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Creativity in Action



            Trends in Search Engine Optimization and Search
                            Engine Mar...
SEM for over 7 years
   Active Affiliate for over 30 programs
   Top 10 Affiliate for Commission Junction
   in Europe
   ...
So, what´s so great about SEO? …




4. November 2007   vertraulich     3
No, seriously! …




4. November 2007   vertraulich   4
Alright…

SEO can get you a lot of traffic


     for free …
->




That´s great, right?

4. November 2007       vertrauli...
Let´s start of with a little quiz to loosen
  up a little…




4. November 2007   vertraulich                6
4. November 2007   vertraulich   7
Don´t worry – it´s fun! …




4. November 2007   vertraulich   8
4. November 2007   vertraulich   9
4. November 2007   vertraulich   10
4. November 2007   vertraulich   11
4. November 2007   vertraulich   12
4. November 2007   vertraulich   13
4. November 2007   vertraulich   14
4. November 2007   vertraulich   15
4. November 2007   vertraulich   16
4. November 2007   vertraulich   17
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4. November 2007   vertraulich   20
4. November 2007   vertraulich   21
4. November 2007   vertraulich   22
4. November 2007   vertraulich   23
Let´s talk about SEO



4. November 2007   vertraulich   24
only focus on Google?
What´s the difference of Google, Yahoo and Live? … ☺




4. November 2007         vertraulich       ...
What´s important to rank?

   Unique Content
   A crawlable site & a good internal link-
   structure
   Good titles (and ...
Any kind of links?

Stay away of:

   Webdirectories
   Article Directories
   Reciprocal Linking (Link Exchange)
   Guest...
But where do I find great links?

What is the best link you could possibly
  get, if you would wanna rank for „keyword“


...
Right here!



                                 Just listen to Google !




4. November 2007   vertraulich                ...
Some other ways…
   Google!
        Search for „Keyword“
        Or f.e. Keyword + Blog
        Allintitle / allinanchor /...
What about buying links?

We all know, it´s now evil, but buying Links
  is still essential for SEO !

         Just be sm...
Where can I buy links?

   Textlink-Brokers
        Text Link Ads
        Linklift, Teliad
        Linkadge



… or just u...
Pro´s and Con´s on TLBs

   Pro
        Easy to find links in your niche
        TLB does the controlling of correct link-...
Bad paid Links …

   Lots of obvious & thematicly irrelevant
   links in on spot
        Footer
        Sidebar
        Ma...
Good paid Links…

   Same theme / niche
   Out of the content
   On a site, that´s not selling any other
   links




4. N...
But other then the placement,
what defines a great link?
   General „quality of the site“
   Domain-Age
   Link- / Domain-...
And don´t forget about Hubs &
Authorities !
   Hubs
        Hubfinder
        TouchGraph Google
        Plural-Rankings


...
Link different

   Root- vs. Deeplink (but you can also
   rootlink a deepkey!)
   Keyword + Variations
   „click here“
  ...
Presell Pages / Hosted Content

   Take the trust of a great domain, which is
   non-theme related and transfer it to your...
Single-Link or Presell ?

   Same theme?
        Single Link
        Even reciprocal linking is alright within the same
  ...
The Good Stuff

   301 old Domains
   Keep your secrets secret!
        Noindex, follow
        Block Slurp




4. Novembe...
BUT

4. November 2007    vertraulich   42
Do you even know where you want to rank?




4. November 2007   vertraulich             43
Research your keywords!
   Keyword-Tools
        Google Traffic Estimator
        Overture
        Wordtracker (U.S.)
    ...
… Track your Keywords!

Which Keyword is working for you /
  converting!




… and then start doing SEO on that keyword!

...
What will happen in the future?

DON`T WORRY ABOUT IT !

Just:
  … do solid SEO
  … offer great, compelling content
  … ge...
Let´s talk about SMO



4. November 2007   vertraulich   47
The Social Media Sphere




4. November 2007   vertraulich   48
Why SMO ?

   Links
   Branding
   Reach



… what else are you looking for?




4. November 2007   vertraulich     49
Let´s take a closer look at Digg




4. November 2007   vertraulich     50
What´s working right now

   Top 10 lists
   How-To´s
   Current Events (just be fast and accurate
   please!)
   Extreme ...
Do your homework!

… and research!

Search for your Keyword
on the social media
sites, and you´ll
see what already
worked!...
And don´t try to game the
system!

Understand what the community likes, and try
  to alter your message accordingly!



