The Fine Line Between     Blog and BluffBen Reedadventureswithben.comfacebook.com/adventureswithben@adventureswbenslides a...
The best travel blogs haveregularly written content that   is useful, engaging and    consistently on-topic.              ...
The Problem?       ©2012 adventures with ben LLC
It’s really tough to write regular content that is useful,engaging and consistently on-              topic.               ...
©2012 adventures with ben LLC
The best travel blogs haveregularly written content that   is useful, engaging and    consistently on-topic.              ...
AgendaFilling Your       Creating aContent Pipeline   Posting                   ScheduleRefining YourNiche              Con...
Filling Your Content Pipeline                   ©2012 adventures with ben LLC
The best travel blogs haveregularly written content that   is useful, engaging and     consistently on-topic.             ...
The best travel blogs haveregularly written content that   is useful, engaging and     consistently on-topic.             ...
Successful blogs must solve       a problem.                 ©2012 adventures with ben LLC
©2012 adventures with ben LLC
Filling Your Pipeline                     Take Lots ofTravel Extensively                       Photos                     ...
Travel Extensively             ©2012 adventures with ben LLC
Your expertise, credibility andtrust by your readers (and the  travel community), can only     be developed through      s...
©2012 adventures with ben LLC
Take Lots of Photos             ©2012 adventures with ben LLC
©2012 adventures with ben LLC
Immerse Yourself        ~Depth vs. Breadth            ©2012 adventures with ben LLC
Sydney Harbor Bridge             ©2012 adventures with ben LLC
Sydney Harbor Bridge - Climb                  ©2012 adventures with ben LLC
Sydney Harbor Bridge - Pylon Lookout                       ©2012 adventures with ben LLC
Sydney Harbor Bridge - Founded                   ©2012 adventures with ben LLC
Sydney Harbor Bridge - Best Photo Spot                          ©2012 adventures with ben LLC
Sydney Harbor Bridge - Walking Across                        ©2012 adventures with ben LLC
©2012 adventures with ben LLC
Capture Every Idea             ©2012 adventures with ben LLC
©2012 adventures with ben LLC
©2012 adventures with ben LLC
Read Extensively            ©2012 adventures with ben LLC
Don’t write about what’s already been written. Tell astory that no one has heardbefore. And then tell another    one, and ...
Read ExtensivelyRSS FeedsTravel BooksWikiTravel.orgVisitor’s Bureau’sLocal, Twitter Hashtags                     ©2012 adv...
Google Reader Bundlehttp://www.google.com/reader/bundle/user%2F14633477289540472476%2Fbundle%2FTravel%20Blogs             ...
Benefits of Reading       ExtensivelyYou become a well-informedtravelerYou know what’s been writtenbefore (great for linkin...
Plan Your Content            ©2012 adventures with ben LLC
Victoria Falls           ©2012 adventures with ben LLC
©2012 adventures with ben LLC
18 Posts3 Day/2 Night Trip           ©2012 adventures with ben LLC
Application Part 11. Identify the problem you’re solving2. Evaluate your travel schedule & adjust3. Start taking lots of p...
Refining Your Niche             ©2012 adventures with ben LLC
The best travel blogs haveregularly written content that   is useful, engaging and     consistently on-topic.             ...
The best travel blogs haveregularly written content that   is useful, engaging and     consistently on-topic.             ...
Successful blogs serve a purpose. They fulfill a needthe reader has, and positionthe blogger as an “authority”   on their c...
A “niche” is more than what   you write about, but also  includes how you tell thatstory and with what intention?         ...
Bloggers must be able toarticulate, with precision, what their niche is. This is the first  step in writing consistently   ...
Your NicheAspiration     ProductAudience         Voice                ©2012 adventures with ben LLC
©2012 adventures with ben LLC
©2012 adventures with ben LLC
©2012 adventures with ben LLC
©2012 adventures with ben LLC
©2012 adventures with ben LLC
©2012 adventures with ben LLC
©2012 adventures with ben LLC
©2012 adventures with ben LLC
©2012 adventures with ben LLC
©2012 adventures with ben LLC
Components of Your NicheAspiration - What are you trying toachieve?Product - How do you do that?Audience - Who do you writ...
