Text Message Marketing
Your Message on the Move

Presented By: Bob Bentz
Advanced Telecom Services  84444.com  84444.ca
About the Speaker
President – atsMobile
Formerly Advanced Telecom Services
Founded 1989
Philadelphia – Toronto – London - ...
Advanced Telecom Services  84444.com  84444.ca
Advanced Telecom Services  84444.com  84444.ca
Table of Mobile Content
1.
2.
3.
4.
5.
6.
7.
8.

Text Message Stats
Features
Legal
Portfolio
Best Practices
EXCLUSIVE: 844...
MLB Opts-Out of Bullpen Landline Phones

Advanced Telecom Services  84444.com  84444.ca
The Pillar That Holds Up The Mobile
Marketing Building
Mobile Video Mobile Websites

Advanced Telecom Services  84444.com...
Near By…

24/7 Always Connected

91% of all U.S. citizens have their mobile device
within reach 24/7
(Source: Mobile Marke...
Near By…

Even when we’re Asleep

65% of adults sleep with their cell phone next to the
bed.
(Source: Pew Research Center)...
Common…

92% of
smartphone
owners

81% of Americans Send and Receive at Least 10
Text Messages Per Month
(Source: Pew Rese...
At Any Age

Middle Aged Show Biggest Growth

Advanced Telecom Services  84444.com  84444.ca
In Any State

Where does your State rank?

Advanced Telecom Services  84444.com  84444.ca
With any Race

Blacks & Hispanics Text More

2500

2000

1500
Text/Month
Calls/Month
1000

500

0
White

Black

Hispanic

...
Sex

Women Text More
1400
1200
1000
800

Text/Month
Calls/Month

600

400
200
0
Men

Women

(Source: Pew; May 2011)

Advan...
Yet Still Growing

And Growing

90
80
70
60
50
40
30
20
10
0

Calls/Day
Texts/Day

18-29

65+

More Text Messages are Sent...
What Else we do on our Mobile Phones

Advanced Telecom Services  84444.com  84444.ca
Smartphone Ownership Growth Increases Texting

Advanced Telecom Services  84444.com  84444.ca
Tablets Helping Fuel Mobile Growth

Advanced Telecom Services  84444.com  84444.ca
30% of Web Traffic Now Coming from Mobile

Advanced Telecom Services  84444.com  84444.ca
Almost 100% of Younger Phone Owners Text

Advanced Telecom Services  84444.com  84444.ca
Mobile: More than Just Talking

Advanced Telecom Services  84444.com  84444.ca
Texting and
Internet Access
Top Activities
Performed on a
Cell Phone

Source: Pew Internet

Advanced Telecom Services  84...
Response…

IMMEDIATELY

97% of All Text Messages Are Read within three
minutes of receipt.
(Source: Greg Stuart, Mobile Ma...
Response…

E-MAIL IS SO YESTERDAY

As opposed to 22% of email messages that are
opened.
(Source: Greg Stuart, Mobile Marke...
Email Click-Throughs Declining

Advanced Telecom Services  84444.com  84444.ca
Response…

IMMEDIATELY

Click through rate for text was 14.06%

For E-mail, it was 6.64%
( Direct Marketing Association, 2...
Reach…

When They’re Most Likely To Buy

Advanced Telecom Services  84444.com  84444.ca
Motivated Buyers…

Ready to Buy Now

Of Smartphone Users Researched on Their
Device Before Heading to the Store to Make a
...
New Meaning to “Fast Food”

Advanced Telecom Services  84444.com  84444.ca
Viral…

BONUS!: Business and Leads for FREE

21% of all responses never participated in the
original interactive text mess...
Trackable…

Justification for the Advertising

By using a unique PIN, businesses can track just how effective the advertis...
Text Message Marketing 101
The Success Story

Advanced Telecom Services  84444.com  84444.ca
Opt-In Advertising

Your Customers WANT to Receive Your Messages

Advanced Telecom Services  84444.com  84444.ca
Opt-In

Legal

The deal
until TCPA
changes.
10/15/13

Legitimate Opt-In
• Create “existing business relationship”
• Intera...
Opt-In

Legal Documents

•Subscriber Initiates Opt-In by
Responding to Advertisements“established business relationship”
•...
Opt-In

