Your SlideShare is downloading. ×
Community Practices: From Forums to Social Networks
Community Practices: From Forums to Social Networks
Community Practices: From Forums to Social Networks
Community Practices: From Forums to Social Networks
Community Practices: From Forums to Social Networks
Community Practices: From Forums to Social Networks
Community Practices: From Forums to Social Networks
Community Practices: From Forums to Social Networks
Community Practices: From Forums to Social Networks
Community Practices: From Forums to Social Networks
Community Practices: From Forums to Social Networks
Community Practices: From Forums to Social Networks
Community Practices: From Forums to Social Networks
Community Practices: From Forums to Social Networks
Community Practices: From Forums to Social Networks
Community Practices: From Forums to Social Networks
Community Practices: From Forums to Social Networks
Community Practices: From Forums to Social Networks
Community Practices: From Forums to Social Networks
Community Practices: From Forums to Social Networks
Community Practices: From Forums to Social Networks
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Community Practices: From Forums to Social Networks

5,193

Published on

Speaker: Konstantin Sixt

Speaker: Konstantin Sixt

Published in: Business, Automotive
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
5,193
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
134
Comments
0
Likes
3
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Community Practices:  From Forums to Social Networks Web 2.0 EXPO, Berlin November 6th 2007 Konstantin Sixt
  • 2. What is Sixt ‐ an overview? • market leader on the German, the Austrian and  the Swiss Rent a Car market.  • represented in more than 80 countries with a  fleet of over 120.00 cars.  • one of Europe‘s leading car leasing providers with  over 50.000 cars under its fleetmanagement  programm.  • 2100 employess  1
  • 3. e‐commerce @ Sixt • 30 % of revenue  generated  over the  Web • 5000 transaction a day.  • 3 milion UV/ month  • 12 mio. PI / month  2
  • 4. Web 2.0 @ Sixt  • Sixt has a strong Web 2.0 focus:  Corporate Blogs across the corporation – CEO Blogs  – Corporate intranet replaced by a community with a Enterprise WIKI  – major applications are built with various AJAX technologies – • August 2007: Foundation of Sixt e‐ventures, a spin‐off company that is  focused on the financing and support of Web 2.0  platform and start‐ ups.   • First project launched in September 2007: carmondo.de –an auto‐ community for car enthusiasts and for the gathering of „auto‐ knowledge“ • Second project, a finance community, will launch in January 2008
  • 5. What is carmondo.de? 4
  • 6. What is carmondo.de? Germans are passionate about  The car‐market gets more  cars and have a great  and more complex. knowledge about them Carmondo’s mission is to bring transparency to the market by collecting the knowledge of the community and by offering a massive database of car-related data. 5
  • 7. Key features of carmondo
  • 8. Auto‐Forum  7
  • 9. Photo & Video Community 8
  • 10. A typical user profile  9
  • 11. Carconfigurator (1):  10
  • 12. Carconfigurator (2) 11
  • 13. Car‐comparison 12
  • 14. User‐Management Example: 13
  • 15. Why the hell does a CAR RENTAL  COMPANY launch a community?  14
  • 16. Let me guess what you think: 
  • 17. 16
  • 18. 17
  • 19. ⇒NO! Bad guess !      18
  • 20. SO why does a car rental company launch a community? • as active participators of carmondo,  we also want to learn and gather  knowledge from the community •an efficient way of market research  •carmondo is a great way to  experiment and to better understand  our clients and the way Web 2.0  works.  19
  • 21. Thank you! konstantin.sixt@sixt.de +49 89 74444 5011 20

×