My Niche ComponentsAspiration: DoExtraordinary ThingsProduct: Tell engaging,vivid, inspiring andpractical storiesAudience:...
Application Part 21. What’s your aspiration?2. How are you going to reach that goal? What’s your product?3. Who do you wri...
Creating a Posting Schedule                 ©2012 adventures with ben LLC
The best travel blogs haveregularly written content that   is useful, engaging and     consistently on-topic.             ...
The best travel blogs haveregularly written content that   is useful, engaging and     consistently on-topic.             ...
All blogs, no matter the niche,     must write on a regularschedule. Regularity will varyby niche, but unpredictability   ...
Rules for Writing1. Find a Routine2. Eliminate Distractions3. Know What You’re Writing in Advance4. Manage Your Time: 1 Po...
©2012 adventures with ben LLC
Have Posts in Your “Back       Pocket”                ©2012 adventures with ben LLC
©2012 adventures with ben LLC
Take a Break          ©2012 adventures with ben LLC
©2012 adventures with ben LLC
Application Part 31.Download:   •   WP Editorial Calendar2. Write Your “Back-Pocket” Posts3. Relax                        ...
Content Ideas          ©2012 adventures with ben LLC
The best travel blogs haveregularly written content that   is useful, engaging and     consistently on-topic.             ...
The best travel blogs haveregularly written content that   is useful, engaging and     consistently on-topic.             ...
Blog readers (and writers),  will, at some point, reachfatigue and disinterest. New  ways to tell your story will continue...
Find a Local Angle             ©2012 adventures with ben LLC
Write a Series           ©2012 adventures with ben LLC
Write an Opinion            ©2012 adventures with ben LLC
Photo Essay         ©2012 adventures with ben LLC
Poll Your Readers            ©2012 adventures with ben LLC
Photo Caption          ©2012 adventures with ben LLC
List Posts         ©2012 adventures with ben LLC
Travel Gear Review             ©2012 adventures with ben LLC
Photography Tips           ©2012 adventures with ben LLC
Seasonal Stories            ©2012 adventures with ben LLC
Application Part 41. Write one new post style each month                         ©2012 adventures with ben LLC
The best travel blogs haveregularly written content that   is useful, engaging and    consistently on-topic.              ...
Questions?        ©2012 adventures with ben LLC
The Fine Line BetweenBlog and BluffBen Reedadventureswithben.comfacebook.com/adventureswithben@adventureswbenslides availa...
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The Fine Line Between Blog and Bluff

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The presentation given by adventureswithben.com about creating a content strategy.

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The Fine Line Between Blog and Bluff

  1. 1. The Fine Line Between Blog and BluffBen Reedadventureswithben.comfacebook.com/adventureswithben@adventureswbenslides available at adventureswithben.com ©2012 adventures with ben LLC
  2. 2. The best travel blogs haveregularly written content that is useful, engaging and consistently on-topic. ©2012 adventures with ben LLC
  3. 3. The Problem? ©2012 adventures with ben LLC
  4. 4. It’s really tough to write regular content that is useful,engaging and consistently on- topic. ©2012 adventures with ben LLC
  5. 5. ©2012 adventures with ben LLC
  6. 6. The best travel blogs haveregularly written content that is useful, engaging and consistently on-topic. ©2012 adventures with ben LLC
  7. 7. AgendaFilling Your Creating aContent Pipeline Posting ScheduleRefining YourNiche Content Engagement Ideas ©2012 adventures with ben LLC
  8. 8. Filling Your Content Pipeline ©2012 adventures with ben LLC
