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Dara Nasr, Head of Agency Sales, Twitter
 

Dara Nasr, Head of Agency Sales, Twitter

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Dara Nasr, Head of Agency Sales, Twitter presentation on getting the most out of the platform's real time capabilities made at ad:tech London 2013.

Dara Nasr, Head of Agency Sales, Twitter presentation on getting the most out of the platform's real time capabilities made at ad:tech London 2013.

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    Dara Nasr, Head of Agency Sales, Twitter Dara Nasr, Head of Agency Sales, Twitter Presentation Transcript

    • @TwitterAds | Confidential Generating Real Time Value @DaraNasr September 12, 2013 Monday, September 9, 13
    • @TwitterAdsUK 1. More Relevant 2. A Multiplier The moment is... Monday, September 9, 13
    • Live, Public, Conversational TWITTER IS Monday, September 9, 13
    • Monday, September 9, 13
    • 3.2M TWEETS in 12 HOURS Monday, September 9, 13
    • 3.2M TWEETS in 12 HOURS Monday, September 9, 13
    • Monday, September 9, 13
    • Monday, September 9, 13
    • Monday, September 9, 13
    • Monday, September 9, 13
    • Monday, September 9, 13
    • Monday, September 9, 13
    • Monday, September 9, 13
    • Monday, September 9, 13
    • Twitter is the shortest distance between you and what interests you most Monday, September 9, 13
    • Twitter is the shortest distance between and what interests you most @ Monday, September 9, 13
    • Twitter is the shortest distance between and @ # Monday, September 9, 13
    • 15M UK users Monday, September 9, 13
    • 80% access Twitter via mobile Monday, September 9, 13
    • 1 billion Tweets every 2 days Monday, September 9, 13
    • Billions of moments to engage Monday, September 9, 13
    • How can you plan for the moment? Monday, September 9, 13
    • @TwitterAdsUK Scenario Planning EVERYDAY MOMENTS LIVE MOMENTS CONNECTED MOMENTS Monday, September 9, 13
    • Plan for everyday moments Monday, September 9, 13
    • #hungry WED SATFRITUE THU SUNMON VOLUME OF CONVERSATION Monday, September 9, 13
    • #hungry WED SATFRITUE THU SUNMON VOLUME OF CONVERSATION Monday, September 9, 13
    • “run” VOLUME OF CONVERSATION WED SATFRITUE THU SUNMON Monday, September 9, 13
    • :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& “run” VOLUME OF CONVERSATION WED SATFRITUE THU SUNMON Monday, September 9, 13
    • “shopping” WED SATFRITUE THU SUNMON Monday, September 9, 13
    • “shopping” WED SATFRITUE THU SUNMON Monday, September 9, 13
    • Monday, September 9, 13
    • Big, predictable moments every day Shopping Tesco Monday, September 9, 13
    • @TwitterAdsUK Big, predictable moments every day Monday, September 9, 13
    • @TwitterAdsUK Stripped screw? No problem, just use a rubber band. #lowesfixinsix #howto vine.co/v/bU61aqq2YOp Lowe’s @Lowes Vine @vineapp · Unfollow Add value to everyday moments Monday, September 9, 13
    • @TwitterAdsUK Stripped screw? No problem, just use a rubber band. #lowesfixinsix #howto vine.co/v/bU61aqq2YOp Lowe’s @Lowes Vine @vineapp · Unfollow Add value to everyday moments Monday, September 9, 13
    • @TwitterAdsUK Stripped screw? No problem, just use a rubber band. #lowesfixinsix #howto vine.co/v/bU61aqq2YOp Lowe’s @Lowes Jamison Ernst @JamisonMernst Mind blown. “ @Lowes: Stripped screw? No problem, just use a rubber band. #lowesfixinsix #howto vine.co/v/bU61aqq2YOp Vine @vineapp · Unfollow Add value to everyday moments Monday, September 9, 13
    • @TwitterAdsUK Monday, September 9, 13
    • #hungry Moments matter Non-engaged user Engaged user Purchase IntentBrand Favorability +30% +53% Source: Nielsen Brand Effect for Twitter, March 2013 Monday, September 9, 13
    • Plan for live moments Monday, September 9, 13
