Trends in Search Engine Optimization and Search Engine Marketing

Creativity in Action Trends in Search Engine Optimization and Search Engine Marketing 4. November 2007 vertraulich 1

SEM for over 7 years Active Affiliate for over 30 programs Top 10 Affiliate for Commission Junction in Europe Generating over 10 million dollars in revenues for my clients this year Winner of the Award for outstanding Contribution to Affiliate Marketing at CJU Europe 2007 in London 4. November 2007 vertraulich 2

So, what´s so great about SEO? … 4. November 2007 vertraulich 3

No, seriously! … 4. November 2007 vertraulich 4

Alright… SEO can get you a lot of traffic for free … -> That´s great, right? 4. November 2007 vertraulich 5

Let´s start of with a little quiz to loosen up a little… 4. November 2007 vertraulich 6

4. November 2007 vertraulich 7

Don´t worry – it´s fun! … 4. November 2007 vertraulich 8

Let´s talk about SEO 4. November 2007 vertraulich 24

only focus on Google? What´s the difference of Google, Yahoo and Live? … ☺ 4. November 2007 vertraulich 25

What´s important to rank? Unique Content A crawlable site & a good internal link- structure Good titles (and please think of your snippet, too!) And then Links, Links, Links… 4. November 2007 vertraulich 26

Any kind of links? Stay away of: Webdirectories Article Directories Reciprocal Linking (Link Exchange) Guestbooks Obvious Link-Sellers Donation Sites 4. November 2007 vertraulich 27

But where do I find great links? What is the best link you could possibly get, if you would wanna rank for „keyword“ ?? 4. November 2007 vertraulich 28

Right here! Just listen to Google ! 4. November 2007 vertraulich 29

Some other ways… Google! Search for „Keyword“ Or f.e. Keyword + Blog Allintitle / allinanchor / allintext Who links to me? Meinedomain –linkdomain:meinedomain.com Technorati Google News Del.icio.us / Digg / Mister Wong Wikipedia DMOZ AND Your Competitors´ Links! 4. November 2007 vertraulich 30

What about buying links? We all know, it´s now evil, but buying Links is still essential for SEO ! Just be smart about it! 4. November 2007 vertraulich 31

Where can I buy links? Textlink-Brokers Text Link Ads Linklift, Teliad Linkadge … or just use your Phone! 4. November 2007 vertraulich 32

Pro´s and Con´s on TLBs Pro Easy to find links in your niche TLB does the controlling of correct link-placement Just one invoice for all your links! Con Lots of overused linkspots TLBs can be infiltrated More expensive I know, it´s a lot easier, but nobody ever said Linkbuilding is easy! 4. November 2007 vertraulich 33

Bad paid Links … Lots of obvious & thematicly irrelevant links in on spot Footer Sidebar Marked with „Advertisement“ or „Paid Links“ … or any other type of „footprint“ Honeypots ! 4. November 2007 vertraulich 34

Good paid Links… Same theme / niche Out of the content On a site, that´s not selling any other links 4. November 2007 vertraulich 35

But other then the placement, what defines a great link? General „quality of the site“ Domain-Age Link- / Domain- / IP-Popularity Quality Backlinks (not part in any linking schemes, link-buyer etc.) TRUST ! A quick check -> does the site rank? 4. November 2007 vertraulich 36

And don´t forget about Hubs & Authorities ! Hubs Hubfinder TouchGraph Google Plural-Rankings Authorities Single-Rankings Niche-Authorities vs. Multitopic-Authorities 4. November 2007 vertraulich 37

Link different Root- vs. Deeplink (but you can also rootlink a deepkey!) Keyword + Variations „click here“ URL Your name Etc. etc. 4. November 2007 vertraulich 38

Presell Pages / Hosted Content Take the trust of a great domain, which is non-theme related and transfer it to your domain! 4. November 2007 vertraulich 39

Single-Link or Presell ? Same theme? Single Link Even reciprocal linking is alright within the same neighbourhood! Different theme? Presell Page / Hosted Content Different theme but only single link? URL Name Maybe a Banner? 4. November 2007 vertraulich 40

The Good Stuff 301 old Domains Keep your secrets secret! Noindex, follow Block Slurp 4. November 2007 vertraulich 41

BUT 4. November 2007 vertraulich 42

Do you even know where you want to rank? 4. November 2007 vertraulich 43

Research your keywords! Keyword-Tools Google Traffic Estimator Overture Wordtracker (U.S.) Keyword-Datenbank (Germany) What´s your compitor using? KeyCompete / Compete.com Track your rivals. Then eat their lunch. ☺ Start an AdWords-Campaign to benchmark your favourite Keywords! and then… 4. November 2007 vertraulich 44

… Track your Keywords! Which Keyword is working for you / converting! … and then start doing SEO on that keyword! 4. November 2007 vertraulich 45

What will happen in the future? DON`T WORRY ABOUT IT ! Just: … do solid SEO … offer great, compelling content … get organic (looking) Backlinks Just let it look naturally! 4. November 2007 vertraulich 46

Let´s talk about SMO 4. November 2007 vertraulich 47

The Social Media Sphere 4. November 2007 vertraulich 48

Why SMO ? Links Branding Reach … what else are you looking for? 4. November 2007 vertraulich 49

Let´s take a closer look at Digg 4. November 2007 vertraulich 50

What´s working right now Top 10 lists How-To´s Current Events (just be fast and accurate please!) Extreme stuff (biggest, smallest, longest… you get the point…) 4. November 2007 vertraulich 51

Do your homework! … and research! Search for your Keyword on the social media sites, and you´ll see what already worked! 4. November 2007 vertraulich 52

And don´t try to game the system! Understand what the community likes, and try to alter your message accordingly! SMO is not about getting to the frontpage of Digg.com, it´s about the effect that happens after it! 4. November 2007 vertraulich 53

Title´s & Descriptions Simple, Strong & Focused Use Numeric #s 4. November 2007 vertraulich 54

Be social! Interact & Share Comment Networks & Friends 4. November 2007 vertraulich 55

… some more tipps Use images Limit the ads on your site! Offer a summary No duplicates Submit at the right time 4. November 2007 vertraulich 56

A personal experience of the digg effect The Problem: A german site … but it worked … 4. November 2007 vertraulich 57

What happened… Digg Frontpage Hot on Del.icio.us Hotlist Top Stumble on StumbleUpon Huge Medialinks (TheSun.co.uk) 4. November 2007 vertraulich 58

The result Over 300.000 Visitors within a week! Over 5.500 Backlinks (!) And the funniest thing… 4. November 2007 vertraulich 59

Time left? What else can we talk about? Strategies for other Social Communities? Tools & Resources for SEOs / SEMs Controlling & Tracking 4. November 2007 vertraulich 60

… and never forget… 4. November 2007 vertraulich 61

Visit me: CIA.de Mediadonis.net Listen to me: seoFM.com Webmasterradio.FM Call me: 0172 – 92 1 92 92 Mail me: Tandler@CIA.de 4. November 2007 vertraulich 63

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Trends in Search Engine Optimization and Search Engine Marketing

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