Presented for
What is important to establish a web2.0 brand
and what can established brands learn from this?
construktiv GmbH · Haferwende 1 · 28357 Bremen · 0421/27867-0 · Tucholskystr. 45 · 10117 Berlin · 030/200569-0

Founding/Background of Mister Wong
• Launched: March 2006
• Founder: Kai Tietjen, owner of construktiv GmbH
• Target Group: all active internet users
• Unique Visitors October 2007: 3.225.118 (Google Analytics)
• Mister Wong is the largest and fastest growing social bookmarking
portal for the German speaking market and second worldwide after
del.icio.us
construktiv GmbH · Haferwende 1 · 28357 Bremen · 0421/27867-0 · Tucholskystr. 45 · 10117 Berlin · 030/200569-0

Social Bookmarking: Approach & Concept
• Save favourites (Bookmarks) from the web and categorise them with
keywords (Tags)
• Worldwide access to bookmarks, independent of local server
• Share bookmarks with other users, discover new websites
• New form of searching for relevant content
construktiv GmbH · Haferwende 1 · 28357 Bremen · 0421/27867-0 · Tucholskystr. 45 · 10117 Berlin · 030/200569-0

7 keys to building a successful web2.0 site
• Close contact to the community and optimum support for your users
• Be innovative: Create features that encourage users to return often
• Markets are conversations: Offer space and reasons for discussions
• Go viral! Unconventional actions create new links to your service
• Be present: Attend every event relevant for your portal
• Do it because you love it, not because you will sell it to Google!
construktiv GmbH · Haferwende 1 · 28357 Bremen · 0421/27867-0 · Tucholskystr. 45 · 10117 Berlin · 030/200569-0

How to be a smart web2.0-marketer
• Your big brand is not the key to engage people. The reason and the
appeal of your idea will fascinate the people
• Make your service open: Offer connections to existing web2.0 players
• Keep it simple: Your audience is not as geeky as you may think
• Be careful: The web2.0 community is not a free resource to spread
your messages
• A brand community is difficult to create: Single actions that are unique
can sometimes get more attention (examples: NIVEA, Bionade)
• Don´t forget: Your goal, your tracking and SEO
construktiv GmbH · Haferwende 1 · 28357 Bremen · 0421/27867-0 · Tucholskystr. 45 · 10117 Berlin · 030/200569-0

construktiv GmbH · Haferwende 1 · 28357 Bremen · 0421/27867-0 · Tucholskystr. 45 · 10117 Berlin · 030/200569-0

construktiv GmbH · Haferwende 1 · 28357 Bremen · 0421/27867-0 · Tucholskystr. 45 · 10117 Berlin · 030/200569-0

construktiv GmbH · Haferwende 1 · 28357 Bremen · 0421/27867-0 · Tucholskystr. 45 · 10117 Berlin · 030/200569-0

construktiv
Agency for Online + Print + PR
Christian Clawien
Haferwende 1
28357 Bremen
Telephone: +49-421-27 86 727
Fax: +49-421-20 70 978
cc@construktiv.de
www.mister-wong.com
www.mister-wong.de
construktiv GmbH · Haferwende 1 · 28357 Bremen · 0421/27867-0 · Tucholskystr. 45 · 10117 Berlin · 030/200569-0