    • @TwitterAds | Confidential 34 Twelve months. One moment. All different - #allforthis #UCLFinale pic.twitter.com/4CGZeJC9CC adidasfootball @adidasfootball Key live moments can be planned for Monday, September 9, 13
    • Twitter, Inc. | Confidential 0M 1M 2M 3M 06:00 12:00 18:00 24:00 35 And engaged at scale 6MTWEETS Monday, September 9, 13
    • @TwitterAdsUK@TwitterAdsUK Monday, September 9, 13
    • @TwitterAdsUK@TwitterAdsUK Monday, September 9, 13
    • @TwitterAdsUK@TwitterAdsUK Monday, September 9, 13
    • @TwitterAdsUK@TwitterAdsUK Monday, September 9, 13
    • @TwitterAdsUK Monday, September 9, 13
    • @TwitterAdsUK Monday, September 9, 13
    • @TwitterAds | Confidential 42 NBA @NBA How did that go in?!? Pondexter with crazy shot and foul! #NBARapidReplay #LiveMas - on.nba.com/Z7HypG  Promoted by NBA Tweets Twitter amplifies live moments Monday, September 9, 13
    • @TwitterAds | Confidential 42 NBA @NBA How did that go in?!? Pondexter with crazy shot and foul! #NBARapidReplay #LiveMas - on.nba.com/Z7HypG  Promoted by NBA Tweets Twitter amplifies live moments Monday, September 9, 13
    • #hungry Twitter connects and strengthens sponsorships association Source: Nielsen Brand Effect for Twitter, March 2013 Message association Not exposed to Promoted Tweet Exposed to Promoted Tweet +22% Monday, September 9, 13
    • Plan connected moments Monday, September 9, 13
    • #hungry Monday, September 9, 13
    • Monday, September 9, 13
    • Monday, September 9, 13
    • Monday, September 9, 13
    • Monday, September 9, 13
    • Monday, September 9, 13
    • Monday, September 9, 13
    • Monday, September 9, 13
    • Monday, September 9, 13
    • 15.4M impressions 3.2M uniques (US only) Monday, September 9, 13
    • Live Reach 15.4M impressions 3.2M uniques (US only) Monday, September 9, 13
    • @TwitterAdsUK Hashtag integration It seems while I’ve been away a pony has been moonwalking youtu.be/Ekro5T9Iaio #DancePonyDance Clare Balding @clarebalding @TwitterAdsUK Monday, September 9, 13
    • @TwitterAdsUK Campaign coverage: 200k Tweets with OTS of 23m UNIQUE REACH (USERS) DATE 0 6250000 12500000 18750000 25000000 1/3 2/3 3/3 4/3 5/3 6/3 7/3 8/3 9/3 10/3 11/3 12/3 13/3 14/3 15/3 16/3 17/3 25M 12.5M source: Datasift, Colourtext 2013 Monday, September 9, 13
    • @TwitterAdsUK Engaging big, cultural moments Monday, September 9, 13
    • @TwitterAdsUK Monday, September 9, 13
    • #hungryTwo screen engagement Monday, September 9, 13
    • #hungry Monday, September 9, 13
    • #hungry Monday, September 9, 13
    • @TwitterAdsUK Monday, September 9, 13
    • Twitter, Inc. | Confidential TV is more effective with Twitter increase in purchase intent vs. TV alone +58% increase in message association vs. TV alone +95% Monday, September 9, 13
    • Twitter, Inc. | Confidential Monday, September 9, 13
    • Twitter, Inc. | Confidential Monday, September 9, 13
    • Monday, September 9, 13
    • Monday, September 9, 13
    • @TwitterAds | Confidential 63 Samsung Mobile US @SamsugMobileUS Coming to you first: unlock JAY Z’s new album #MagnaCarta 72 hours early, only on your Samsung Galaxy. See how: smsng.us/ 1ai7eEx 8,067 RETWEETS 3,898 FOLLOWING Monday, September 9, 13
    • Monday, September 9, 13
    • If 1 Million records gets SOLD and billboard doesn't report it, did it happen? Ha. #newrules 77 characters Monday, September 9, 13
    • Monday, September 9, 13
    • Monday, September 9, 13
    • @TwitterAds | Confidential moments#Everyday Monday, September 9, 13
    • @TwitterAds | Confidential moments#Live Monday, September 9, 13
    • @TwitterAds | Confidential moments#Connected Monday, September 9, 13
    • @TwitterAds | Confidential Plan for the moment Monday, September 9, 13
    • @TwitterAds | Confidential #ThankYou @DaraNasr September 12, 2013 Monday, September 9, 13