According to a New York Times article on the day of its launch, Google+ was the company’s largest effort to compete with Facebook (800 million users registered in 2011)http://www.nytimes.com/2011/06/29/technology/29google.html?_r=1
Google Profile-may be used to control how an individual is represented on Google products to other Google users. Can also be linked to a user’s profile on various social networking and image hosting sites, including blogs. Google Buzz- microblogging and messaging tool; users can share links, photos, videos, status messages and comments organized in conversations & visible in the users inbox. In mid-October, Google announced that this service would discontinue in 2012. Circles- enables users to organize everyone according to real-life social connections; ensuring that relevant content is shared with the right people Sparks- sorts stories and articles by topic together in one area for users to talk about with their Google+ circles that are interested in those topics
Less clutter than Facebook Fan Pages Offers a much more direct and personal relationship with their audiences Deeper integration w/Google Places & Maps, Web and Image Search, and YouTube increase brand visibility, socially & via organic/image search, where the brand frequently post images http://12most.com/2011/11/17/early-google-plus-brand-pages/http://mashable.com/2011/11/16/google-brand-pages-invest/
BACKGROUND Social Networking & Identity Service Launched on June 28, 2011 Similar to Gmail, initiated as an invite-only platform Registration is available to users 18 years and older w/a Google account
NEW IN 2011 Integrates social services such as Google Profiles & Google Buzz Includes Circles, Hangouts, and Sparks Available only on Android and iOS operating systems as desktop & mobile applications
BRAND PAGES Launched November 7, 2011- businesses receive corporate accounts Smaller User Base- driven more by content of a professional, informational, & industry- specific manner Unique Functionality – i.e. Hangouts allow direct customer interaction w/the brand Future Integration with other Google Offerings
PROBLEMS Discontinuing Google Buzz & Google Friend Connect Remains unavailable in mainland China & Iran Requires mandatory real-name & gender disclosure Offers no control on who sees people’s +1s
FACTS &STATS Currently ranges 26 – 40 million users and counting 72% Men, 28% Women $585 Million Cost- 500 employees working to build Top 5 Countries Represented: USA, India, Brazil, UK, Canada Top 5 Occupations: Engineer, Developer, Software Engineer, Designer, Teacher Top 5 Companies: Google, Self-Employed, IBM, Infosys, Accenture
Don Valdez | Digital Ad AnalystJohn Wiley & Sons, Inc.(201) 748-6794 | email@example.com
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