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Engaging Customers with
Mobile Instant Win Games,
Sweepstakes & Innovative Promotions
Brought to you by:
Over 20 years in business
Pioneers in Mobile
Text Message Marketing
Mobile Microsite Development
Mobile Promotion Executio...
www.advancedmobile.comwww.advancedtele.com
Mobile App Division
Established in 1989
Over the last decade we have become a l...
• CFA is a One Stop shop that provides flawless execution and client service.
• We are one of the countries fastest growin...
Why Mobile?
• Engaging YOUR consumers with their browser of
choice!
• Starts a very intimate relationship, (consumers ofte...
Mobile users prefer concise, visual, and contextually relevant content!
2012 Walker Sands Communications
Some of you will have the mobile
phone number # you have today
for the rest of your life!
Your mobile phone is your DNA an...
The Pillar That Holds Up The
Mobile Marketing BuildingTextMessageMarketing
TextRESULTSto84444
QR Codes
Mobile Websites
Mob...
Text Message Marketing 101
The Success Story
Advanced Telecom Services  84444.com  84444.ca
Where is the best place to initiate an
engagement with the mobile consumer?
In Lines, While we wait …
• For our food or to...
Where is the best place to initiate an
engagement with the mobile consumer?
In Lines, While we wait …
• For our food or to...
Where Should I Promote It?
Everywhere!
Advanced Telecom Services  84444.com  84444.ca
Everywhere…
And more.
Everywhere… Be Creative!
Advanced Telecom Services  84444.com  84444.ca
TXT to Win!
• Offer consumers instant gratification and TIMELY redemption!
• Turns traditional awareness into consumer int...
National Radio campaign promotions interacting with mobile!
Customized administrator platforms and tools.
With ability to integrate with existing or
newly developed CRM’s!
Key added ...
By 2014, mobile internet use will surpass desktop internet use.
You can't ignore the numbers: More than one-third of Faceb...
Mobile Responsive Design!
Mobile & Standard Web Optimized Promotions
Mobile Sweepstakes Promotions
Data Capture and Opt In’s are the name of the game!
Get to know who your customers are …
And...
3 portals of entry to engage the consumer!
1.
2.
3.
Social-Mobile
Average Minutes Mobile Users spend on social media sites:
• Facebook reported that 30% of its advertising revenue is now coming from mobile
• Facebook alone counts 751 million acti...
Q: How can you create instant impact at retail!
A: Mobile Scratch & Match Game with a Facebook Twist!
Increase
Facebook
LI...
The Scratch and Match Game will provide interaction and product engagement with a bounce back to retail. This
provides a r...
Every Winner and player receives an email
confirmation and their prize!
The best part …
It’s Viral!
Share with
friends!
Your Facebook wall posts an update
each time you play and win!
ATS Mobil
Dual mobile platform login and voting authentication functionality.
In our first week …
Over 10,000 unique players
Grew our existing SMS Text alert opt-in club by 2,500
• Bank of America Sponsors Bryant Park Summer Film Festival
– SMS Movie Trivia Program – part of activation components
SMS...
Engaging Customers with Mobile Instant Win Games, Sweepstakes & Innovative Promotions
Engaging Customers with Mobile Instant Win Games, Sweepstakes & Innovative Promotions
Engaging Customers with Mobile Instant Win Games, Sweepstakes & Innovative Promotions
Engaging Customers with Mobile Instant Win Games, Sweepstakes & Innovative Promotions
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Engaging Customers with Mobile Instant Win Games, Sweepstakes & Innovative Promotions

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One of the best ways to keep customers engaged is to give them the chance to WIN! 92% of consumers are within reach of their mobile phones 24/7 - mobile is an undeniable market force, but how do you make your business worth paying attention to?

In this presentation, we discuss:

MOBILE INSTANT WIN GAMES. Give consumers instant gratification with timely redemption. See how a Mobile Scratch & Match game can increase brand awareness while rewarding customers.

MOBILE SWEEPSTAKES. Offer your customers something they can't get normally. Find out how easy it is to run a text message- or web-based promotion and watch your engaged base increase.

INNOVATIVE PROMOTIONS. New technologies offer so many ways to reach consumers if you use them well. Find out all the ways we can help you navigate this new terrain.

LEGAL COMPLIANCE. - It is critical that your games, sweepstakes & promotions comply with the extensive federal, state and local laws. Our expertise in this area is unmatched.
Don't get left behind as your competitors engage on the mobile platform.

Published in: Business, Technology
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Transcript of "Engaging Customers with Mobile Instant Win Games, Sweepstakes & Innovative Promotions"

