Community Practices: From Forums to Social Networks
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Community Practices: From Forums to Social Networks

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Speaker: Christian Clawien

Speaker: Christian Clawien

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Community Practices: From Forums to Social Networks Presentation Transcript

  • 1. Presented for What is important to establish a web2.0 brand and what can established brands learn from this? construktiv GmbH · Haferwende 1 · 28357 Bremen · 0421/27867-0 · Tucholskystr. 45 · 10117 Berlin · 030/200569-0
  • 2. Founding/Background of Mister Wong • Launched: March 2006 • Founder: Kai Tietjen, owner of construktiv GmbH • Target Group: all active internet users • Unique Visitors October 2007: 3.225.118 (Google Analytics) • Mister Wong is the largest and fastest growing social bookmarking portal for the German speaking market and second worldwide after del.icio.us construktiv GmbH · Haferwende 1 · 28357 Bremen · 0421/27867-0 · Tucholskystr. 45 · 10117 Berlin · 030/200569-0
  • 3. Social Bookmarking: Approach & Concept • Save favourites (Bookmarks) from the web and categorise them with keywords (Tags) • Worldwide access to bookmarks, independent of local server • Share bookmarks with other users, discover new websites • New form of searching for relevant content construktiv GmbH · Haferwende 1 · 28357 Bremen · 0421/27867-0 · Tucholskystr. 45 · 10117 Berlin · 030/200569-0
  • 4. 7 keys to building a successful web2.0 site • Close contact to the community and optimum support for your users • Be innovative: Create features that encourage users to return often • Markets are conversations: Offer space and reasons for discussions • Go viral! Unconventional actions create new links to your service • Be present: Attend every event relevant for your portal • Do it because you love it, not because you will sell it to Google! construktiv GmbH · Haferwende 1 · 28357 Bremen · 0421/27867-0 · Tucholskystr. 45 · 10117 Berlin · 030/200569-0
  • 5. How to be a smart web2.0-marketer • Your big brand is not the key to engage people. The reason and the appeal of your idea will fascinate the people • Make your service open: Offer connections to existing web2.0 players • Keep it simple: Your audience is not as geeky as you may think • Be careful: The web2.0 community is not a free resource to spread your messages • A brand community is difficult to create: Single actions that are unique can sometimes get more attention (examples: NIVEA, Bionade) • Don´t forget: Your goal, your tracking and SEO construktiv GmbH · Haferwende 1 · 28357 Bremen · 0421/27867-0 · Tucholskystr. 45 · 10117 Berlin · 030/200569-0
  • 6. construktiv GmbH · Haferwende 1 · 28357 Bremen · 0421/27867-0 · Tucholskystr. 45 · 10117 Berlin · 030/200569-0
  • 7. construktiv GmbH · Haferwende 1 · 28357 Bremen · 0421/27867-0 · Tucholskystr. 45 · 10117 Berlin · 030/200569-0
  • 8. construktiv GmbH · Haferwende 1 · 28357 Bremen · 0421/27867-0 · Tucholskystr. 45 · 10117 Berlin · 030/200569-0
  • 9. construktiv Agency for Online + Print + PR Christian Clawien Haferwende 1 28357 Bremen Telephone: +49-421-27 86 727 Fax: +49-421-20 70 978 cc@construktiv.de www.mister-wong.com www.mister-wong.de construktiv GmbH · Haferwende 1 · 28357 Bremen · 0421/27867-0 · Tucholskystr. 45 · 10117 Berlin · 030/200569-0