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  • Pepsi Sound Off is a social TV platform that allows fans of the show to connect with each other. Users log on using their existing Facebook or Twitter accounts and have the option to communicate on Sound Off or share their thoughts on other social media platforms. Once comments about the show are contributed, users can have their comments “fanned” by others. Users that get the most fans will be in the “spotlight” will have their comment and profile featured in a Pepsi advertisement during the broadcast of the show.
  • Pepsi Sound Off is a social TV platform that allows fans of the show to connect with each other. Users log on using their existing Facebook or Twitter accounts and have the option to communicate on Sound Off or share their thoughts on other social media platforms. Once comments about the show are contributed, users can have their comments “fanned” by others. Users that get the most fans will be in the “spotlight” will have their comment and profile featured in a Pepsi advertisement during the broadcast of the show.
  • Pepsi Sound Off is a social TV platform that allows fans of the show to connect with each other. Users log on using their existing Facebook or Twitter accounts and have the option to communicate on Sound Off or share their thoughts on other social media platforms. Once comments about the show are contributed, users can have their comments “fanned” by others. Users that get the most fans will be in the “spotlight” will have their comment and profile featured in a Pepsi advertisement during the broadcast of the show.
  • Pepsi Sound Off is a social TV platform that allows fans of the show to connect with each other. Users log on using their existing Facebook or Twitter accounts and have the option to communicate on Sound Off or share their thoughts on other social media platforms. Once comments about the show are contributed, users can have their comments “fanned” by others. Users that get the most fans will be in the “spotlight” will have their comment and profile featured in a Pepsi advertisement during the broadcast of the show.
  • Pepsi Sound Off is a social TV platform that allows fans of the show to connect with each other. Users log on using their existing Facebook or Twitter accounts and have the option to communicate on Sound Off or share their thoughts on other social media platforms. Once comments about the show are contributed, users can have their comments “fanned” by others. Users that get the most fans will be in the “spotlight” will have their comment and profile featured in a Pepsi advertisement during the broadcast of the show.
  • Pepsi Sound Off is a social TV platform that allows fans of the show to connect with each other. Users log on using their existing Facebook or Twitter accounts and have the option to communicate on Sound Off or share their thoughts on other social media platforms. Once comments about the show are contributed, users can have their comments “fanned” by others. Users that get the most fans will be in the “spotlight” will have their comment and profile featured in a Pepsi advertisement during the broadcast of the show.
  • Video sharing is a type of service that allows anyone to upload videos and share them with anyone. When a video is uploaded, a video sharing service stores the video on its webserver. The service will then show a URL with which to share the video with others. Often an embed code is provided to allow the uploader the option of displaying the video on his or her webpage, blog or social networking profile. popular due to the fact that many people do not have a web hosting provider that offers enough bandwidth or storage space. Since the average video size is somewhere between 10 and 15 megabytes, most users cannot afford a hosting plan that can deal with thousands of video views per day. Video Sharing popularity has also risen due to the fact that the number of user-generated videos has increased greatly due to the wide use of cellphones with video capability. Previous methods of sharing videos, such as DVD burning, are not practical and can be quite time consuming. Users sign-up for an account and upload files to a Video Sharing service for a variety of reasons. As mentioned previously, the primary reason is to save on web hosting bandwidth fees. Since most Video Sharing is completely free, bandwidth costs are reduced to zero. Secondly, users want to create a common place for their videos. By sharing the URL to their Video Sharing profile, users can share all of their videos at one convenient location. Lastly, Video Sharing is used because it easy to use and does not have a steep learning curve. No previous programming experience is required since a web browser, such as Chrome or Firefox, is used to access the videos. Video Sharing limitations also vary depending on which service is used. The limitations that are commonly enforced include: video length, bandwidth used per video, total storage space taken up, video resolution, and video formats allowed. Most services allow for unlimited bandwidth and storage space, but limit an individual video's length to 15 minutes and the file size to 100 megabytes. As of late, Video Sharing has focused on smart phones and tablets, where videos are easily searched for and quickly downloaded and watched. Most of the popular Video Sharing companies have added mobile versions of their websites. Mobile versions offer fewer features so the site loads faster and may also offer less videos due to compatability issues. Mobile apps are available that allow users to upload videos directly from their cellphones.
  • Rural internet users are now just as likely as users in urban and suburban areas to have used these sites, and online African-Americans and Hispanics are more likely than internet-using whites to visit video-sharing sites. Gender stats: Males: 60.33 % Females: 39.67% In total 77% are under 35 years old, while 60% of all users are male. Additional video sharing sites Google Blip TV Yahoo Metacafe Hulu Break Msn Mtv
  • Vimeo was created in 2004. inserting the word “me” is used as a reference. The content is user-made. Aas of March 2010 Vimeo had over 3 million viewers and an average of more than 16,000 uploads daily. The users are typically indie filmakers. Additional services offered by Vimeo: Vimeo Plus: packaged service of additional uploads, unlimited HD videos, and more Vimeo Pro: which is used for business and commercial use
  • Tips: The New Slide button is on the Standard toolbar. You can also click Insert > New Slide .
