ADV 400 Foursquare Presentation

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Transcript

  • 1.  
  • 2. History
    • Launched on March 11, 2009
      • Dennis Crowley and Naveen Selvadurai
    • Headquartered in New York City
      • About 20 employees
    • In June 2010, received $20M in funding
      • Series B
    • Surpassed 3 million users this month
  • 3. Primary Users
    • According to Forrester Research
      • “ Tech-savvy males who access applications from smartphones”
        • 80% of location-based network users are male
        • 70% between the ages of 19 and 35 years old
  • 4. Foursquare
    • “Check in” at different locations to earn badges
      • General badges
      • City-specific badges
      • Special event badges
    • User with the most “check-ins” is Mayor
  • 5. Problems
    • Violation of privacy
    • pleaserobme.com
        • “ The danger of publicly telling people where you are”
  • 6. Corporations and Foursquare
  • 7. Foursquare for Universities
  • 8. Non-profit Institutions and Foursquare
  • 9. Future of Foursquare
  • 10. Questions?