• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Expertcontent4
 

Expertcontent4

on

  • 244 views

Expert Content presentation #4

Expert Content presentation #4

Statistics

Views

Total Views
244
Views on SlideShare
244
Embed Views
0

Actions

Likes
0
Downloads
1
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Expertcontent4 Expertcontent4 Presentation Transcript

    • FUTURE OF EXPERT CONTENT Blogs & Twitter iin 2012 i Jackie Titolo & Pei Wang
    • In 2012 more companies will use expert content-driven platforms as as… A customer service tool  Twitter & blogs are a quick & economical way to solve problems & communicate to large #’s of people Search ranking information sources S h ki i f ti  Twitter & blogs will appear before company websites & articles in search results & become key providers of info A growing B2B communication form  Traditionally blogs & twitter were used by companies for B2C communication & brand awareness A portal to spread ‘Social Commerce’  Online shopping experiences linking to twitter, blogs so shoppers share shopping experiences with followers & fans
    • Other key changes…. y g More web browsers will imbed Twitter in lists of available search engines (Firefox 8) Overall attitude shift from ‘social media’ to ‘social business’ User-friendly Twitter Firefox 8 Twitter Search
    • In 2012 user demands from expert content platforms will include include… (More) Sharing = (More) Privacy  Users h U have bbecome accustomed to sharing personall info t dt h i i f (tweets, blog comments etc)but will demand better privacy settings & become more aware of how their personal info is being shared/purchased Local Attention  Companies have used twitter & blogs to conquer as much p g q space as possible  Targeted info (geography, age, gender) from twitter & blogs will improve interaction  quality over quantity Format Improvements  Twitter layout and symbols (#, @) are obscure – new look will be user friendly & better for smart phone use  Blogs will lose simple reverse chronological platform & evolve into online mags