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Don ValdezKEY PLATFORMS: GOOGLE+ADVANCED SOCIAL MEDIA MARKETINGWEEK #2
OVERVIEW BACKGROUND NEWIN 2011 BRANDS PAGES PROBLEMS FACTS& STATS QUESTIONS ?
BACKGROUND Social Networking &  Identity Service Launched on June 28,  2011 Similar to Gmail,  initiated as an invite-o...
NEW IN 2011               Integrates social                services such as Google                Profiles & Google Buzz ...
BRAND PAGES               Launched November 7,                2011- businesses receive                corporate accounts ...
PROBLEMS Discontinuing Google  Buzz & Google Friend  Connect Remains unavailable in  mainland China & Iran Requires man...
FACTS &STATS                Currently ranges 26 – 40                   million users and counting                  72% M...
Don Valdez | Digital Ad AnalystJohn Wiley & Sons, Inc.(201) 748-6794 | dvaldez@wiley.com
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  • According to a New York Times article on the day of its launch, Google+ was the company’s largest effort to compete with Facebook (800 million users registered in 2011)http://www.nytimes.com/2011/06/29/technology/29google.html?_r=1
  • Google Profile-may be used to control how an individual is represented on Google products to other Google users. Can also be linked to a user’s profile on various social networking and image hosting sites, including blogs. Google Buzz- microblogging and messaging tool; users can share links, photos, videos, status messages and comments organized in conversations & visible in the users inbox. In mid-October, Google announced that this service would discontinue in 2012. Circles- enables users to organize everyone according to real-life social connections; ensuring that relevant content is shared with the right people Sparks- sorts stories and articles by topic together in one area for users to talk about with their Google+ circles that are interested in those topics
  • Less clutter than Facebook Fan Pages Offers a much more direct and personal relationship with their audiences Deeper integration w/Google Places & Maps, Web and Image Search, and YouTube  increase brand visibility, socially & via organic/image search, where the brand frequently post images http://12most.com/2011/11/17/early-google-plus-brand-pages/http://mashable.com/2011/11/16/google-brand-pages-invest/
  • http://www.guardian.co.uk/technology/2011/jun/30/google-plus-blocked-chinahttp://www.iranian.com/main/news/2011/07/14/iran-tightens-online-censorship-counter-us-shadow-internethttp://www.pcmag.com/article2/0,2817,2388120,00.asp
  • http://www.marketingtechblog.com/google-plus/http://hellboundbloggers.com/2011/07/13/facebook-vs-google-plus/
  • Transcript of "Google+"

    1. 1. Don ValdezKEY PLATFORMS: GOOGLE+ADVANCED SOCIAL MEDIA MARKETINGWEEK #2
    2. 2. OVERVIEW BACKGROUND NEWIN 2011 BRANDS PAGES PROBLEMS FACTS& STATS QUESTIONS ?
    3. 3. BACKGROUND Social Networking & Identity Service Launched on June 28, 2011 Similar to Gmail, initiated as an invite-only platform Registration is available to users 18 years and older w/a Google account
    4. 4. NEW IN 2011  Integrates social services such as Google Profiles & Google Buzz  Includes Circles, Hangouts, and Sparks  Available only on Android and iOS operating systems as desktop & mobile applications
    5. 5. BRAND PAGES  Launched November 7, 2011- businesses receive corporate accounts  Smaller User Base- driven more by content of a professional, informational, & industry- specific manner  Unique Functionality – i.e. Hangouts allow direct customer interaction w/the brand  Future Integration with other Google Offerings
    6. 6. PROBLEMS Discontinuing Google Buzz & Google Friend Connect Remains unavailable in mainland China & Iran Requires mandatory real-name & gender disclosure Offers no control on who sees people’s +1s
    7. 7. FACTS &STATS  Currently ranges 26 – 40 million users and counting  72% Men, 28% Women  $585 Million Cost- 500 employees working to build  Top 5 Countries Represented: USA, India, Brazil, UK, Canada  Top 5 Occupations: Engineer, Developer, Software Engineer, Designer, Teacher  Top 5 Companies: Google, Self-Employed, IBM, Infosys, Accenture
    8. 8. Don Valdez | Digital Ad AnalystJohn Wiley & Sons, Inc.(201) 748-6794 | dvaldez@wiley.com
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