1
Crowds Sourcing a business / SEO dream?
Philip Rooke
CEO Spreadshirt
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Spreadshirt’s e-commerce platform lets anyone create, sell, and buy ideas
on products consumers love to wear, use, and c...
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1) Idea owners can place ideas on 140 apparel and
accessory base products in a virtual way.
No charges & nothing is prin...
4
Source: Internet World Stats.
(1) Includes: Canada, Mexico and US.
(2) Includes: Western Europe, Central and Eastern Eur...
5
Spreadshirt Own Shops
Database of 9 million designs (<1000 belong to Spreadshirt)
6
9 Million Design = £20m labour
Instant reactions = Makes news the business
10k Shares a day = £1m in exposure
New custom...
7
8
9
10
11
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13
• Crowdsourcing is great
– Thinks every idea you need
– Self generating business
– Huge amount of resource & cost effec...
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Spreadshirt ad tech2013 final share pdf

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Spreadshirt ad tech2013 final share pdf

  1. 1. 1 Crowds Sourcing a business / SEO dream? Philip Rooke CEO Spreadshirt
  2. 2. 2 Spreadshirt’s e-commerce platform lets anyone create, sell, and buy ideas on products consumers love to wear, use, and carry. “Come spread your ideas on clothing & accessories “Find, create and share your interests”
  3. 3. 3 1) Idea owners can place ideas on 140 apparel and accessory base products in a virtual way. No charges & nothing is printed until sold. 2) Articles are sold via multiple points of sales: - Spreadshirt own Shops - White Label Shops - Social Media Shops - Amazon - Tool Integrations 4) Spreadshirt handles the transaction, print, delivery and the Customer Service 5) Spreadshirt pays a profit to the ideas owner 3) Partners own customers or Spreadshirt/Amazon’s customers buy the ideas. No Minimum Order
  4. 4. 4 Source: Internet World Stats. (1) Includes: Canada, Mexico and US. (2) Includes: Western Europe, Central and Eastern Europe. Boston US HQ, Sales & Marketing Greensburg Production & US Operations Las Vegas Production Leipzig Global HQ & Production) Paris Sales Legnica ProductionNorth America(1) Population: 347m Internet Users: 273m Europe(2) Population: 816m Internet Users: 501m • Marketed to 17 countries worldwide • 9 languages & 7 currencies • 3.2 million items sold in 2012 • 36% in North America and 58% in EU • Delivered to 45 countries worldwide Amsterdam Sales The platform enables both local and international ideas to market London Sales Berlin International Sales and Marketing, QA, laFraise 4 identical factories ensure high speed delivery, high quality and scalable service
  5. 5. 5 Spreadshirt Own Shops Database of 9 million designs (<1000 belong to Spreadshirt)
  6. 6. 6 9 Million Design = £20m labour Instant reactions = Makes news the business 10k Shares a day = £1m in exposure New customers = next generation of ideas 300k Tags = £10m in SEO Capability
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  13. 13. 13 • Crowdsourcing is great – Thinks every idea you need – Self generating business – Huge amount of resource & cost effective • But it is not easy – Crowds need to be understood – Crowds do not always behave – Crowds need policing and this can be big cost – Understanding the output of the crowd and turning it a meaningful experience for customers is hard

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