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Hungry For Profits

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How restaurants can benefit from mobile marketing with the help of ATS Mobile.

How restaurants can benefit from mobile marketing with the help of ATS Mobile.

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  • 1. “Your Message On The Move” Mobile Marketing for RestaurantsPresented to: Presented by:Johnny Fischer Bob BentzBaby Blues BBQ Advanced TelecomDecember 3, 2012 Services
  • 2. Bob Bentz President, Advanced Telecom Services (founded 1989) Experienced entrepreneur with expertise in Mobile Marketing www.advancedtele.com
  • 3. Text Message MobileMobile Apps Marketing QR Codes Websites Text Chat
  • 4.  55% of people access the internet via a mobile device ◦ 47% last year 31% of adult U.S. mobile web users say they now go online mostly via their mobile phones Source: Pewinternet.org
  • 5. 17% Source: Pewinternet.org
  • 6. 30%Percentage of Restaurant searches performedby mobile phones 62% on Valentines Day Source: Pewinternet.org; January 2011
  • 7. ONLY 7% Source: Pewinternet.org
  • 8. From 2010 to 2011, 65mobile searches increased % Source: ComScore
  • 9. Defining The Mobile Restaurant Searcher Source: Nielsen
  • 10. Year-over-year mobilesearch growth: 117% Top Searches1. Restaurants2. Financial Services3. Auto Repair Services Source: YP
  • 11. 76% of Restaurant searches by Smartphones are done on the go51% of Restaurant searches by Smartphonesare done in the car Source: Nielsen
  • 12. What They’re Looking For: Location: 70% Hours: 66% Phone Number: 51% Source: Nielsen
  • 13. Connect to 60% transact withinCustomers 60 minutesImmediately 30% of users convert immediately Source: Nielsen
  • 14. Source: Nielsen
  • 15. Had Good Reviews 27%Had an Exact Location/Specific 48% Restaurant in Mind Within Price Range 48% Close to My Location 65%Type of Food I was Looking for 78% 0% 20% 40% 60% 80% 100% Source: Nielsen
  • 16. 48% of SmartphoneOwners Visited a Restaurant’sMobile Website in the Past Month Source: Nielsen 2011
  • 17. Text Message MarketingMobile Apps Custom Mobile QR Codes Websites
  • 18. Text MessageMarketing AppsText MessageMarketing Text ChatText Message MobileMarketing Websites QR CodesText RESULTS to84444.com
  • 19. Mobile Websites
  • 20.  Take a look at what your visitors see when they bring up your desktop website on a mobile phone. Click the link below. http://www.babybluesphilly.com
  • 21.  Serve this up on your mobile phone to see the difference a mobile website makes on your smartphone or feature phone: http://Babybluesphilly. atsqrcodes.com
  • 22. at 15% of the CostShow YourFood andRestaurant Increase Takeout Click To Call Makes Easy Our Special Sauce Contact Point
  • 23.  Google has 2 bots: Googlebot & Googlebot Mobile. Different rankings for desktop & mobile. Added benefit of mobile site is higher rankings in mobile search.
  • 24. The average responsetime to an email is 90minutes. The averageresponse time to atext message is 90seconds. Source: SmartMediaTips
  • 25. Mobile coupons are 10x more likely to be used than traditional paper coupons Source: HubSpot
  • 26.  Offerspecials and deals to encourage business Most effective medium of advertising on Monday and Tuesday (“Slow Days”)
  • 27.  Use specialevents togeneratebusiness
  • 28. “21% of AllSales werefromcustomersnot in thedatabase”
  • 29. Using auniquePIN, youcan track theeffectivenessof youradvertising
  • 30. Catch your customers attentionBoost your online trafficBuild your list with qualified leads Custom QR Codes achieve scan rates that are 2.3 times higher than ordinary B&W mobile bar codes.
  • 31. More than half of a In 2011, 17.7 billionperson’s mobile phone apps were downloaded.usage is spent on apps. By 2015, that number should grow to 108 Source Smartmediatips billion.
  • 32. InvestmentThe Package: • Mobile Website • Text Message Marketing* • Custom QR Code • Text Chat $1,850 + $149/ month * Includes 1000 text messages
  • 33. Please scan to Link In with Me