  1. 1. Engaging Customers with Mobile Instant Win Games, Sweepstakes & Innovative Promotions Brought to you by:
  2. 2. Over 20 years in business Pioneers in Mobile Text Message Marketing Mobile Microsite Development Mobile Promotion Execution and Management Cutting edge Mobile APP development Innovative QR code customization
  3. 3. www.advancedmobile.comwww.advancedtele.com Mobile App Division Established in 1989 Over the last decade we have become a leader in providing end to end mobile marketing solutions!
  4. 4. • CFA is a One Stop shop that provides flawless execution and client service. • We are one of the countries fastest growing promotion agencies in the US, we have retained the countries largest retailers as clients (Staples, Party City) by showing CFA’s attention to detail, out of box creativity, and expertise in building online promotions that engage the target market consumer! • Every CFA promotion is customized to meet and exceed your marketing and promotion goals and objectives, nothing is cookie cutter! No promotion is ever the same! We create promotions that engage your target market consumer in the short term, and create a viral experience for the long term in each promotion.
  5. 5. Why Mobile? • Engaging YOUR consumers with their browser of choice! • Starts a very intimate relationship, (consumers often bring MOBILE devices even to the bathroom!) • Establishes a MOBILE DATABASE of OPT in consumers that establishes loyalty, and keep your brand and business top of mind. • Mobile Search is growing at astronomical rate, delivering a mobile optimized experience will be difference between winning and losing a potential consumer! • Creating Fun, innovative, engaging and memorable interaction is truly a brand to hand extension of your business.
  6. 6. Mobile users prefer concise, visual, and contextually relevant content!
  7. 7. 2012 Walker Sands Communications
  8. 8. Some of you will have the mobile phone number # you have today for the rest of your life! Your mobile phone is your DNA and digital fingerprint! http://go.bloomberg.com/tech-deals/2013-01-07-mobile-phones-with-fingerprint-id-coming-this-year/
  9. 9. The Pillar That Holds Up The Mobile Marketing BuildingTextMessageMarketing TextRESULTSto84444 QR Codes Mobile Websites Mobile Video Apps TextMessageMarketing TextMessageMarketing
  10. 10. Text Message Marketing 101 The Success Story Advanced Telecom Services  84444.com  84444.ca
  11. 11. Where is the best place to initiate an engagement with the mobile consumer? In Lines, While we wait … • For our food or to be seated at the restaurant • In the check out of a LONG grocery line • Retail Line (Target, Walmart) • Amusement Park • Public Transit • At our seat at entertainment or sports venue • On packaging • POS  Anywhere we can open a door to your business and brand and establish a relationship for LIFE!
  12. 12. Where is the best place to initiate an engagement with the mobile consumer? In Lines, While we wait … • For our food or to be seated at the restaurant • In the check out of a LONG grocery line • Retail Line (Target, Walmart) • Amusement Park • Public Transit • At our seat at entertainment or sports venue • On packaging • POS Anywhere we can open a door to your business & brand and establish a relationship for LIFE!
  13. 13. Where Should I Promote It? Everywhere! Advanced Telecom Services  84444.com  84444.ca
  14. 14. Everywhere… And more.
  15. 15. Everywhere… Be Creative! Advanced Telecom Services  84444.com  84444.ca
  16. 16. TXT to Win! • Offer consumers instant gratification and TIMELY redemption! • Turns traditional awareness into consumer interaction with your brand or Biz! • This is an entry to Opt In consumers for future broadcast text messages!
  17. 17. National Radio campaign promotions interacting with mobile!
  18. 18. Customized administrator platforms and tools. With ability to integrate with existing or newly developed CRM’s! Key added value points: + Immediate lead Follow up + Real time monitoring of response + Secure and instantaneous reporting
  19. 19. By 2014, mobile internet use will surpass desktop internet use. You can't ignore the numbers: More than one-third of Facebook's BILLION user base uses Facebook mobile, more than 50 percent of Twitter's 165 million users use Twitter mobile, and 200 million YouTube views occur on mobile devices every day. - Scan Life 2012
  20. 20. Mobile Responsive Design!
  21. 21. Mobile & Standard Web Optimized Promotions
  22. 22. Mobile Sweepstakes Promotions Data Capture and Opt In’s are the name of the game! Get to know who your customers are … And stay connected!!!
  23. 23. 3 portals of entry to engage the consumer! 1. 2. 3.
  24. 24. Social-Mobile Average Minutes Mobile Users spend on social media sites:
  25. 25. • Facebook reported that 30% of its advertising revenue is now coming from mobile • Facebook alone counts 751 million active mobile users globally • Facebook Home - even more central role in users' mobile lives. Read more: http://www.mediapost.com/publications/article/199583/brands-embrace-mobile-social- advertising.html?edition=59640#ixzz2ScoB7Zwj
  26. 26. Q: How can you create instant impact at retail! A: Mobile Scratch & Match Game with a Facebook Twist! Increase Facebook LIKES Prize Pool
  27. 27. The Scratch and Match Game will provide interaction and product engagement with a bounce back to retail. This provides a rich experience through mobile and PC offering the versatility and value of both Worlds!
  28. 28. Every Winner and player receives an email confirmation and their prize!
  29. 29. The best part … It’s Viral! Share with friends! Your Facebook wall posts an update each time you play and win!
  30. 30. ATS Mobil
  31. 31. Dual mobile platform login and voting authentication functionality.
  32. 32. In our first week … Over 10,000 unique players Grew our existing SMS Text alert opt-in club by 2,500
  33. 33. • Bank of America Sponsors Bryant Park Summer Film Festival – SMS Movie Trivia Program – part of activation components SMS Creativity … Each Week consumers will be asked to engage in an SMS trivia game that entails questions about the up-coming featured movie, the fastest correct answer for each question will be notified by SMS text that they are a winner and to redeem their prize at the BOA tent on-site. * SMS custom functionality built to engage in timed SMS text communication with ability to score in real time with a web based admin system and scoreboard for people “keeping score”.
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