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Community Practices: From Forums to Social Networks
 

Community Practices: From Forums to Social Networks

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Speaker: Konstantin Sixt

Speaker: Konstantin Sixt

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Community Practices: From Forums to Social Networks Community Practices: From Forums to Social Networks Presentation Transcript

  • Community Practices:  From Forums to Social Networks Web 2.0 EXPO, Berlin November 6th 2007 Konstantin Sixt
  • What is Sixt ‐ an overview? • market leader on the German, the Austrian and  the Swiss Rent a Car market.  • represented in more than 80 countries with a  fleet of over 120.00 cars.  • one of Europe‘s leading car leasing providers with  over 50.000 cars under its fleetmanagement  programm.  • 2100 employess  1
  • e‐commerce @ Sixt • 30 % of revenue  generated  over the  Web • 5000 transaction a day.  • 3 milion UV/ month  • 12 mio. PI / month  2
  • Web 2.0 @ Sixt  • Sixt has a strong Web 2.0 focus:  Corporate Blogs across the corporation – CEO Blogs  – Corporate intranet replaced by a community with a Enterprise WIKI  – major applications are built with various AJAX technologies – • August 2007: Foundation of Sixt e‐ventures, a spin‐off company that is  focused on the financing and support of Web 2.0  platform and start‐ ups.   • First project launched in September 2007: carmondo.de –an auto‐ community for car enthusiasts and for the gathering of „auto‐ knowledge“ • Second project, a finance community, will launch in January 2008
  • What is carmondo.de? 4
  • What is carmondo.de? Germans are passionate about  The car‐market gets more  cars and have a great  and more complex. knowledge about them Carmondo’s mission is to bring transparency to the market by collecting the knowledge of the community and by offering a massive database of car-related data. 5
  • Key features of carmondo
  • Auto‐Forum  7
  • Photo & Video Community 8
  • A typical user profile  9
  • Carconfigurator (1):  10
  • Carconfigurator (2) 11
  • Car‐comparison 12
  • User‐Management Example: 13
  • Why the hell does a CAR RENTAL  COMPANY launch a community?  14
  • Let me guess what you think: 
  • 16
  • 17
  • ⇒NO! Bad guess !      18
  • SO why does a car rental company launch a community? • as active participators of carmondo,  we also want to learn and gather  knowledge from the community •an efficient way of market research  •carmondo is a great way to  experiment and to better understand  our clients and the way Web 2.0  works.  19
  • Thank you! konstantin.sixt@sixt.de +49 89 74444 5011 20