  ...
Title´s & Descriptions
 Simple, Strong
    & Focused
 Use Numeric #s




4. November 2007   vertraulich   54
Be social!

   Interact & Share
   Comment
   Networks & Friends




4. November 2007    vertraulich   55
… some more tipps

   Use images
   Limit the ads on your site!
   Offer a summary
   No duplicates
   Submit at the right...
A personal experience of the
digg effect
The Problem:
A german site

… but it worked …




4. November 2007    vertraulich...
What happened…

   Digg Frontpage
   Hot on Del.icio.us Hotlist
   Top Stumble on StumbleUpon
   Huge Medialinks (TheSun.c...
The result

   Over 300.000 Visitors within a week!
   Over 5.500 Backlinks (!)
   And the funniest thing…




4. November...
Time left?

What else can we talk about?

   Strategies for other Social Communities?
   Tools & Resources for SEOs / SEMs...
… and never forget…




4. November 2007      vertraulich   61
4. November 2007   vertraulich   62
Visit me:
CIA.de
Mediadonis.net

Listen to me:
seoFM.com
Webmasterradio.FM

Call me:
0172 – 92 1 92 92

Mail me:
Tandler@C...
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Trends in Search Engine Optimization and Search Engine Marketing

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Speaker: Marcus Tandler

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Transcript of "Trends in Search Engine Optimization and Search Engine Marketing"

