Hungry For Profits

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How restaurants can benefit from mobile marketing with the help of ATS Mobile.

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Hungry For Profits

  1. 1. “Your Message On The Move” Mobile Marketing for RestaurantsPresented to: Presented by:Johnny Fischer Bob BentzBaby Blues BBQ Advanced TelecomDecember 3, 2012 Services
  2. 2. Bob Bentz President, Advanced Telecom Services (founded 1989) Experienced entrepreneur with expertise in Mobile Marketing www.advancedtele.com
  3. 3. Text Message MobileMobile Apps Marketing QR Codes Websites Text Chat
  4. 4.  55% of people access the internet via a mobile device ◦ 47% last year 31% of adult U.S. mobile web users say they now go online mostly via their mobile phones Source: Pewinternet.org
  5. 5. 17% Source: Pewinternet.org
  6. 6. 30%Percentage of Restaurant searches performedby mobile phones 62% on Valentines Day Source: Pewinternet.org; January 2011
  7. 7. ONLY 7% Source: Pewinternet.org
  8. 8. From 2010 to 2011, 65mobile searches increased % Source: ComScore
  9. 9. Defining The Mobile Restaurant Searcher Source: Nielsen
  10. 10. Year-over-year mobilesearch growth: 117% Top Searches1. Restaurants2. Financial Services3. Auto Repair Services Source: YP
  11. 11. 76% of Restaurant searches by Smartphones are done on the go51% of Restaurant searches by Smartphonesare done in the car Source: Nielsen
  12. 12. What They’re Looking For: Location: 70% Hours: 66% Phone Number: 51% Source: Nielsen
  13. 13. Connect to 60% transact withinCustomers 60 minutesImmediately 30% of users convert immediately Source: Nielsen
  14. 14. Source: Nielsen
  15. 15. Had Good Reviews 27%Had an Exact Location/Specific 48% Restaurant in Mind Within Price Range 48% Close to My Location 65%Type of Food I was Looking for 78% 0% 20% 40% 60% 80% 100% Source: Nielsen
  16. 16. 48% of SmartphoneOwners Visited a Restaurant’sMobile Website in the Past Month Source: Nielsen 2011
  17. 17. Text Message MarketingMobile Apps Custom Mobile QR Codes Websites
  18. 18. Text MessageMarketing AppsText MessageMarketing Text ChatText Message MobileMarketing Websites QR CodesText RESULTS to84444.com
  19. 19. Mobile Websites
  20. 20.  Take a look at what your visitors see when they bring up your desktop website on a mobile phone. Click the link below. http://www.babybluesphilly.com
  21. 21.  Serve this up on your mobile phone to see the difference a mobile website makes on your smartphone or feature phone: http://Babybluesphilly. atsqrcodes.com
  22. 22. at 15% of the CostShow YourFood andRestaurant Increase Takeout Click To Call Makes Easy Our Special Sauce Contact Point
  23. 23.  Google has 2 bots: Googlebot & Googlebot Mobile. Different rankings for desktop & mobile. Added benefit of mobile site is higher rankings in mobile search.
  24. 24. The average responsetime to an email is 90minutes. The averageresponse time to atext message is 90seconds. Source: SmartMediaTips
  25. 25. Mobile coupons are 10x more likely to be used than traditional paper coupons Source: HubSpot
  26. 26.  Offerspecials and deals to encourage business Most effective medium of advertising on Monday and Tuesday (“Slow Days”)
  27. 27.  Use specialevents togeneratebusiness
  28. 28. “21% of AllSales werefromcustomersnot in thedatabase”
  29. 29. Using auniquePIN, youcan track theeffectivenessof youradvertising
  30. 30. Catch your customers attentionBoost your online trafficBuild your list with qualified leads Custom QR Codes achieve scan rates that are 2.3 times higher than ordinary B&W mobile bar codes.
  31. 31. More than half of a In 2011, 17.7 billionperson’s mobile phone apps were downloaded.usage is spent on apps. By 2015, that number should grow to 108 Source Smartmediatips billion.
  32. 32. InvestmentThe Package: • Mobile Website • Text Message Marketing* • Custom QR Code • Text Chat $1,850 + $149/ month * Includes 1000 text messages
  33. 33. Please scan to Link In with Me

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