Engaging the MOBILE Consumer 2013Presentation Transcript
Engaging the MOBILE consumer! Presented by: Scott Bronenberg 610-994-1850 firstname.lastname@example.org
QR code scanning is up 157% from Q4 in 2011. ScanLife – May 2012
Where is the best place to initiate an engagement with the mobile consumer?In Lines, While we wait … • For our food or to be seated at the restaurant • In the check out of a LONG grocery line • Retail Line • Amusement Park • Public Transit • At our seat at entertainment or sports venue • On packaging • POS Anywhere we can open a door to your business and brand and establish a relationship for LIFE!
You will have the mobile #you have today possibly forthe rest of your life!Your mobile phone is yourDNA and digital fingerprint!http://go.bloomberg.com/tech-deals/2013-01-07-mobile-phones-with-fingerprint-id-coming-this-year/
• According to a report compiled by Microsoft Tag, by 2014, mobile internet use will surpass desktop internet use. You cant ignore the numbers: More than one-third of Facebooks 600 million user base uses Facebook mobile, more than 50 percent of Twitters 165 million users use Twitter mobile, and 200 million YouTube views occur on mobile devices every day.
Mobile Coupon Redemption Rate Will Reach 8% By 2016• Read more: http://www.mediapost.com/publications/article/165260/mobile-coupon- redemption-rate-will-reach-8-by-201.html#ixzz2KQQBq5lb
Benefits ofMobile Optimized Promotions• Your engaging YOUR consumers with their mobile browser of choice!• Starts a very intimate relationship, as consumers often bring MOBILE devices even to the bathroom!• Establishes a MOBILE DATABASE of OPT in CONSUMERS!• Mobile Search is growing at astronomical rate, delivering a mobile optimized experience will be difference between winning and losing a potential consumer!• It is the Link to M or E-commerce and increasing traffic to your mobile site, or introduction to download a mobile app.• Fun, innovative, engaging and memorable interaction - its an extension of your brand and business!
Turning into mobile audience engagement! Facebook to Mobile Broadcast TV to Mobile Radio to Mobile Event to Mobile
Creating the optimal experience for mobile consumers, where data captureand a rich memorable mobile experience is our primary goal!
What we will review today …• SMS Text Message Marketing• Text to Win Instantly• Text to enter sweepstakes• Mobile Web Optimized Promotions• Mobile entry form• Mobile microsite• Power of Facebook Mobile• Intro to Scratch Match and Win Game• Promoting the Promotion• Custom QR codes• Turning traditional awareness into mobile audience engagement!
TXT to Win!• Offer consumers instant gratification and TIMELY redemption!• Turns traditional awareness into consumer interaction with your brand or Biz!• This is an entry to Opt in consumers for future broadcast text messages!
Who are our customers? Mobile Sweepstakes PromotionsData Capture and Opt In’s are the name of the game! stay connected (for LIFE!!!)
Mobile & Standard Web Optimized Promotions Hybrid development … building mobile and iframing it into standard web versions
Customized administrator platforms and tools.With ability to integrate with existing ornewly developed CRM’s! Key added value points: + Immediate lead Follow up + Real time monitoring of response + Secure and instantaneous reporting
Be a FAN and wear the BAND Or Text GIANTS to 84444 Scan the code on the band OR in the store! When the consumer scans the code, Or Texts Giants to 84444 they will be either notified they are an instant winner, or redirected to our promotional microsite
Dual mobile platform login and voting authentication functionality
Radio campaign promotions interacting with mobile!
Q: How can you create instant impact at retail!A: Mobile Scratch & Match Game with a Facebook Twist!IncreaseFacebookLIKES Prize Pool
The Scratch and Match Game will provide interaction and product engagementwith a bounce back to retail. This provides a rich experience through mobileand PC offering the versatility and value of both Worlds!
Every Winner and player receives an emailconfirmation and their prize!
The best part … It’s Viral! Your Facebook wall posts an update each time you play and win!Share withfriends!
• Multiple portals of entry --- – QR Code – TXT – TARGETED MOBILE ADVERTISING SEAMLESS PUSH THROUGH TO THE MOBILE ENGAGMENT
Targeted Mobile Advertising and Promotion:• Mobile Advertising placement: Customized targeting based on target market demographics and geographics!• Influence participation while growing awareness and sales, in both the near and long term. Snapshot of targets! Category AppWomen Lifestyle Find Around MeWomen Lifestyle Horror Make-up FREEWomen Lifestyle A-List Star Salon ?Women Lifestyle Beauty, Fashion & LifestyleWomen Lifestyle CosmopolitanWomen Lifestyle Country LivingWomen Lifestyle Crazy HairstyleWomen Lifestyle Daily Yoga for Hips and ButtWomen Lifestyle Elle Shopping GuideWomen Lifestyle Eye Shadows Idea BookWomen Lifestyle Fashion Nail Idea BookWomen Lifestyle Glam Media iPhone SiteWomen Lifestyle Marie ClaireWomen Lifestyle MyStyles.comWomen Lifestyle Real BeautyWomen Lifestyle RedbookWomen Lifestyle Style&FashionWomen Lifestyle Weight Loss YogaWomen Lifestyle Women DayWomen Lifestyle Women Hairstyles Catalog Free
Standard Banners iPad iPhone Android Windows Phone 7300x250, 728x90, 120x600 & 468x60 300x250 & 320x50 300x250 & 320x50 480x80
3 portals of entry to engage the consumer! 1.2. 3.
ON THE RADAR?• Location Based SMS offers• Social-Mobile integration and interaction
Seismic change in consumer behavior linked to technology• "It has never been more challenging for a brick-and-mortar retail merchant to succeed in an enduring way“• “There is a seismic change in consumer behavior that is linked to technology such as social and mobile platforms,” he said. “The level of investment capability in these new platforms, especially mobile, is mission-critical to our companies.• “It can’t be an after-thought – that capability needs a front seat at the table.” - Howard Schultz, chairman/president of Starbucks. (Mobile Marketer Jan 16. 2013)