Social viewing is the ability for multiple users to aggregate from multiple sources and view online videos together in a synchronized viewing experience. Example with IntoNow Socially engaged viewers watch longer, don’t ad skip, and have higher sponsor recall. Mostly women are social viewer
Social viewing in one aspects of a social media campaign that will provide content to other social media platforms and especially Twitter.
What are the moving parts in a modern integrated social media campaign?
Pepsi Sound Off is a social TV platform that allows fans of the show to connect with each other. Created hashtag #pepsisoundoff to talk about and during XFactor show Pepsi Sound Off Spotlight Comment of the Week
Webisode is a short episode which airs initially as Internet television, either download or stream. The format can be used as a preview, a promotion, as part of a collection of shorts, or a commercial (3 to 13 minutes)
Example with “The Boardroom” by Maybelline
Promoting Maybelline New York's Color Sensational Lipstick
According to a Mashable Study, the sheer volume of views from the 2009 Top 10 Webisodes reached 56+ million views in aggregate Webisodes are far from a niche form of entertainment. Very expensive medium (2 million dollars)
As a result of the technology advances and social platforms that are rising, a demand for aggregating content is essential. Users are prone to view video from multiple sources, such as Youtube and Facebook. Facebook is the #2 video destination. How do we manage content sources from YouTube, Vimeo and Twitvid (a social video sharing service)? By optimizing social video sharing sites users can simplify the video experience and allow users to view videos sources from YouTube Vimeo and Twitvid.
Conde Nast, publisher of Vogue and Vanity Fair is diversifying its mix by adding TV and movies to offer a multi-media experience to consumers. This will include the creation of original content for television, film, and digital properties. Huffington Post has launched HuffPost TV. With the addition of the blog and community platforms this creates a comprehensive and more social view of what’s happening in the world.
“ In the last 12 months we have seen a threefold increase in how long Netflix members are watching on their tablets,” Neil Hunt, chief product officer at Netflix said in a statement. With that, Netflix upgraded their app to coincide with the release of 7” screen tablets Kindle Fire and Nook Tablet in time for holiday sales.
From a social check-in app for TV , Miso Application moves to another level with the new feature SideShows . Example: “Gossip Girl” on your living room TV and star Blake Lively appears on screen in a gorgeous yellow dress. With Miso SideShows it will simultaneously display on your iPhone the same dress and provide a link to where to buy it.