  9. 9. The best travel blogs haveregularly written content that is useful, engaging and consistently on-topic. ©2012 adventures with ben LLC
  10. 10. The best travel blogs haveregularly written content that is useful, engaging and consistently on-topic. ©2012 adventures with ben LLC
  11. 11. Successful blogs must solve a problem. ©2012 adventures with ben LLC
  12. 12. ©2012 adventures with ben LLC
  13. 13. Filling Your Pipeline Take Lots ofTravel Extensively Photos Capture EveryImmerse Yourself IdeaRead Extensively Plan Your Content ©2012 adventures with ben LLC
  14. 14. Travel Extensively ©2012 adventures with ben LLC
  15. 15. Your expertise, credibility andtrust by your readers (and the travel community), can only be developed through significant, first-hand experience. Travel Bloggers must immerse themselves in their topic all the time. ©2012 adventures with ben LLC
  16. 16. ©2012 adventures with ben LLC
  17. 17. Take Lots of Photos ©2012 adventures with ben LLC
  18. 18. ©2012 adventures with ben LLC
  19. 19. Immerse Yourself ~Depth vs. Breadth ©2012 adventures with ben LLC
  20. 20. Sydney Harbor Bridge ©2012 adventures with ben LLC
  21. 21. Sydney Harbor Bridge - Climb ©2012 adventures with ben LLC
  22. 22. Sydney Harbor Bridge - Pylon Lookout ©2012 adventures with ben LLC
  23. 23. Sydney Harbor Bridge - Founded ©2012 adventures with ben LLC
  24. 24. Sydney Harbor Bridge - Best Photo Spot ©2012 adventures with ben LLC
  25. 25. Sydney Harbor Bridge - Walking Across ©2012 adventures with ben LLC
  26. 26. ©2012 adventures with ben LLC
  27. 27. Capture Every Idea ©2012 adventures with ben LLC
  28. 28. ©2012 adventures with ben LLC
  29. 29. ©2012 adventures with ben LLC
  30. 30. Read Extensively ©2012 adventures with ben LLC
  31. 31. Don’t write about what’s already been written. Tell astory that no one has heardbefore. And then tell another one, and another one. ©2012 adventures with ben LLC
  32. 32. Read ExtensivelyRSS FeedsTravel BooksWikiTravel.orgVisitor’s Bureau’sLocal, Twitter Hashtags ©2012 adventures with ben LLC
  33. 33. Google Reader Bundlehttp://www.google.com/reader/bundle/user%2F14633477289540472476%2Fbundle%2FTravel%20Blogs ©2012 adventures with ben LLC
  34. 34. Benefits of Reading ExtensivelyYou become a well-informedtravelerYou know what’s been writtenbefore (great for linking back)Discover the gaps ©2012 adventures with ben LLC
  35. 35. Plan Your Content ©2012 adventures with ben LLC
  36. 36. Victoria Falls ©2012 adventures with ben LLC
  37. 37. ©2012 adventures with ben LLC
  38. 38. 18 Posts3 Day/2 Night Trip ©2012 adventures with ben LLC
  39. 39. Application Part 11. Identify the problem you’re solving2. Evaluate your travel schedule & adjust3. Start taking lots of photos4. Download: • Evernote • SimpleMind+5. Subscribe to RSS Feeds ©2012 adventures with ben LLC
  40. 40. Refining Your Niche ©2012 adventures with ben LLC
  41. 41. The best travel blogs haveregularly written content that is useful, engaging and consistently on-topic. ©2012 adventures with ben LLC
  42. 42. The best travel blogs haveregularly written content that is useful, engaging and consistently on-topic. ©2012 adventures with ben LLC
  43. 43. Successful blogs serve a purpose. They fulfill a needthe reader has, and positionthe blogger as an “authority” on their chosen niche. ©2012 adventures with ben LLC
  44. 44. A “niche” is more than what you write about, but also includes how you tell thatstory and with what intention? ©2012 adventures with ben LLC
  45. 45. Bloggers must be able toarticulate, with precision, what their niche is. This is the first step in writing consistently on-topic. ©2012 adventures with ben LLC
  46. 46. Your NicheAspiration ProductAudience Voice ©2012 adventures with ben LLC
  47. 47. ©2012 adventures with ben LLC