  1. 1. Creativity in Action Trends in Search Engine Optimization and Search Engine Marketing 4. November 2007 vertraulich 1
  2. 2. SEM for over 7 years Active Affiliate for over 30 programs Top 10 Affiliate for Commission Junction in Europe Generating over 10 million dollars in revenues for my clients this year Winner of the Award for outstanding Contribution to Affiliate Marketing at CJU Europe 2007 in London 4. November 2007 vertraulich 2
  3. 3. So, what´s so great about SEO? … 4. November 2007 vertraulich 3
  4. 4. No, seriously! … 4. November 2007 vertraulich 4
  5. 5. Alright… SEO can get you a lot of traffic for free … -> That´s great, right? 4. November 2007 vertraulich 5
  6. 6. Let´s start of with a little quiz to loosen up a little… 4. November 2007 vertraulich 6
  7. 7. 4. November 2007 vertraulich 7
  8. 8. Don´t worry – it´s fun! … 4. November 2007 vertraulich 8
  9. 9. 4. November 2007 vertraulich 9
  10. 10. 4. November 2007 vertraulich 10
  11. 11. 4. November 2007 vertraulich 11
  12. 12. 4. November 2007 vertraulich 12
  13. 13. 4. November 2007 vertraulich 13
  14. 14. 4. November 2007 vertraulich 14
  15. 15. 4. November 2007 vertraulich 15
  16. 16. 4. November 2007 vertraulich 16
  17. 17. 4. November 2007 vertraulich 17
  18. 18. 4. November 2007 vertraulich 18
  19. 19. 4. November 2007 vertraulich 19
  20. 20. 4. November 2007 vertraulich 20
  21. 21. 4. November 2007 vertraulich 21
  22. 22. 4. November 2007 vertraulich 22
  23. 23. 4. November 2007 vertraulich 23
  24. 24. Let´s talk about SEO 4. November 2007 vertraulich 24
  25. 25. only focus on Google? What´s the difference of Google, Yahoo and Live? … ☺ 4. November 2007 vertraulich 25
  26. 26. What´s important to rank? Unique Content A crawlable site & a good internal link- structure Good titles (and please think of your snippet, too!) And then Links, Links, Links… 4. November 2007 vertraulich 26
  27. 27. Any kind of links? Stay away of: Webdirectories Article Directories Reciprocal Linking (Link Exchange) Guestbooks Obvious Link-Sellers Donation Sites 4. November 2007 vertraulich 27
  28. 28. But where do I find great links? What is the best link you could possibly get, if you would wanna rank for „keyword“ ?? 4. November 2007 vertraulich 28
  29. 29. Right here! Just listen to Google ! 4. November 2007 vertraulich 29
  30. 30. Some other ways… Google! Search for „Keyword“ Or f.e. Keyword + Blog Allintitle / allinanchor / allintext Who links to me? Meinedomain –linkdomain:meinedomain.com Technorati Google News Del.icio.us / Digg / Mister Wong Wikipedia DMOZ AND Your Competitors´ Links! 4. November 2007 vertraulich 30
  31. 31. What about buying links? We all know, it´s now evil, but buying Links is still essential for SEO ! Just be smart about it! 4. November 2007 vertraulich 31
  32. 32. Where can I buy links? Textlink-Brokers Text Link Ads Linklift, Teliad Linkadge … or just use your Phone! 4. November 2007 vertraulich 32
  33. 33. Pro´s and Con´s on TLBs Pro Easy to find links in your niche TLB does the controlling of correct link-placement Just one invoice for all your links! Con Lots of overused linkspots TLBs can be infiltrated More expensive I know, it´s a lot easier, but nobody ever said Linkbuilding is easy! 4. November 2007 vertraulich 33
  34. 34. Bad paid Links … Lots of obvious & thematicly irrelevant links in on spot Footer Sidebar Marked with „Advertisement“ or „Paid Links“ … or any other type of „footprint“ Honeypots ! 4. November 2007 vertraulich 34
  35. 35. Good paid Links… Same theme / niche Out of the content On a site, that´s not selling any other links 4. November 2007 vertraulich 35
  36. 36. But other then the placement, what defines a great link? General „quality of the site“ Domain-Age Link- / Domain- / IP-Popularity Quality Backlinks (not part in any linking schemes, link-buyer etc.) TRUST ! A quick check -> does the site rank? 4. November 2007 vertraulich 36
  37. 37. And don´t forget about Hubs & Authorities ! Hubs Hubfinder TouchGraph Google Plural-Rankings Authorities Single-Rankings Niche-Authorities vs. Multitopic-Authorities 4. November 2007 vertraulich 37
  38. 38. Link different Root- vs. Deeplink (but you can also rootlink a deepkey!) Keyword + Variations „click here“ URL Your name Etc. etc. 4. November 2007 vertraulich 38
  39. 39. Presell Pages / Hosted Content Take the trust of a great domain, which is non-theme related and transfer it to your domain! 4. November 2007 vertraulich 39
  40. 40. Single-Link or Presell ? Same theme? Single Link Even reciprocal linking is alright within the same neighbourhood! Different theme? Presell Page / Hosted Content Different theme but only single link? URL Name Maybe a Banner? 4. November 2007 vertraulich 40
  41. 41. The Good Stuff 301 old Domains Keep your secrets secret! Noindex, follow Block Slurp 4. November 2007 vertraulich 41
  42. 42. BUT 4. November 2007 vertraulich 42
  43. 43. Do you even know where you want to rank? 4. November 2007 vertraulich 43
  44. 44. Research your keywords! Keyword-Tools Google Traffic Estimator Overture Wordtracker (U.S.) Keyword-Datenbank (Germany) What´s your compitor using? KeyCompete / Compete.com Track your rivals. Then eat their lunch. ☺ Start an AdWords-Campaign to benchmark your favourite Keywords! and then… 4. November 2007 vertraulich 44
  45. 45. … Track your Keywords! Which Keyword is working for you / converting! … and then start doing SEO on that keyword! 4. November 2007 vertraulich 45
  46. 46. What will happen in the future? DON`T WORRY ABOUT IT ! Just: … do solid SEO … offer great, compelling content … get organic (looking) Backlinks Just let it look naturally! 4. November 2007 vertraulich 46
  47. 47. Let´s talk about SMO 4. November 2007 vertraulich 47
  48. 48. The Social Media Sphere 4. November 2007 vertraulich 48
  49. 49. Why SMO ? Links Branding Reach … what else are you looking for? 4. November 2007 vertraulich 49
  50. 50. Let´s take a closer look at Digg 4. November 2007 vertraulich 50
  51. 51. What´s working right now Top 10 lists How-To´s Current Events (just be fast and accurate please!) Extreme stuff (biggest, smallest, longest… you get the point…) 4. November 2007 vertraulich 51
  52. 52. Do your homework! … and research! Search for your Keyword on the social media sites, and you´ll see what already worked! 4. November 2007 vertraulich 52
  53. 53. And don´t try to game the system! Understand what the community likes, and try to alter your message accordingly! SMO is not about getting to the frontpage of Digg.com, it´s about the effect that happens after it! 4. November 2007 vertraulich 53
  54. 54. Title´s & Descriptions Simple, Strong & Focused Use Numeric #s 4. November 2007 vertraulich 54
  55. 55. Be social! Interact & Share Comment Networks & Friends 4. November 2007 vertraulich 55
  56. 56. … some more tipps Use images Limit the ads on your site! Offer a summary No duplicates Submit at the right time 4. November 2007 vertraulich 56
  57. 57. A personal experience of the digg effect The Problem: A german site … but it worked … 4. November 2007 vertraulich 57
  58. 58. What happened… Digg Frontpage Hot on Del.icio.us Hotlist Top Stumble on StumbleUpon Huge Medialinks (TheSun.co.uk) 4. November 2007 vertraulich 58
  59. 59. The result Over 300.000 Visitors within a week! Over 5.500 Backlinks (!) And the funniest thing… 4. November 2007 vertraulich 59
  60. 60. Time left? What else can we talk about? Strategies for other Social Communities? Tools & Resources for SEOs / SEMs Controlling & Tracking 4. November 2007 vertraulich 60
  61. 61. … and never forget… 4. November 2007 vertraulich 61
  62. 62. 4. November 2007 vertraulich 62
  63. 63. Visit me: CIA.de Mediadonis.net Listen to me: seoFM.com Webmasterradio.FM Call me: 0172 – 92 1 92 92 Mail me: Tandler@CIA.de 4. November 2007 vertraulich 63
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