Adv 400 research proj ppt

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Adv 400 research proj ppt

  1. 1. Pandora<br />ADV 400<br />Research Project<br />
  2. 2. What is it?<br />Pandora is an internet radio site that allows users to create stations based on music they want to hear<br />Pandora was founded in 2000 in Oakland, California by Tim Westergren<br />
  3. 3. How it works<br />On the homepage of the website, you are asked to create an account using your email address and a password<br />Once you have created an account, you can create stations.<br />Songs in the Music Genome Project are developed into a station based on your search<br />- Artist: Kid Cudi<br />- Song: “Devil in a New Dress” by Kanye West<br />- Genre: hip hop<br />
  4. 4. How it works <br />You can also search for a song in the database, and Pandora gives you the option to buy the song from iTunes or Amazon <br />Albums with similar songs to purchase<br />Profile linked to music interests Facebook<br />Able to see what music interests you have in common with friends<br />
  5. 5. Users<br />Pandora is available to everyone– young and old<br />Anyone with access to the internet has access to Pandora<br />Music lovers<br />People looking to hear various artists of a genre or just one particular artist<br />
  6. 6. What needs does it fill?<br />Pandora gives people the chance to stream personalized internet radio for free<br />Limited commercials and advertisements <br />If people need some variety in their music selection, they can listen a number of stations at no cost<br />
  7. 7. Changing lives<br />Pandora is changing the radio world<br />Giving people the chance to control what they want to hear<br />Free music is appealing to many people<br />Presenting people with the option to listen to full songs without having to purchase anything<br />
  8. 8. Problems<br />Problems with the Copyright Royalty Board and the Recording Industry Association of America<br />Fees for internet radio may be raised<br />Fees raised may eliminate internet radio forever<br />High demand may lead to less efficiency and wrongly categorized music <br />
  9. 9. Opinions of Pandora<br />Great way to listen to music you actually want to hear<br />Easily accessible<br />Web site is easy to navigate<br />Gain exposure to new music<br />Very broad music selection<br />

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