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History <ul><li>Launched on March 11, 2009 </li></ul><ul><ul><li>Dennis Crowley and Naveen Selvadurai  </li></ul></ul><ul>...
Primary Users <ul><li>According to Forrester Research </li></ul><ul><ul><li>“ Tech-savvy males who access applications fro...
Foursquare <ul><li>“Check in” at different locations to earn badges </li></ul><ul><ul><li>General badges </li></ul></ul><u...
Problems <ul><li>Violation of privacy </li></ul><ul><li>pleaserobme.com </li></ul><ul><ul><ul><li>“ The danger of publicly...
Corporations and Foursquare
Foursquare for Universities
Non-profit Institutions and Foursquare
Future of Foursquare
Questions?
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ADV 400 Foursquare Presentation

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Transcript of "ADV 400 Foursquare Presentation"

  1. 2. History <ul><li>Launched on March 11, 2009 </li></ul><ul><ul><li>Dennis Crowley and Naveen Selvadurai </li></ul></ul><ul><li>Headquartered in New York City </li></ul><ul><ul><li>About 20 employees </li></ul></ul><ul><li>In June 2010, received $20M in funding </li></ul><ul><ul><li>Series B </li></ul></ul><ul><li>Surpassed 3 million users this month </li></ul>
  2. 3. Primary Users <ul><li>According to Forrester Research </li></ul><ul><ul><li>“ Tech-savvy males who access applications from smartphones” </li></ul></ul><ul><ul><ul><li>80% of location-based network users are male </li></ul></ul></ul><ul><ul><ul><li>70% between the ages of 19 and 35 years old </li></ul></ul></ul>
  3. 4. Foursquare <ul><li>“Check in” at different locations to earn badges </li></ul><ul><ul><li>General badges </li></ul></ul><ul><ul><li>City-specific badges </li></ul></ul><ul><ul><li>Special event badges </li></ul></ul><ul><li>User with the most “check-ins” is Mayor </li></ul>
  4. 5. Problems <ul><li>Violation of privacy </li></ul><ul><li>pleaserobme.com </li></ul><ul><ul><ul><li>“ The danger of publicly telling people where you are” </li></ul></ul></ul>
  5. 6. Corporations and Foursquare
  6. 7. Foursquare for Universities
  7. 8. Non-profit Institutions and Foursquare
  8. 9. Future of Foursquare
  9. 10. Questions?
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