  48. 48. ©2012 adventures with ben LLC
  49. 49. ©2012 adventures with ben LLC
  50. 50. ©2012 adventures with ben LLC
  51. 51. ©2012 adventures with ben LLC
  52. 52. ©2012 adventures with ben LLC
  53. 53. ©2012 adventures with ben LLC
  54. 54. ©2012 adventures with ben LLC
  55. 55. ©2012 adventures with ben LLC
  56. 56. ©2012 adventures with ben LLC
  57. 57. Components of Your NicheAspiration - What are you trying toachieve?Product - How do you do that?Audience - Who do you write for?Voice - How do you tell your story? ©2012 adventures with ben LLC
  58. 58. My Niche ComponentsAspiration: DoExtraordinary ThingsProduct: Tell engaging,vivid, inspiring andpractical storiesAudience: Travelers andwanna-be travelers from alloverVoice: A light-hearted,approach; Fun ©2012 adventures with ben LLC
  59. 59. Application Part 21. What’s your aspiration?2. How are you going to reach that goal? What’s your product?3. Who do you write for? Who is your audience?4. What’s your voice? ©2012 adventures with ben LLC
  60. 60. Creating a Posting Schedule ©2012 adventures with ben LLC
  61. 61. The best travel blogs haveregularly written content that is useful, engaging and consistently on-topic. ©2012 adventures with ben LLC
  62. 62. The best travel blogs haveregularly written content that is useful, engaging and consistently on-topic. ©2012 adventures with ben LLC
  63. 63. All blogs, no matter the niche, must write on a regularschedule. Regularity will varyby niche, but unpredictability in publishing will result in reader disengagement. ©2012 adventures with ben LLC
  64. 64. Rules for Writing1. Find a Routine2. Eliminate Distractions3. Know What You’re Writing in Advance4. Manage Your Time: 1 Post = 90 Min.5. Frustrated? Stop6. Use Your Filter ©2012 adventures with ben LLC
  65. 65. ©2012 adventures with ben LLC
  66. 66. Have Posts in Your “Back Pocket” ©2012 adventures with ben LLC
  67. 67. ©2012 adventures with ben LLC
  68. 68. Take a Break ©2012 adventures with ben LLC
  69. 69. ©2012 adventures with ben LLC
  70. 70. Application Part 31.Download: • WP Editorial Calendar2. Write Your “Back-Pocket” Posts3. Relax ©2012 adventures with ben LLC
  71. 71. Content Ideas ©2012 adventures with ben LLC
  72. 72. The best travel blogs haveregularly written content that is useful, engaging and consistently on-topic. ©2012 adventures with ben LLC
  73. 73. The best travel blogs haveregularly written content that is useful, engaging and consistently on-topic. ©2012 adventures with ben LLC
  74. 74. Blog readers (and writers), will, at some point, reachfatigue and disinterest. New ways to tell your story will continue to keep everyone engaged with your blog. ©2012 adventures with ben LLC
  75. 75. Find a Local Angle ©2012 adventures with ben LLC
  76. 76. Write a Series ©2012 adventures with ben LLC
  77. 77. Write an Opinion ©2012 adventures with ben LLC
  78. 78. Photo Essay ©2012 adventures with ben LLC
  79. 79. Poll Your Readers ©2012 adventures with ben LLC
  80. 80. Photo Caption ©2012 adventures with ben LLC
  81. 81. List Posts ©2012 adventures with ben LLC
  82. 82. Travel Gear Review ©2012 adventures with ben LLC
  83. 83. Photography Tips ©2012 adventures with ben LLC
  84. 84. Seasonal Stories ©2012 adventures with ben LLC
  85. 85. Application Part 41. Write one new post style each month ©2012 adventures with ben LLC
  86. 86. The best travel blogs haveregularly written content that is useful, engaging and consistently on-topic. ©2012 adventures with ben LLC
  87. 87. Questions? ©2012 adventures with ben LLC
  88. 88. The Fine Line BetweenBlog and BluffBen Reedadventureswithben.comfacebook.com/adventureswithben@adventureswbenslides available at adventureswithben.com ©2012 adventures with ben LLC
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