  • Tips: The New Slide button is on the Standard toolbar. You can also click Insert > New Slide .
  • Twitvid re-launched its website on December 13, allowing users to view videos from YouTube, Vimeo, and Twitvid. Each channel operates as its own separate stream of content that gets curated by an individual. All the videos within that channel come from uploads to Twitvid or shared videos from YouTube and Vimeo. There’s even a setting that allows the channel videos to automatically play consecutively, mimicking the functionality of a traditional television channel. Celebrities such as Justin Bieber, Dane Cook, Tyra Banks, LeBron James as well as politicians Al Gore and John McCain all have Twitvid accounts. In the future Twitvid intends to add support for Hulu and Blip.tv.

Video team adv_socmedmarketing Video team adv_socmedmarketing Presentation Transcript

    • Social TV/Webisodes/Video/Podcasts
    • Social Viewing / Social TV
    • What is it?
    Social viewing is the ability for multiple users to aggregate from multiple sources and view online videos together in a synchronized viewing experience. Example with IntoNow  Socially engaged viewers watch longer, don’t ad skip, and have higher sponsor recall.  Mostly women are social viewer
    • Social viewing in one aspects of a social media campaign that will provide content to other social media platforms and especially Twitter.
    • What are the moving parts in a modern integrated social media campaign?
    Pepsi Sound Off is a social TV platform that allows fans of the show to connect with each other. Created hashtag #pepsisoundoff to talk about and during XFactor show Pepsi Sound Off Spotlight Comment of the Week
    • Is there on linchpin element or do social viewing contribute equally?
    • Social viewing is not yet the linchin of a social media marketing strategy, but it does contribute a lot.
    Pespi Sound Off is very well recieved by the social media audience and had generated positive comments Pepsi Pulse
    • How do we select the tactics to include in a campaign?  
    Brand Size Brand Image Partnership The strategy is to create a social media buzz using TV shows. Technical support is important aspect: App, Online Platform…
    • Webisode
    • What is it?
    • Webisode is a short episode which airs initially as Internet television, either download or stream. The format can be used as a preview, a promotion, as part of a collection of shorts, or a commercial (3 to 13 minutes)
    • Example with “The Boardroom” by Maybelline
    • Promoting Maybelline New York's Color Sensational Lipstick
    According to a Mashable Study, the sheer volume of views from the 2009 Top 10 Webisodes reached 56+ million views in aggregate  Webisodes are far from a niche form of entertainment.   Very expensive medium (2 million dollars)
    • Webisode is a major marketing tool for a social media campaign using video content.
    • What are the moving parts in a modern integrated social media campaign?
    In Garden Party , Clorox was able to insert commercials in between webisodes and seamlessly integrate product placement. Next January: Supermoms  Own Facebook Fan Page
    • Is there on linchpin element or do social viewing contribute equally?
    • Webisode is a linchin element for branding social media campaign
    The Broadroom contributed to expand the audience, traffic and new demographics
    • In three months:
    • +27% web traffic
    • 348,000 unique viewers
    • Portray businesswomen on the older side of the 25-to-54 spectrum
    • Increased YouTube Channel Suscribers
    • How do we select the tactics to include in a campaign?  
    Brand Size Brand Image Studio/Actors The strategy is to create a viral webisode and seamlessly integrate the brand image.  Brought to You by …
    • Video Sharing
    • What is it?
    Video sharing is type of web service that allows anyone to upload videos and share them with the world.
    • Demographics
    71% of online Americans use video-sharing sites such as YouTube and Vimeo, up from 66% a year earlier. Statistics by Platform Source: http://sysomos.com/reports/video/
    • Using Video to generate business 
    Embed Videos into your website Use video in your online ads Go Mobile Value Source: http://mashable.com/2009/12/09/business-video-tips/
    • How are Brands using Video Sharing 
    Brand Awareness Engagement Drive Sales Source: http://mashable.com/2009/12/09/business-video-tips/
    • Social Viewing / Social TV
    • What is it?
    • YouTube
    • Exceeds 2 billion views a day - Nearly double the prime-time audience of all 3 major U.S. broadcast networks combined
    • 24 hours of video is uploaded every minute
    • Average person spends 15 minutes a day on YouTube
    • Video consumption on Facebook: 46.2 years of videos watched a day
    • 94 of Advertising Age’s 100 top advertisers have run campaigns on YouTube and the Google Content Network
    • Number of advertisers using display ads on YouTube increased 10-fold in the past year
    • YouTube
    Is there on linchpin element or do platforms contribute equally?
    • YouTube
    Is there on linchpin element or do platforms contribute equally?
