Hungry for profits
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Consumers with smartphones and tablets are searching for local businesses on their devices. Local restaurants account for almost 30% of what’s being searched for on a mobile phone. ...

Consumers with smartphones and tablets are searching for local businesses on their devices. Local restaurants account for almost 30% of what’s being searched for on a mobile phone.

Yet in many instances, restaurants are not mobilized to greet those ‘hungry eyeballs’ before they are ready to make a purchasing decision.

Learn how you can take the first steps to interact with these customers via mobile marketing as they look for you.

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Hungry for profits Presentation Transcript

  • 1. “Your Message On The Move”Mobile Marketing for RestaurantsPresented to:Webinar AttendeesJune 18, 2013Presented by:Bob BentzAdvanced TelecomServices
  • 2. Bob Bentz President, AdvancedTelecom Services(founded 1989) Experiencedentrepreneur withexpertise in MobileMarketing www.advancedtele.com
  • 3. Mobile AppsText MessageMarketingQR CodesMobileWebsitesText ChatMobile Ad BuysMobile SEO
  • 4.  55% of people access the internet via amobile device◦ 47% last year 31% of adult U.S. mobile web users say theynow go online mostly via their mobile phonesSource: Pewinternet.org
  • 5. Source: Nielsen 201148% ofSmartphoneOwners Visited aRestaurant’sMobile Website inthe Past Month
  • 6. 17%Source: Pewinternet.org
  • 7. 47%Percentage of Restaurant searches performedby mobile phonesSource: Pewinternet.org;January 201162% onValentines Day
  • 8. ONLY 7%Source: Pewinternet.org
  • 9. From 2011 to 2012, restaurantmobile searches increased50%Source: ComScore
  • 10. Defining The Mobile RestaurantSearcherSource: Nielsen
  • 11. Year-over-year mobilesearch growth: 117%Top Searches1. Restaurants2. Financial Services3. Auto Repair ServicesSource: YP
  • 12. 76% of Restaurant searches by Smartphonesare done on the go51% of Restaurant searches by Smartphonesare done in the carSource: Nielsen
  • 13. What They’re Looking For:Location: 70%Hours: 66%Phone Number: 51%Source: Nielsen
  • 14. Connect toCustomersImmediatelySource: Nielsen30% ofusersconvertimmediately60% transact within60 minutes
  • 15. Source: Nielsen
  • 16. 78%65%48%48%27%0% 20% 40% 60% 80% 100%Type of Food I was Looking forClose to My LocationWithin Price RangeHad an Exact Location/SpecificRestaurant in MindHad Good ReviewsSource: Nielsen
  • 17. CustomQRCodesMobile AppsTextMessageMarketingMobileWebsites
  • 18. Text ChatMobile Ad Buys Mobile SEO
  • 19. Mobile Websites
  • 20.  Take a look at what your visitors see whenthey bring up your desktop website on amobile phone.
  • 21.  Serve this up on yourmobile phone to seethe difference a mobilewebsite makes on yoursmartphone or featurephone:
  • 22. Our Special Sauceat 15% of the CostShow YourFood andRestaurantIncreaseTakeoutMakesEasyContactPointClick To Call
  • 23.  Google has 2 bots:Googlebot & GooglebotMobile. Different rankings fordesktop & mobile. Added benefit ofmobile site is higherrankings in mobilesearch.
  • 24. The average responsetime to an email is 90minutes. The averageresponse time to atext message is 90seconds.Source: SmartMediaTips
  • 25. Mobile coupons are 10x more likely to beused than traditional paper couponsSource: HubSpot
  • 26.  Offer specials and deals toencourage business Most effective medium ofadvertising on Monday andTuesday (“Slow Days”)
  • 27.  Use specialevents togeneratebusiness
  • 28. “21% of AllSales werefromcustomersnot in thedatabase”
  • 29. Using auniquePIN, youcan track theeffectivenessof youradvertising
  • 30. Custom QR Codes achieve scan rates that are2.3 times higher than ordinary B&W mobilebar codes.Catch your customers attentionBoost your online trafficBuild your database withqualified leads
  • 31. More than half of aperson’s mobile phoneusage is spent on apps.In 2011, 45 billion appswere downloaded. By2015, that numbershould grow to 108billion.Source Garnter
  • 32. - Achieved 15% redemptionrate with SMS marketing-achieved 11%redemption rate forSuper Bowl campaign
  • 33. “Jump the Line!”Mobile Campaign1400 added todatabase in month!
  • 34. InvestmentThe Package: • Mobile Website• Text Message Marketing*• Custom QR Code• Text Chat* Includes 1000 text messages$1,850 + $199/ month
  • 35. Please scan to Link In with Me