TV Audience Extension Platform
Powering TV & Mobile Advertising

-Reach TV Viewers on mobile at scale easily to increase T...
This is why we exist
According to

:

• “Mobile use spikes during commercial breaks”
• “50% of mobile users use their devi...
This is what we do
TV to mobile audience extension
in the apps consumers already use
This is how we do it
Set Top Box TV Tuning Data
+ Mobile X Data
= 1. TV Audience probability %

Serve
= 4. Serve + Measure...
This is what we have discovered
Outperform normal mobile audience buying

3X Lift

4X Lift
This is what we are testing
Real world tests to confirm industry panel data

Mobile ads paired with TV as compared to a sta...
This is who we have worked with
Three successful campaigns

and new partnerships
TV to Mobile Advertising Solutions

TV Amplify
TV Conquest
TV Augment
TV Re-Target
TV Segment
Turnkey Deliverables
Client TV Audio
Client TV Schedule
Client Mobile Creative
List of competitors
Budget
See how TV placements effect mobile engagement
Measure TV campaign effectiveness
Mobile app in use
near client TV
commercial

Amplify TV
spending:
Reach mobile users
as they are likely
viewing your TV
co...
Mobile app in use
near competitive TV
commercial

Conquest
competitive TV
Spending:
Reach mobile users
as they are likely
...
Mobile app in use
near relevant TV
content

Augment TV
spending:
Reach mobile users
as they are likely
viewing TV content
...
Re-Target TV ads to
mobile consumers:
Reach mobile users
at later times who are
likely to have been
exposed to yours &
com...
Build & reach
custom TV audience
on mobile:
Reach mobile users
(at any time) that
demonstrate a
likelihood to view
specific...
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AdTonik for Advertisers_Basic

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General Overview of AdTonik Capabilities and Cases

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AdTonik for Advertisers_Basic

  1. 1. TV Audience Extension Platform Powering TV & Mobile Advertising -Reach TV Viewers on mobile at scale easily to increase TV & Mobile ad effectiveness -Amplify your TV spends to make every $1 you spend feel like $2 -Conquest Competitive Ads to remain top of mind -Learn how your TV buys perform to plan for the future
  2. 2. This is why we exist According to : • “Mobile use spikes during commercial breaks” • “50% of mobile users use their device in front of the TV daily” • “This behavior is consistent across all demographics (age, income, gender, ethnicity, education)” AdTonik v. Top Rated TV Shows 2/18/14 MOBILE APP USERS Just like with TV, there’s a prime-time for apps too 50+ MILLION Olympics NBC 18 MILLION NCIS CBS 10 MILLION SHIELD ABC 8 MILLION
  3. 3. This is what we do TV to mobile audience extension in the apps consumers already use
  4. 4. This is how we do it Set Top Box TV Tuning Data + Mobile X Data = 1. TV Audience probability % Serve = 4. Serve + Measure Events (TV commercial, TV show, Day Part) = 2. Find TV likely viewers Evaluate Buy (TV presence, CTR, FX, Creative, Fill) = 3. Threshold %
  5. 5. This is what we have discovered Outperform normal mobile audience buying 3X Lift 4X Lift
  6. 6. This is what we are testing Real world tests to confirm industry panel data Mobile ads paired with TV as compared to a stand alone TV ad: - “Purchase Intent increases by 72%” - “Brand recall increases by 69%” - “Ad recall increases by 69%” - “Brand recommendation increases by 169%”
  7. 7. This is who we have worked with Three successful campaigns and new partnerships
  8. 8. TV to Mobile Advertising Solutions TV Amplify TV Conquest TV Augment TV Re-Target TV Segment
  9. 9. Turnkey Deliverables Client TV Audio Client TV Schedule Client Mobile Creative List of competitors Budget
  10. 10. See how TV placements effect mobile engagement
  11. 11. Measure TV campaign effectiveness
  12. 12. Mobile app in use near client TV commercial Amplify TV spending: Reach mobile users as they are likely viewing your TV commercials
  13. 13. Mobile app in use near competitive TV commercial Conquest competitive TV Spending: Reach mobile users as they are likely viewing competitive commercials
  14. 14. Mobile app in use near relevant TV content Augment TV spending: Reach mobile users as they are likely viewing TV content that you want to associate with
  15. 15. Re-Target TV ads to mobile consumers: Reach mobile users at later times who are likely to have been exposed to yours & competitive TV commercials & content
  16. 16. Build & reach custom TV audience on mobile: Reach mobile users (at any time) that demonstrate a likelihood to view specific TV programming G4 Adult Swim VH1 Bravo MTV

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