Legitimate Verifiable Opt-Ins

•
•
•
•
•

Interactive Text Message
Desktop website
Mobile website
IVR
Paper

TIP: ...
Opt-In

Best Practices

• MMA Global Code of Conduct
• Messaging Frequency
• Advertising Guidelines
• “Msg&Data Rates May ...
Opt-In

Advertising Documents
Must include
•“Msg&Data Rates May Apply”
•Resource to Reference Terms and Conditions
•Instru...
Opt-Outs

Recommended Once Per Month

•Subscriber must be able to
stop participating by sending
STOP to 84444
•Must respon...
Opt-In

Legitimate Verifiable Opt-Ins

•Service Description
•“Msg&Data Rates May Apply”
•Resource-terms and conditions
•Fr...
New TCPA Regulations
Note – I am not a qualified attorney. Please consult your own attorney for
complete details and inter...
TCPA

What’s Changed?

• Beginning October 16, 2013, the “established business relationship”
exemption is eliminated.
• “P...
Mobile Coupons

For Immediate Response

Advanced Telecom Services  84444.com  84444.ca
Offer Value

Advertising

With Gas So Expensive, Who Would Pass This Up?
Advanced Telecom Services  84444.com  84444.ca
Offer Value

Response

Advanced Telecom Services  84444.com  84444.ca
Offer Discounts Now

Advanced Telecom Services  84444.com  84444.ca
Sweepstakes

Grow Your Database

Advanced Telecom Services  84444.com  84444.ca
Sweepstakes

Offer Something You Can’t Get Normally

Backstage pass: Big and Rich sweepstakes winner on 84444.com.

Advanc...
What You’ll Get…

A Valuable Database Indeed

Advanced Telecom Services  84444.com  84444.ca
Where Should I Promote It?
Everywhere

Advanced Telecom Services  84444.com  84444.ca
Everywhere…

You Can Think Of

Advanced Telecom Services  84444.com  84444.ca
Everywhere…
And more

Advanced Telecom Services  84444.com  84444.ca
Everywhere…
Be Creative

Advanced Telecom Services  84444.com  84444.ca
A QR Code Is Not an Island...

Half of Americans have feature phones…

So Always Include a Text Promotion with a QR
Code
A...
Dnt Overdu Abrevatns
It’s Annoying

Too many
Abbreviations.
Use
Abbreviations
Sparingly.

Over 160
Characters

Advanced Te...
Embedded Links

For Touch Tone Action

Offers customers
more
information

Advanced Telecom Services  84444.com  84444.ca
Promotion

Text Message Promotion Responded To

Advanced Telecom Services  84444.com  84444.ca
EXCLUSIVE

Text Message Marketing Study

TEXT MESSAGE MARKETING STUDY

Advanced Telecom Services  84444.com  84444.ca
EXCLUSIVE

Text Message Marketing Study

•
•
•
•
•

May – July
Conducted by ATS paid interns
Analysis of all customer data...
Who’s Doing It?
Our Customers

Customer Categories

%
%
Customers Messages

Restaurants

17

15

Automotive

13

1

Media
...
What Else They’re Doing?

Other Mobile Marketing Tools Used
Tactic

% Engaged

Text Message Marketing

100

Desktop Websit...
How They are Doing It

Types of Text Messaging Being Used

Interactive & Broadcast: 82%
Interactive Only: 11%

Broadcast O...
What They’re Doing

Percent of Applications and Response Rates

45
40
35
30
25
20
15
10
5
0

% Applications
% Messages

Ap...
Top Ten Text Message Tips

http://www.84444.com/text-messagemarketing-tips
Advanced Telecom Services  84444.com  84444.c...
1. Encourage recipients to FWD to Friend.

http://www.84444.com/text-messagemarketing-tips
Advanced Telecom Services  844...
1. Encourage recipients to FWD to Friend.
2. Capitalize the most important words – REDEEM TODAY ONLY

http://www.84444.com...
1. Encourage recipients to FWD to Friend.
2. Capitalize the most important words – REDEEM TODAY ONLY
3. Identify your comp...
1.
2.
3.
4.

