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Mobile Marketing for Auto Dealers - Cars2Go - Bob Bentz - World Telemedia 2012

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Bob Bentz presents Advanced Mobile's Cars2Go mobile marketing products for auto dealers. The Cars2Go platform includes an auto dealer app, mobile website, text message marketing, custom QR Code, and …

Bob Bentz presents Advanced Mobile's Cars2Go mobile marketing products for auto dealers. The Cars2Go platform includes an auto dealer app, mobile website, text message marketing, custom QR Code, and Text Chat services. You can learn more about Cars2Go at http://www.advancedmobile.com . Seminars from the show can be seen here: http://www.wtevent.co.uk/wt_2012/seminars_Day1.html .

World Telemedia 2012 was held in Marbella, Spain. This was the fourth consecutive year that Bob Bentz was a featured speaker at the show. http://www.advancedtele.com/blog/2012/10/around-the-ats-office-spain/

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  • 1. Driving Car SalesPresented by: Bob BentzAdvanced Telecom ServicesWorld TelemediaMarbella, EspanaOctober 18, 2012bobb@advancedtele.com Scan to Link In with Bob Bentz Or Text BOB to 84444 (USA only)
  • 2. 24/7 Always ConnectedSource: Mobile Marketing Association
  • 3. Source: Pew Research Center’s Internet & American Life Project
  • 4. Immediate ResponseSource: Mobile Marketing Association
  • 5. Connect with Text Text v.s. Call3500300025002000 # of calls made/received1500 # of SMS sent/received1000 500 0 male female 13-17 18-24 25-34 35-44 45-54 55-64 65+ Source: Nielsen
  • 6. A Large and Growing Market U.S. Mobile Internet Users (Millions)160140120100 80 60 40 20 0 2009 2010 2011 2012 2013 2014 2015 Source: Nielsen
  • 7. 54% Now Own Smartphones
  • 8. Smartphones Dominate Car Shopping100% Types of Devices Owned90%80%70%60%50%40%30%20%10% 0% Smartphone Mobile Phone with advanced features Tablet PC Desktop/Laptop Computer MP3/Portable Media Player Handheld Gaming Device E-book Source: Nielsen
  • 9. Mobile Shoppers are… Nearly half have Age kids under 18 18-24 25-34 35-44 45-54 55+ ...Younger, More Affluent, and Building a FamilySource: Nielsen
  • 10. Where Do Shoppers Go Mobile? 92% at Home 66% at the office 38% in the bathroom 60% of recent vehicle purchasers 64% OutsideOn used their device 59% at a on the dealershipThe Restaurant/Bar lot!Go 54% Waiting in Line Source: Nielsen
  • 11. Car Shoppers Plan to Use Mobile 78% of people looking to buy a new car in the next year indicated that mobile will have a role in their car60% purchase process.50%40%30%20%10%0% Initial Research Price Comparison on the lot Finding dealerships Contacting No role sellers/dealerships Source: Greystripe
  • 12. Mobile Users: Closer to Purchasing
  • 13. Services:Mobile Suite for Dealers
  • 14. Mobile Triple Playhttp://youtu.be/AKbYGo4rOnc
  • 15. Mobile Apps Mobile Apps
  • 16. Splash Page Home Page
  • 17. Push Notifications
  • 18. Push Notifications
  • 19. Cell-UR-Car™
  • 20. Cell-UR-Car™
  • 21. APP – Promotion is Critical (online and offline) http://www.youtube.com/watch?v=AE3W0o6vrEQ
  • 22. Mobile Apps Metrics
  • 23. Custom Mobile Websites
  • 24. Custom Mobile Websites
  • 25. Mobile Websites – Dealer Groups
  • 26. Mobile Web – Listing content to-go
  • 27. Mobile Tools – Custom Content
  • 28. Mobile Tools – eBrochure
  • 29. Performance
  • 30. Mobile Websites Metrics
  • 31. Dealer TextChat InteractiveInstant Text MessageWeb-Based 24/7 Managed Track able
  • 32. Dealer TextChatMobile Website Integration
  • 33. Dealer TextChat – Notifications (web, SMS, email)
  • 34. Dealer TextChat – Chat Management
  • 35. Dealer TextChat – Chat Management on-the-go
  • 36. Custom QR Codes
  • 37. 23 Of The Coolest QR Codeshttp://money.cnn.com/galleries/2011/technology/1111/gallery.23_coolest_qr_codes.fortune/index.html
  • 38. Custom Mobile Site – Window Sticker Texting/QR
  • 39. Custom QR Codes
  • 40. Text Message Marketing
  • 41. Mobile ID
  • 42. Making TV Interactive http://youtu.be/eBOCOUa6lio
  • 43. Text Message Marketing Metrics
  • 44. Looking for Country Franchisees