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Adv 400 research proj ppt
Adv 400 research proj ppt
Adv 400 research proj ppt
Adv 400 research proj ppt
Adv 400 research proj ppt
Adv 400 research proj ppt
Adv 400 research proj ppt
Adv 400 research proj ppt
Adv 400 research proj ppt
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Adv 400 research proj ppt

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  • 1. Pandora<br />ADV 400<br />Research Project<br />
  • 2. What is it?<br />Pandora is an internet radio site that allows users to create stations based on music they want to hear<br />Pandora was founded in 2000 in Oakland, California by Tim Westergren<br />
  • 3. How it works<br />On the homepage of the website, you are asked to create an account using your email address and a password<br />Once you have created an account, you can create stations.<br />Songs in the Music Genome Project are developed into a station based on your search<br />- Artist: Kid Cudi<br />- Song: “Devil in a New Dress” by Kanye West<br />- Genre: hip hop<br />
  • 4. How it works <br />You can also search for a song in the database, and Pandora gives you the option to buy the song from iTunes or Amazon <br />Albums with similar songs to purchase<br />Profile linked to music interests Facebook<br />Able to see what music interests you have in common with friends<br />
  • 5. Users<br />Pandora is available to everyone– young and old<br />Anyone with access to the internet has access to Pandora<br />Music lovers<br />People looking to hear various artists of a genre or just one particular artist<br />
  • 6. What needs does it fill?<br />Pandora gives people the chance to stream personalized internet radio for free<br />Limited commercials and advertisements <br />If people need some variety in their music selection, they can listen a number of stations at no cost<br />
  • 7. Changing lives<br />Pandora is changing the radio world<br />Giving people the chance to control what they want to hear<br />Free music is appealing to many people<br />Presenting people with the option to listen to full songs without having to purchase anything<br />
  • 8. Problems<br />Problems with the Copyright Royalty Board and the Recording Industry Association of America<br />Fees for internet radio may be raised<br />Fees raised may eliminate internet radio forever<br />High demand may lead to less efficiency and wrongly categorized music <br />
  • 9. Opinions of Pandora<br />Great way to listen to music you actually want to hear<br />Easily accessible<br />Web site is easy to navigate<br />Gain exposure to new music<br />Very broad music selection<br />

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