    • Zappos on YouTube :
    • Zappos’ channel on YouTube features not only their commercials, but also witty videos of employees discussing their hobbies or music videos produced by employees
    • Topics that aren’t necessarily related to shoes and apparel but show Zappos as a fun place to work
    • Product knowledge videos are a minute or under in length
    • They are cleanly shot; informative but not forced; and casual
    • At least 16 blogs on their website that focus on different topics, a lot of which have embedded YouTube videos
    • Source:
    What are the moving parts in a modern integrated social media campaign?
    • Purina on YouTube :
    • The Purina Network on YouTube features videos that provide training tips, endearing pet profiles, amazing tricks, and funny antics
    • They feature Mishka, the talking dog, in their commercial
    • Mishka’s “I love you” video on YouTube has gotten almost 62,000,000 views
    • Integration of podcasts, Purina Petcasts, can be found on their website, which contain training and pet health tips
    • Source:
    How do we select the tactics to include in a campaign?  
    • Social Viewing / Social TV
    • What are they?
    • Podcasts
    • Podcasts, considered the newer, younger “cousin” of radio; there are about 43,000 established podcasts
    • Appreciated for on-demand/time-shift convenience, so are popular with busy parents
    • Online podcasting is a fairly untapped medium still so there are opportunities to advertise in “uncluttered” space; it’s the least embraced element of content marketing
    • 23% of podcast listeners earn over $75,000 a year
    • Podcast consumers are heavily involved with social networking
    • Social Viewing / Social TV
    • Podcasts
    • Podcasts
    • The most downloaded podcast - as of May 2011, his podcasts had been downloaded more than 60 million times; he won 2011's Guinness World Record for Most Downloaded Podcast in the World
    • Carolla’s started his podcast after his morning radio show was cancelled; he amassed his loyal followers and launched his podcast
    • His podcast, The Adam Carolla Show , is the flagship platform that has allowed him to launch other shows under his podcast network
    • He’s very active on social media; uses his podcasts to interact with his fans via Twitter and Facebook
    • Integrates previews of the following day’s podcasts on his YouTube channel
    • Social Viewing / Social TV
    • Podcasts
    • Podcasts
    • Key target audience – moms, commuters, people who workout
    • 48% of Moms listen to podcasts, with 93% listening in on one to five hours of content
    • Manic Mommies is sponsored by Chevrolet; it’s a podcast about two working mothers balancing work and family
    • On the website: shopping options, branded products, a blog, experts reporting on fashion, cooking, health, and a book club
    • The centerpiece of this community is the weekly Manic Mommies podcast, which has been downloaded over 2 million times
  •  
    • Social TV/Webisodes/Video/Podcasts
    • Aggregating Content
    • “ Open” social platforms
    As a result of the technology advances and social platforms that are rising, a demand for aggregating content is essential. Users are prone to view video from multiple sources, such as Youtube and Facebook. Facebook is the #2 video destination. How do we manage content sources from YouTube, Vimeo and Twitvid (a social video sharing service)? By optimizing social video sharing sites users can simplify the video experience and allow users to view videos sources from YouTube Vimeo and Twitvid.
    • Publishers Adding TV The Mix
    • Multi-media Experience
    Conde Nast, publisher of Vogue and Vanity Fair is diversifying its mix by adding TV and movies to offer a multi-media experience to consumers. This will include the creation of original content for television, film, and digital properties. Huffington Post has launched HuffPost TV. With the addition of the blog and community platforms this creates a comprehensive and more social view of what’s happening in the world.
    • Mobile Opportunities
    • Netflix Mobile App Re-design
    “ In the last 12 months we have seen a threefold increase in how long Netflix members are watching on their tablets,” Neil Hunt, chief product officer at Netflix said in a statement. With that, Netflix upgraded their app to coincide with the release of 7” screen tablets Kindle Fire and Nook Tablet in time for holiday sales.
    • Multimedia Content in One Place
    • Webdoc Platform
    • Advanced Marketing Features in Social TV
    • SideShows by Miso App
    From a social check-in app for TV , Miso Application moves to another level with the new feature SideShows . Example: “Gossip Girl” on your living room TV and star Blake Lively appears on screen in a gorgeous yellow dress.  With Miso SideShows it will simultaneously display on your iPhone the same dress and provide a link to where to buy it.
    • New Opportunities in the Film Industry
    • Watch It App
    • Essentially, Watch It is a Netflix queue for movies on the Web
    • “ Watch It” buttons across film sites to create and maintain personalized queues of movies
    • Allowing users to share their movie choices with friends via Facebook Connect. (Same concept as Spotify is for music)
    • Direct marketing tool: Watch It users will be able to receive alerts
    • Could become a unique CRM-like platform
    • Drive sales with the available options such as links to buy tickets to see the movie in theaters.
    • Create buzz around a movie
    • Key findings about Podcasting
    • Podcasts
    • Future of Podcasting
    • A challenge to find trends on updated information on podcasting
    • Privacy
    • Who’s using them?
      • Mothers
      • Online education
      • Businesses
    • Measurements of Social Media
    • Video Sharing, Social Viewing, Podcasts