Encourage recipients to FWD to Friend.
Capitalize the most important words – REDEEM TODAY ONLY
Identify your ...
1.
2.
3.
4.
5.

Encourage recipients to FWD to Friend.
Capitalize the most important words – REDEEM TODAY ONLY
Identify yo...
1.
2.
3.
4.
5.
6.

Encourage recipients to FWD to Friend.
Capitalize the most important words – REDEEM TODAY ONLY
Identify...
1.
2.
3.
4.
5.
6.
7.

Encourage recipients to FWD to Friend.
Capitalize the most important words – REDEEM TODAY ONLY
Ident...
1.
2.
3.
4.
5.
6.
7.
8.

Encourage recipients to FWD to Friend.
Capitalize the most important words – REDEEM TODAY ONLY
Id...
1.
2.
3.
4.
5.
6.
7.
8.
9.

Encourage recipients to FWD to Friend.
Capitalize the most important words – REDEEM TODAY ONLY...
1. Encourage recipients to FWD to Friend.
2. Capitalize the most important words – REDEEM TODAY ONLY
3. Identify your comp...
Top Ten Text Message Tips

See all of my
Text
Message
Tips here.

http://www.84444.com/text-messagemarketing-tips
Advanced...
Mobile Marketing

Advanced Telecom Services  84444.com  84444.ca
QR
Codes
Make a Donation

Advanced Telecom Services  84444.com  84444.ca
Responsive

What’s Your Mobile Strategy?

Advanced Telecom Services  84444.com  84444.ca
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Texting Tuesday February 2014 | Mobile Marketing Knowledge College

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Numbers don't lie - text message marketing remains one of the most powerful forms of direct communication with your customers, and yet it is a tool that is often underused and misunderstood. Bob Bentz has been an innovator in the mobile industry for more than a decade and has helped thousands of business strengthen their SMS campaigns. Now, let him help you!

In this webinar, Bob discusses:

* MAKE YOUR TEXTS TRULY ENGAGING. A message doesn't accomplish much without more behind it. Learn new ways to capture your customers' attention and convert opened messages into closed sales.
* IMPACT OF TCPA REGULATIONS. The text marketing industry was thrown through a loop by the recent enactment of new FCC regulations. Find out what you need to know and how to keep growing your opt-in lists of loyal customers.
* 50 QUICK TEXT MESSAGE MARKETING TIPS. Be the first to see our extensive new list of quick but valuable tips that can help improve your text marketing game immediately.

Don't get left behind as your competitors engage on the mobile platform. Let industry expert Bob Bentz show you how you can start implementing text message marketing TODAY.

Want to get started today? Visit www.84444.com or www.84444.ca for our do-it-yourself text message marketing solution.

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Texting Tuesday February 2014 | Mobile Marketing Knowledge College

