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AdTonik for Advertisers_Basic
AdTonik for Advertisers_Basic
AdTonik for Advertisers_Basic
AdTonik for Advertisers_Basic
AdTonik for Advertisers_Basic
AdTonik for Advertisers_Basic
AdTonik for Advertisers_Basic
AdTonik for Advertisers_Basic
AdTonik for Advertisers_Basic
AdTonik for Advertisers_Basic
AdTonik for Advertisers_Basic
AdTonik for Advertisers_Basic
AdTonik for Advertisers_Basic
AdTonik for Advertisers_Basic
AdTonik for Advertisers_Basic
AdTonik for Advertisers_Basic
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AdTonik for Advertisers_Basic

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General Overview of AdTonik Capabilities and Cases

General Overview of AdTonik Capabilities and Cases

Published in: Technology
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  • 1. TV Audience Extension Platform Powering TV & Mobile Advertising -Reach TV Viewers on mobile at scale easily to increase TV & Mobile ad effectiveness -Amplify your TV spends to make every $1 you spend feel like $2 -Conquest Competitive Ads to remain top of mind -Learn how your TV buys perform to plan for the future
  • 2. This is why we exist According to : • “Mobile use spikes during commercial breaks” • “50% of mobile users use their device in front of the TV daily” • “This behavior is consistent across all demographics (age, income, gender, ethnicity, education)” AdTonik v. Top Rated TV Shows 2/18/14 MOBILE APP USERS Just like with TV, there’s a prime-time for apps too 50+ MILLION Olympics NBC 18 MILLION NCIS CBS 10 MILLION SHIELD ABC 8 MILLION
  • 3. This is what we do TV to mobile audience extension in the apps consumers already use
  • 4. This is how we do it Set Top Box TV Tuning Data + Mobile X Data = 1. TV Audience probability % Serve = 4. Serve + Measure Events (TV commercial, TV show, Day Part) = 2. Find TV likely viewers Evaluate Buy (TV presence, CTR, FX, Creative, Fill) = 3. Threshold %
  • 5. This is what we have discovered Outperform normal mobile audience buying 3X Lift 4X Lift
  • 6. This is what we are testing Real world tests to confirm industry panel data Mobile ads paired with TV as compared to a stand alone TV ad: - “Purchase Intent increases by 72%” - “Brand recall increases by 69%” - “Ad recall increases by 69%” - “Brand recommendation increases by 169%”
  • 7. This is who we have worked with Three successful campaigns and new partnerships
  • 8. TV to Mobile Advertising Solutions TV Amplify TV Conquest TV Augment TV Re-Target TV Segment
  • 9. Turnkey Deliverables Client TV Audio Client TV Schedule Client Mobile Creative List of competitors Budget
  • 10. See how TV placements effect mobile engagement
  • 11. Measure TV campaign effectiveness
  • 12. Mobile app in use near client TV commercial Amplify TV spending: Reach mobile users as they are likely viewing your TV commercials
  • 13. Mobile app in use near competitive TV commercial Conquest competitive TV Spending: Reach mobile users as they are likely viewing competitive commercials
  • 14. Mobile app in use near relevant TV content Augment TV spending: Reach mobile users as they are likely viewing TV content that you want to associate with
  • 15. Re-Target TV ads to mobile consumers: Reach mobile users at later times who are likely to have been exposed to yours & competitive TV commercials & content
  • 16. Build & reach custom TV audience on mobile: Reach mobile users (at any time) that demonstrate a likelihood to view specific TV programming G4 Adult Swim VH1 Bravo MTV

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