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Advecor Social Media Service Overview
 

Advecor Social Media Service Overview

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Advecor Social Media Service Overview Advecor Social Media Service Overview Presentation Transcript

  • A SOCIAL MEDIA MARKETING SOLUTION
  • WHY SOCIAL MEDIA?• Facebook is the number one online destination beating out search engines such as Google, Bing, and Yahoo.• If Facebook were a country it would be the 3rd largest in the world• The average Facebook user spends 55 minutes a day on the network.• Over half of all Americans use Facebook.• 33% of Twitter users share opinions about products or companies.• 37% of Twitter users are more likely to purchase your product if they have subscribed to your tweets.• YouTube is the 2nd largest search engine in the world• 100 plus hours of video are uploaded to Youtube every 4 minutes• Source: SocialMediaexplorer.com
  • HOW DO THESE STATSTRANSLATE TO MY HEALTH CLUB?
  • CLIENT RETENTION• “What is out of sight is out of mind.” You need to be where your clients are, period.• Facebook posts will help to motivate your members to get to the gym and to eat healthy. As long as they maintain a healthy mindset, they will remain members of your club.• An online community provides your members with a chance to voice their opinion and be heard. Think of social media as an additional customer service line.
  • LEAD GENERATION• Increasing your online visibility is extremely important for lead generation. If you are not where customers are looking then you just missed an opportunity to sign up a new member.• When club members join your Facebook fan page and begin leaving comments on the page, their friends will see these messages and will become interested in a membership as well.• Member referrals carry much more weight than any type of advertising. Social media provides an easy medium for a referral program.• Up-selling is also a huge benefit of social media. The conversation we foster around group fitness classes and personal training encourages members to give it a try.
  • 4 ELEMENTS OF A SOCIAL MEDIA CAMPAIGN• Construction and management of a Facebook fan page.• Construction and management of a Twitter account.• Construction and management of a Youtube channel.• Article creation and submission to Hubpages.
  • FACEBOOK• Update the page 3-5 times daily with fitness tips, weight loss strategies, healthy recipes, fitness class schedules, referral promos, fitness-related videos, and motivational quotes.• We receive an email any time a comment is left on your Facebook page allowing us to respond to that comment immediately.• Addition of a Youtube and Twitter application which allows for stored videos on your page along with a direct link over to your Twitter account.• Day of the week special posts include: Motivational Monday, Nutritional Wednesday, and Fitness Friday• We post once a day on Saturday and Sunday• Our goal is to have your Facebook page become a secondary website for your club.
  • Advecor offers a complimentary email blastalong with a sweepstakes to launch your campaign. The goal is to engage your fans. Facebook’s algorithm is such that the more people comment on a post, the more impressions they will give that post on the home feed to those fans and those fan’s friends. A status update can go “viral” in terms of Facebook if a large number of people comment or “like” the post.
  • This discussion did several things. The high volume of responses led to over 1400 impressions! It also led to a revised fitness schedule at Gold’s Gym Fullerton. Members commented ontheir favorite classes and schedules, then adjustments were made to cater to their liking. In addition posts of this nature generate interest among non- members to join the club. Nobodywants to miss a fun fitness class and the community discussion afterwards. The Online Marketing Summit conference just taught us how to encourage our audience to speak more frequently about themselves. The more excitement we can create for your members to tell their personal story of strength, the more success we will have marketing these pages, retaining members of your club, and referring new members.
  • Providing informative and practical information is most important. Wewant your members to see a directbenefit from the fitness tips that we provide. This is what brings themback to the page after an initial visit. We help your members recognize and reaffirm that they feel good, happy, healthy, and confident because they workout consistently.
  • TWITTER• Update your account 3-5 times daily with fitness tips, healthy recipes, and weight loss strategies.• Main focus of Twitter is to create dialogue in the community.• Unprecedented growth of 30-40 new Twitter followers daily in your first month. This equates to over a thousand followers in four weeks! (average Twitter user has under 200 followers)• Twitter is a great source for sending traffic to your Facebook fan page.
  • A large Twitter following means you are guaranteed greatvisibility. This translates to more inquires about memberships.
  • Local organizations and businesses really embrace each other on Twitter as it is easier to communicate directly with one another compared to Facebook.
  • YOUTUBE• We offer the service of editing up to three videos a month to upload to your YouTube channel.• Video editing consists of adding captions, background music, and visual effects
  • YOUTUBE• We offer the service of editing up to three videos a month to upload to your YouTube channel.• Video editing consists of adding captions, background music, and visual effects
  • HUBPAGES• Onecarefully crafted and completely unique article submitted to Hubpages per month.• Articlewill be SEO friendly and will link to your Facebook, Twitter, Youtube, and club website.• Article will ensure a positive review of your club as a search result
  • A Hubpage article will ensure that your club has a positive,accurate, and detailed review of its amenities. It will be SEO friendly and optimized to be a top search result. Links at the bottom of the article will direct traffic to your Facebook, Twitter, Youtube, and club website.
  • RETURN ON INVESTMENT• Limited expenses compared with traditional marketing mediums• Use social networking sites to cross market one another• Member retention• Lead generation• Dramatically increase brand visibility
  • ADDITIONAL SERVICES OFFERED• Facebook Advertising (extreme online demographic advertising)• Facebook Places Campaign• Management of an additional social networking site (Flickr, Yelp, or Digg)
  • FACEBOOK ADVERTISING• Extreme targeting based on the following demographics (age, gender, location, martial status, education, interests/hobbies, social connections, and more!• Average costs per click or lead is close to a dollar ( on avg. one dollar gets you a targeted lead!)• Choice to pay per click or per one thousand impressions (cpc is best used for results advertising while cpm for creating awareness)
  • Gold’s Gym Fullerton example Facebook ad
  • FACEBOOK PLACES• Facebook Places is a check in service similar to Foursquare• Gym members can use their smart phone to “virtually” check into your gym’s location• Every check in becomes a status update on their Facebook profile• The average Facebook user has 130 Facebook friends.• Each check in becomes not just an advertisement for your club but a member referral to all 130 Facebook friends• Health Club industry is the best industry to implement a Facebook Places campaign because gym goers take pride in telling their friends that they are at the gym.
  • Example of status update via FacebookPlaces. When I checked into PF Changes... Ireferred this restaurant to all my Facebook friends.Facebook Places has such great potential that The University of Kentucky beganplacing large wooden blue check in icons around their campus. Students areencouraged to “check into” the different locations. The campaign has worked to increase the number of high school students applying to the university for college.
  • ADDITIONAL SOCIAL MEDIA ACCOUNT MANAGEMENT• Youtell us if there is another social networking account you would like for us to manage and we will do so!
  • WHAT IT TAKES TO RUN A SUCCESSFUL CAMPAIGN• Need to provide pictures and or photos to use for profile pictures• Addition of social networking buttons to your company website• Use of ad cards, banners, business cards, email, and word of mouth to encourage members to join your gym online• Ability to provide gym giveaways and or other incentives for members to become social online• Willingness to keep Advecor informed of gym news, current promotions, and any changes to fitness classes, hours of operation, and the like.