  1. 1. Text Message Marketing Your Message on the Move Presented By: Bob Bentz Advanced Telecom Services  84444.com  84444.ca
  2. 2. About the Speaker President – atsMobile Formerly Advanced Telecom Services Founded 1989 Philadelphia – Toronto – London - Prague • atsMobile.com • 84444.com • 84444.ca bobb@atsMobile.com Scan to Link In with me. Text BOB to 84444 Msg.& Data Rates Apply. Advanced Telecom Services  84444.com  84444.ca Bob Bentz
  3. 3. Advanced Telecom Services  84444.com  84444.ca
  4. 4. Advanced Telecom Services  84444.com  84444.ca
  5. 5. Table of Mobile Content 1. 2. 3. 4. 5. 6. 7. 8. Text Message Stats Features Legal Portfolio Best Practices EXCLUSIVE: 84444 Research Study Top Ten Text Tips Summary Advanced Telecom Services  84444.com  84444.ca
  6. 6. MLB Opts-Out of Bullpen Landline Phones Advanced Telecom Services  84444.com  84444.ca
  7. 7. The Pillar That Holds Up The Mobile Marketing Building Mobile Video Mobile Websites Advanced Telecom Services  84444.com  84444.ca Text RESULTS to 84444.com Text Message Marketing QR Codes Text Message Marketing Text Message Marketing Apps
  8. 8. Near By… 24/7 Always Connected 91% of all U.S. citizens have their mobile device within reach 24/7 (Source: Mobile Marketing Association) Advanced Telecom Services  84444.com  84444.ca
  9. 9. Near By… Even when we’re Asleep 65% of adults sleep with their cell phone next to the bed. (Source: Pew Research Center) Advanced Telecom Services  84444.com  84444.ca
  10. 10. Common… 92% of smartphone owners 81% of Americans Send and Receive at Least 10 Text Messages Per Month (Source: Pew Research Center’s Internet & American Life Project; May 2013) Advanced Telecom Services  84444.com  84444.ca
  11. 11. At Any Age Middle Aged Show Biggest Growth Advanced Telecom Services  84444.com  84444.ca
  12. 12. In Any State Where does your State rank? Advanced Telecom Services  84444.com  84444.ca
  13. 13. With any Race Blacks & Hispanics Text More 2500 2000 1500 Text/Month Calls/Month 1000 500 0 White Black Hispanic (Source: Pew; May 2011) Advanced Telecom Services  84444.com  84444.ca
  14. 14. Sex Women Text More 1400 1200 1000 800 Text/Month Calls/Month 600 400 200 0 Men Women (Source: Pew; May 2011) Advanced Telecom Services  84444.com  84444.ca
  15. 15. Yet Still Growing And Growing 90 80 70 60 50 40 30 20 10 0 Calls/Day Texts/Day 18-29 65+ More Text Messages are Sent than Calls (Pew Research, September 2011) Advanced Telecom Services  84444.com  84444.ca
  16. 16. What Else we do on our Mobile Phones Advanced Telecom Services  84444.com  84444.ca
  17. 17. Smartphone Ownership Growth Increases Texting Advanced Telecom Services  84444.com  84444.ca
  18. 18. Tablets Helping Fuel Mobile Growth Advanced Telecom Services  84444.com  84444.ca
  19. 19. 30% of Web Traffic Now Coming from Mobile Advanced Telecom Services  84444.com  84444.ca
  20. 20. Almost 100% of Younger Phone Owners Text Advanced Telecom Services  84444.com  84444.ca
  21. 21. Mobile: More than Just Talking Advanced Telecom Services  84444.com  84444.ca
  22. 22. Texting and Internet Access Top Activities Performed on a Cell Phone Source: Pew Internet Advanced Telecom Services  84444.com  84444.ca
  23. 23. Response… IMMEDIATELY 97% of All Text Messages Are Read within three minutes of receipt. (Source: Greg Stuart, Mobile Marketing Association) Advanced Telecom Services  84444.com  84444.ca
  24. 24. Response… E-MAIL IS SO YESTERDAY As opposed to 22% of email messages that are opened. (Source: Greg Stuart, Mobile Marketing Association) Advanced Telecom Services  84444.com  84444.ca
  25. 25. Email Click-Throughs Declining Advanced Telecom Services  84444.com  84444.ca
  26. 26. Response… IMMEDIATELY Click through rate for text was 14.06% For E-mail, it was 6.64% ( Direct Marketing Association, 2010) Advanced Telecom Services  84444.com  84444.ca
  27. 27. Reach… When They’re Most Likely To Buy Advanced Telecom Services  84444.com  84444.ca
