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How we use Advanced Web Ranking

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  • 1. How we use Advanced Web Ranking Sep 14, 2012Philip PetrescuFounder and CEO, Caphyon@philippetrescu
  • 2. Meet the “Powerpuff” girls 1. Link mgmt. 1. Project M. 1. Rank tracking 2. Social media 2. Research 2. Data 2. Gathering 3. Evaluation 3. Analytics 3. Reporting
  • 3. The Architecture AWR Client  Runs scheduled tasks Upload reports  AWR Cloud administrator automatically AWR Client  Views interactive reports  Generates reports as needed AWR Client  Runs manual links verification  Runs social updates
  • 4. The Workflow Competitive Research Targeted KWs and SEs Competitor websites Rank tracking Links management Analytics Social Media  Define custom SEs  Verify links  Track traffic and conversions Monitor social shares  Manage URLs tracked  Monitor link profiles  Monitor campaigns Track historic evolution Data gathering Define scheduled update tasks Reporting flow Set alarm filters Deploy reports Evaluation
  • 5. Keyword Research - Google Adwords We can find keyword suggestions starting with a seed
  • 6. Keyword Research - SemRush Analyze what keywords the competition is using
  • 7. Keyword DifficultyBefore starting a campaign, check if the competition is too high on that niche.
  • 8. Website AuditCompare link profiles and social exposure with competitors.
  • 9. The Workflow Competitive Research Targeted KWs and SEs Competitor websites Rank tracking Links management Analytics Social Media  Define custom SEs  Verify links  Track traffic and conversions Monitor social shares  Manage URLs tracked  Monitor link profiles  Monitor campaigns Track historic evolution Data gathering Define scheduled update tasks Reporting flow Set alarm filters Deploy reports Evaluation
  • 10. Ranking OverviewWe have chosen Visits and Revenue (+Trend) from over 30 metrics.
  • 11. Universal and Location based searchesLocation: London, UKUniversal Search: Yes
  • 12. The Workflow Competitive Research Targeted KWs and SEs Competitor websites Rank tracking Links management Analytics Social Media  Define custom SEs  Verify links  Track traffic and conversions Monitor social shares  Manage URLs tracked  Monitor link profiles  Monitor campaigns Track historic evolution Data gathering Define scheduled update tasks Reporting flow Set alarm filters Deploy reports Evaluation
  • 13. Link profile analysis – by Domain AuthorityHere, we compare the strength of our links with the competition.
  • 14. Link profile analysis – by KeywordWhat is the distribution of our links for each anchor text by Page Authority?
  • 15. Competitive Link AnalysisWe’re comparing here all link metrics with those of our competitors.
  • 16. Verify BacklinksHere we can quickly identify the sites that no longer link to us.
  • 17. The Workflow Competitive Research Targeted KWs and SEs Competitor websites Rank tracking Links management Analytics Social Media  Define custom SEs  Verify links  Track traffic and conversions Monitor social shares  Manage URLs tracked  Monitor link profiles  Monitor campaigns Track historic evolution Data gathering Define scheduled update tasks Reporting flow Set alarm filters Deploy reports Evaluation
  • 18. AnalyticsHere’s where we see which keywords bring us traffic and revenue.
  • 19. Analytics – Traffic by KeywordFor each keyword, we’re checking to see which sources bring more visitors.
  • 20. Compare previous periodAnalytics - Ecommerce to see if your optimization efforts paid offHere we track the conversions in time (by source).
  • 21. Analytics - CampaignsAnd then we check to see which campaigns were successful.
  • 22. The Workflow Competitive Research Targeted KWs and SEs Competitor websites Rank tracking Links management Analytics Social Media  Define custom SEs  Verify links  Track traffic and conversions Monitor social shares  Manage URLs tracked  Monitor link profiles  Monitor campaigns Track historic evolution Data gathering Define scheduled update tasks Reporting flow Set alarm filters Deploy reports Evaluation
  • 23. Social SharesWe also need to identify the articles that are successful on social networks.
  • 24. TwitterThen, we track the Twitter audience over time to spot trends.
  • 25. FacebookAnd the evolution of Facebook fans over time.
  • 26. The Workflow Competitive Research Targeted KWs and SEs Competitor websites Rank tracking Links management Analytics Social Media  Define custom SEs  Verify links  Track traffic and conversions Monitor social shares  Manage URLs tracked  Monitor link profiles  Monitor campaigns Track historic evolution Data gathering Define scheduled update tasks Reporting flow Set alarm filters Deploy reports Evaluation
  • 27. Data Gathering Scheduled Tasks Proxy Servers (by location)For faster updates, we use and recommend proxies from Trusted Proxies.
  • 28. The Workflow Competitive Research Targeted KWs and SEs Competitor websites Rank tracking Links management Analytics Social Media  Define custom SEs  Verify links  Track traffic and conversions Monitor social shares  Manage URLs tracked  Monitor link profiles  Monitor campaigns Track historic evolution Data gathering Define scheduled update tasks Reporting flow Set alarm filters Deploy reports Evaluation
  • 29. Scheduled Reports Quick adding of reports to be generated in existing scheduled updatesWe generate reports on the same scheduled tasks that update each project.
  • 30. AWR Cloud – Sharing SEO Reports OnlineAnd we share the reports online on AWR Cloud…
  • 31. AWR Cloud – Sharing SEO Reports Online… so every one in our team can see them from anywhere using a browser.
  • 32. Thank you!@philippetrescuwww.advancedwebranking.comphilip@caphyon.com Advanced WEB RANKING

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