Social viewing is the ability for multiple users to aggregate from multiple sources and view online videos together in a synchronized viewing experience. Example with IntoNow Socially engaged viewers watch longer, don’t ad skip, and have higher sponsor recall. Mostly women are social viewer
Social viewing in one aspects of a social media campaign that will provide content to other social media platforms and especially Twitter.
What are the moving parts in a modern integrated social media campaign?
Pepsi Sound Off is a social TV platform that allows fans of the show to connect with each other. Created hashtag #pepsisoundoff to talk about and during XFactor show Pepsi Sound Off Spotlight Comment of the Week
Webisode is a short episode which airs initially as Internet television, either download or stream. The format can be used as a preview, a promotion, as part of a collection of shorts, or a commercial (3 to 13 minutes)
Example with “The Boardroom” by Maybelline
Promoting Maybelline New York's Color Sensational Lipstick
According to a Mashable Study, the sheer volume of views from the 2009 Top 10 Webisodes reached 56+ million views in aggregate Webisodes are far from a niche form of entertainment. Very expensive medium (2 million dollars)