  28. 28. Motivated Buyers… Ready to Buy Now Of Smartphone Users Researched on Their Device Before Heading to the Store to Make a Purchase Researched on Their Smartphone Before Completing the Actual Purchase on Their Desktop or Laptop (Source: G00gle and Ipsos, 2012) Advanced Telecom Services  84444.com  84444.ca
  29. 29. New Meaning to “Fast Food” Advanced Telecom Services  84444.com  84444.ca
  30. 30. Viral… BONUS!: Business and Leads for FREE 21% of all responses never participated in the original interactive text message program. Advanced Telecom Services  84444.com  84444.ca
  31. 31. Trackable… Justification for the Advertising By using a unique PIN, businesses can track just how effective the advertising is. Advanced Telecom Services  84444.com  84444.ca
  32. 32. Text Message Marketing 101 The Success Story Advanced Telecom Services  84444.com  84444.ca
  33. 33. Opt-In Advertising Your Customers WANT to Receive Your Messages Advanced Telecom Services  84444.com  84444.ca
  34. 34. Opt-In Legal The deal until TCPA changes. 10/15/13 Legitimate Opt-In • Create “existing business relationship” • Interactive Text Message • Other Means (Web, WAP, IVR, Paper) Response Message • Number of messages • Program name • Contact info • Opt-Out info Opt-In only to specific program. Advanced Telecom Services  84444.com  84444.ca
  35. 35. Opt-In Legal Documents •Subscriber Initiates Opt-In by Responding to Advertisements“established business relationship” •Web Interface •WAP Interface •IVR System •Paper-based Consent Form •Program Responds with Number, Program, and Contact Information •Applies Only to the Specific Program Customer Subscribed to Advanced Telecom Services  84444.com  84444.ca
  36. 36. Opt-In Legitimate Verifiable Opt-Ins • • • • • Interactive Text Message Desktop website Mobile website IVR Paper TIP: Be sure to save all opt-in documentation. Advanced Telecom Services  84444.com  84444.ca
  37. 37. Opt-In Best Practices • MMA Global Code of Conduct • Messaging Frequency • Advertising Guidelines • “Msg&Data Rates May Apply.” • “Text STOP to Stop.” • “Text HELP for Help.” • Terms & Conditions (Source – MMAGlobal.com) Advanced Telecom Services  84444.com  84444.ca
  38. 38. Opt-In Advertising Documents Must include •“Msg&Data Rates May Apply” •Resource to Reference Terms and Conditions •Instructions on Cancelling Service (STOP) Must include •“Msg&Data Rates May Apply” •Resource to Reference Terms and Conditions •Instruction for Obtaining Help (HELP) •Instructions on Cancelling Service (STOP) Must include •“Msg&Data Rates May Apply” Advanced Telecom Services  84444.com  84444.ca
  39. 39. Opt-Outs Recommended Once Per Month •Subscriber must be able to stop participating by sending STOP to 84444 •Must respond with MT message •If customer is inactive for 18 months  Opt-In Expires •Monthly Reminders of Opt In Advanced Telecom Services  84444.com  84444.ca
  40. 40. Opt-In Legitimate Verifiable Opt-Ins •Service Description •“Msg&Data Rates May Apply” •Resource-terms and conditions •Frequency of messaging •HELP instructions •STOP instructions Advanced Telecom Services  84444.com  84444.ca
  41. 41. New TCPA Regulations Note – I am not a qualified attorney. Please consult your own attorney for complete details and interpretation. • TCPA first passed 1991 • FCC is empowered to issue rules and regulations. • Allows individuals to file lawsuits and collect damages for receiving unsolicited calls, faxes, or autodialed calls (texts). • Effective October 16, 2013. Advanced Telecom Services  84444.com  84444.ca
  42. 42. TCPA What’s Changed? • Beginning October 16, 2013, the “established business relationship” exemption is eliminated. • “Prior express written consent” for all auto-dialed text sent to mobile phones. (Electronic or digital forms of signature are acceptable.) • Consumer consent must by “unambiguous.” Consumer must receive “clear and conspicuous disclosure” that he will receive future texts. • Consent is not a condition of purchase. • • • • Advertiser bears burden of proof that all was disclosed properly. Keep consent for 4 years. Fines of $500 - $1500 per unsolicited message. Re-Opt Ins required. (Declaratory Ruling pending) Advanced Telecom Services  84444.com  84444.ca
