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ADV 400 Foursquare Presentation
ADV 400 Foursquare Presentation
ADV 400 Foursquare Presentation
ADV 400 Foursquare Presentation
ADV 400 Foursquare Presentation
ADV 400 Foursquare Presentation
ADV 400 Foursquare Presentation
ADV 400 Foursquare Presentation
ADV 400 Foursquare Presentation
ADV 400 Foursquare Presentation
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ADV 400 Foursquare Presentation

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Transcript

  • 1.  
  • 2. History
    • Launched on March 11, 2009
      • Dennis Crowley and Naveen Selvadurai
    • Headquartered in New York City
      • About 20 employees
    • In June 2010, received $20M in funding
      • Series B
    • Surpassed 3 million users this month
  • 3. Primary Users
    • According to Forrester Research
      • “ Tech-savvy males who access applications from smartphones”
        • 80% of location-based network users are male
        • 70% between the ages of 19 and 35 years old
  • 4. Foursquare
    • “Check in” at different locations to earn badges
      • General badges
      • City-specific badges
      • Special event badges
    • User with the most “check-ins” is Mayor
  • 5. Problems
    • Violation of privacy
    • pleaserobme.com
        • “ The danger of publicly telling people where you are”
  • 6. Corporations and Foursquare
  • 7. Foursquare for Universities
  • 8. Non-profit Institutions and Foursquare
  • 9. Future of Foursquare
  • 10. Questions?

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