • 44. A “niche” is more than what you write about, but also includes how you tell thatstory and with what intention? ©2012 adventures with ben LLC
  • 45. Bloggers must be able toarticulate, with precision, what their niche is. This is the first step in writing consistently on-topic. ©2012 adventures with ben LLC
  • 46. Your NicheAspiration ProductAudience Voice ©2012 adventures with ben LLC
  • 47. ©2012 adventures with ben LLC
  • 48. ©2012 adventures with ben LLC
  • 49. ©2012 adventures with ben LLC
  • 50. ©2012 adventures with ben LLC
  • 51. ©2012 adventures with ben LLC
  • 52. ©2012 adventures with ben LLC
  • 53. ©2012 adventures with ben LLC
  • 54. ©2012 adventures with ben LLC
  • 55. ©2012 adventures with ben LLC
  • 56. ©2012 adventures with ben LLC
  • 57. Components of Your NicheAspiration - What are you trying toachieve?Product - How do you do that?Audience - Who do you write for?Voice - How do you tell your story? ©2012 adventures with ben LLC
  • 58. My Niche ComponentsAspiration: DoExtraordinary ThingsProduct: Tell engaging,vivid, inspiring andpractical storiesAudience: Travelers andwanna-be travelers from alloverVoice: A light-hearted,approach; Fun ©2012 adventures with ben LLC
  • 59. Application Part 21. What’s your aspiration?2. How are you going to reach that goal? What’s your product?3. Who do you write for? Who is your audience?4. What’s your voice? ©2012 adventures with ben LLC
  • 60. Creating a Posting Schedule ©2012 adventures with ben LLC
  • 61. The best travel blogs haveregularly written content that is useful, engaging and consistently on-topic. ©2012 adventures with ben LLC
  • 62. The best travel blogs haveregularly written content that is useful, engaging and consistently on-topic. ©2012 adventures with ben LLC
  • 63. All blogs, no matter the niche, must write on a regularschedule. Regularity will varyby niche, but unpredictability in publishing will result in reader disengagement. ©2012 adventures with ben LLC
  • 64. Rules for Writing1. Find a Routine2. Eliminate Distractions3. Know What You’re Writing in Advance4. Manage Your Time: 1 Post = 90 Min.5. Frustrated? Stop6. Use Your Filter ©2012 adventures with ben LLC
  • 65. ©2012 adventures with ben LLC
  • 66. Have Posts in Your “Back Pocket” ©2012 adventures with ben LLC
  • 67. ©2012 adventures with ben LLC
  • 68. Take a Break ©2012 adventures with ben LLC
  • 69. ©2012 adventures with ben LLC
  • 70. Application Part 31.Download: • WP Editorial Calendar2. Write Your “Back-Pocket” Posts3. Relax ©2012 adventures with ben LLC
  • 71. Content Ideas ©2012 adventures with ben LLC
  • 72. The best travel blogs haveregularly written content that is useful, engaging and consistently on-topic. ©2012 adventures with ben LLC
  • 73. The best travel blogs haveregularly written content that is useful, engaging and consistently on-topic. ©2012 adventures with ben LLC
  • 74. Blog readers (and writers), will, at some point, reachfatigue and disinterest. New ways to tell your story will continue to keep everyone engaged with your blog. ©2012 adventures with ben LLC
  • 75. Find a Local Angle ©2012 adventures with ben LLC
  • 76. Write a Series ©2012 adventures with ben LLC
  • 77. Write an Opinion ©2012 adventures with ben LLC
  • 78. Photo Essay ©2012 adventures with ben LLC
  • 79. Poll Your Readers ©2012 adventures with ben LLC
  • 80. Photo Caption ©2012 adventures with ben LLC
  • 81. List Posts ©2012 adventures with ben LLC
  • 82. Travel Gear Review ©2012 adventures with ben LLC
  • 83. Photography Tips ©2012 adventures with ben LLC
  • 84. Seasonal Stories ©2012 adventures with ben LLC
  • 85. Application Part 41. Write one new post style each month ©2012 adventures with ben LLC
  • 86. The best travel blogs haveregularly written content that is useful, engaging and consistently on-topic. ©2012 adventures with ben LLC
  • 87. Questions? ©2012 adventures with ben LLC
  • 88. The Fine Line BetweenBlog and BluffBen Reedadventureswithben.comfacebook.com/adventureswithben@adventureswbenslides available at adventureswithben.com ©2012 adventures with ben LLC