  43. 43. Mobile Coupons For Immediate Response Advanced Telecom Services  84444.com  84444.ca
  44. 44. Offer Value Advertising With Gas So Expensive, Who Would Pass This Up? Advanced Telecom Services  84444.com  84444.ca
  45. 45. Offer Value Response Advanced Telecom Services  84444.com  84444.ca
  46. 46. Offer Discounts Now Advanced Telecom Services  84444.com  84444.ca
  47. 47. Sweepstakes Grow Your Database Advanced Telecom Services  84444.com  84444.ca
  48. 48. Sweepstakes Offer Something You Can’t Get Normally Backstage pass: Big and Rich sweepstakes winner on 84444.com. Advanced Telecom Services  84444.com  84444.ca
  49. 49. What You’ll Get… A Valuable Database Indeed Advanced Telecom Services  84444.com  84444.ca
  50. 50. Where Should I Promote It? Everywhere Advanced Telecom Services  84444.com  84444.ca
  51. 51. Everywhere… You Can Think Of Advanced Telecom Services  84444.com  84444.ca
  52. 52. Everywhere… And more Advanced Telecom Services  84444.com  84444.ca
  53. 53. Everywhere… Be Creative Advanced Telecom Services  84444.com  84444.ca
  54. 54. A QR Code Is Not an Island... Half of Americans have feature phones… So Always Include a Text Promotion with a QR Code Advanced Telecom Services  84444.com  84444.ca
  55. 55. Dnt Overdu Abrevatns It’s Annoying Too many Abbreviations. Use Abbreviations Sparingly. Over 160 Characters Advanced Telecom Services  84444.com  84444.ca
  56. 56. Embedded Links For Touch Tone Action Offers customers more information Advanced Telecom Services  84444.com  84444.ca
  57. 57. Promotion Text Message Promotion Responded To Advanced Telecom Services  84444.com  84444.ca
  58. 58. EXCLUSIVE Text Message Marketing Study TEXT MESSAGE MARKETING STUDY Advanced Telecom Services  84444.com  84444.ca
  59. 59. EXCLUSIVE Text Message Marketing Study • • • • • May – July Conducted by ATS paid interns Analysis of all customer data active in 3 months 11 short codes studied College credit received Advanced Telecom Services  84444.com  84444.ca
  60. 60. Who’s Doing It? Our Customers Customer Categories % % Customers Messages Restaurants 17 15 Automotive 13 1 Media 10 25 General Retail 10 13 Entertainment/Sports 9 12 Ad Agencies/Cust Unknown 8 18 Schools 6 4 Real Estate 6 1 Unions/Church/Non-Profits 5 3 Consumer Products/Grocery 4 6 Healthcare 4 1 Financial 1 1 Government 1 1 Other/Unknown 6 1 Totals will not add up to 100% due to rounding. Advanced Telecom Services  84444.com  84444.ca
  61. 61. What Else They’re Doing? Other Mobile Marketing Tools Used Tactic % Engaged Text Message Marketing 100 Desktop Website 97 Social Media 65 Mobile Websites 27 Apps 11 QR Codes 32 Mobile Video 4 TextChat 5 Geo-Location Services 2 Advanced Telecom Services  84444.com  84444.ca
  62. 62. How They are Doing It Types of Text Messaging Being Used Interactive & Broadcast: 82% Interactive Only: 11% Broadcast Only: 7% Advanced Telecom Services  84444.com  84444.ca
  63. 63. What They’re Doing Percent of Applications and Response Rates 45 40 35 30 25 20 15 10 5 0 % Applications % Messages Application Consumer Information Reminders/Alerts Mobile Coupons Opt-Ins Voting Sweepstakes Other % Applications % Messages 42 24 18 4 3 2 6 20 17 14 2 3 38 6 Advanced Telecom Services  84444.com  84444.ca
  64. 64. Top Ten Text Message Tips http://www.84444.com/text-messagemarketing-tips Advanced Telecom Services  84444.com  84444.ca
  65. 65. 1. Encourage recipients to FWD to Friend. http://www.84444.com/text-messagemarketing-tips Advanced Telecom Services  84444.com  84444.ca
  66. 66. 1. Encourage recipients to FWD to Friend. 2. Capitalize the most important words – REDEEM TODAY ONLY http://www.84444.com/text-messagemarketing-tips Advanced Telecom Services  84444.com  84444.ca
