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ADV 400 Foursquare Presentation
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ADV 400 Foursquare Presentation

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    ADV 400 Foursquare Presentation ADV 400 Foursquare Presentation Presentation Transcript

    •  
    • History
      • Launched on March 11, 2009
        • Dennis Crowley and Naveen Selvadurai
      • Headquartered in New York City
        • About 20 employees
      • In June 2010, received $20M in funding
        • Series B
      • Surpassed 3 million users this month
    • Primary Users
      • According to Forrester Research
        • “ Tech-savvy males who access applications from smartphones”
          • 80% of location-based network users are male
          • 70% between the ages of 19 and 35 years old
    • Foursquare
      • “Check in” at different locations to earn badges
        • General badges
        • City-specific badges
        • Special event badges
      • User with the most “check-ins” is Mayor
    • Problems
      • Violation of privacy
      • pleaserobme.com
          • “ The danger of publicly telling people where you are”
    • Corporations and Foursquare
    • Foursquare for Universities
    • Non-profit Institutions and Foursquare
    • Future of Foursquare
    • Questions?