  67. 67. 1. Encourage recipients to FWD to Friend. 2. Capitalize the most important words – REDEEM TODAY ONLY 3. Identify your company! http://www.84444.com/text-messagemarketing-tips Advanced Telecom Services  84444.com  84444.ca
  68. 68. 1. 2. 3. 4. Encourage recipients to FWD to Friend. Capitalize the most important words – REDEEM TODAY ONLY Identify your company! Allow customers to enter your sweepstakes again if they LIKE you on Facebook. http://www.84444.com/text-messagemarketing-tips Advanced Telecom Services  84444.com  84444.ca
  69. 69. 1. 2. 3. 4. 5. Encourage recipients to FWD to Friend. Capitalize the most important words – REDEEM TODAY ONLY Identify your company! Allow customers to enter your sweepstakes again if they LIKE you on Facebook. Send texts right after the game ends. http://www.84444.com/text-messagemarketing-tips Advanced Telecom Services  84444.com  84444.ca
  70. 70. 1. 2. 3. 4. 5. 6. Encourage recipients to FWD to Friend. Capitalize the most important words – REDEEM TODAY ONLY Identify your company! Allow customers to enter your sweepstakes again if they LIKE you on Facebook. Send texts right after the game ends. Text up your business cards for immediate opt-ins. -- Text BOB to 84444 http://www.84444.com/text-messagemarketing-tips Advanced Telecom Services  84444.com  84444.ca
  71. 71. 1. 2. 3. 4. 5. 6. 7. Encourage recipients to FWD to Friend. Capitalize the most important words – REDEEM TODAY ONLY Identify your company! Allow customers to enter your sweepstakes again if they LIKE you on Facebook. Send texts right after the game ends. Text up your business cards. -- Text BOB to 84444 Use the shortest keyword possible & don’t use a two word keyword. http://www.84444.com/text-messagemarketing-tips Advanced Telecom Services  84444.com  84444.ca
  72. 72. 1. 2. 3. 4. 5. 6. 7. 8. Encourage recipients to FWD to Friend. Capitalize the most important words – REDEEM TODAY ONLY Identify your company! Allow customers to enter your sweepstakes again if they LIKE you on Facebook. Send texts right after the game ends. Text up your business cards. -- Text BOB to 84444 Use the shortest keyword possible & don’t use a two word keyword. Use words that require immediate action – LIMITED QUANTITY or FIRST 10… http://www.84444.com/text-messagemarketing-tips Advanced Telecom Services  84444.com  84444.ca
  73. 73. 1. 2. 3. 4. 5. 6. 7. 8. 9. Encourage recipients to FWD to Friend. Capitalize the most important words – REDEEM TODAY ONLY Identify your company! Allow customers to enter your sweepstakes again if they LIKE you on Facebook. Send texts right after the game ends. Text up your business cards. -- Text BOB to 84444 Use the shortest keyword possible & don’t use a two word keyword. Use words that require immediate action – LIMITED QUANTITY or FIRST 10… Personalize your message with the name of the recipient. http://www.84444.com/text-messagemarketing-tips Advanced Telecom Services  84444.com  84444.ca
  74. 74. 1. Encourage recipients to FWD to Friend. 2. Capitalize the most important words – REDEEM TODAY ONLY 3. Identify your company! 4. Allow customers to enter your sweepstakes again if they LIKE you on Facebook. 5. Send texts right after the game ends. 6. Text up your business cards. -- Text BOB to 84444 7. Use the shortest keyword possible & don’t use a two word keyword. 8. Use words that require immediate action – LIMITED QUANTITY or FIRST 10… 9. Personalize your message with the name of the recipient. 10. Send B to B texts at 3 minutes before the hour. http://www.84444.com/text-messagemarketing-tips Advanced Telecom Services  84444.com  84444.ca
  75. 75. Top Ten Text Message Tips See all of my Text Message Tips here. http://www.84444.com/text-messagemarketing-tips Advanced Telecom Services  84444.com  84444.ca
  76. 76. Mobile Marketing Advanced Telecom Services  84444.com  84444.ca
  77. 77. QR Codes
  78. 78. Make a Donation Advanced Telecom Services  84444.com  84444.ca
  79. 79. Responsive What’s Your Mobile Strategy? Advanced Telecom Services  84444.com  84444.ca
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