Andrew Girdwood, Media Innovations Director, digitasLBi - search, content and social strategy
Upcoming SlideShare
Loading in...5
×
 

Andrew Girdwood, Media Innovations Director, digitasLBi - search, content and social strategy

on

  • 441 views

Andrew Girdwood, Media Innovations Director, digitasLBi ad:tech London 2013 presentation on consolidating search, social and content marketing strategies

Andrew Girdwood, Media Innovations Director, digitasLBi ad:tech London 2013 presentation on consolidating search, social and content marketing strategies

Statistics

Views

Total Views
441
Views on SlideShare
441
Embed Views
0

Actions

Likes
1
Downloads
10
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Winnie-the-Pooh and chums at the Donnell Library Center – A. A. Milne.
  • From creation we get mashups – from Winnie the Pooh to Wookie the Chew.

Andrew Girdwood, Media Innovations Director, digitasLBi - search, content and social strategy Andrew Girdwood, Media Innovations Director, digitasLBi - search, content and social strategy Presentation Transcript

  • SEAR C H , C ON TEN T AN D SOC IAL STR ATEGY 1 2 T H S E P T E M B E R 2 0 1 3 Andrew Girdwood Media Innovations Director Andrew.Girdwood@LBi.com +44 131 555 4848 @AndrewGirdwood
  • We are publishers
  • Wookie The Chew www.jameschance.com
  • Paul and Tracey sitting in a tree, K-I-S-S-I-N-G First comes love, then comes marriage, then comes baby in a rotten cabbage!
  • Why does it matter?
  • Outreach
  • Engaging content
  • Holy Grail?
  • #1 Audiences #2 Newsroom #3 Mutual KPIs #4 Frameworks
  • Audiences
  • Newsroom
  • Mutual KPIs
  • Frameworks
  • Paid Search
  • Community Response
  • Social ads
  • Content first
  • In a publishing world; think like a publisher.
  • Thank you! Media Innovations Director, DigitasLBi E: Andrew.Girdwood@LBi.com S: AndrewGirdwood @ Twitter, Google+, Pinterest, AdN, et al…
  • Flickr credits http://www.flickr.com/photos/wallyg/2259021991/ http://www.flickr.com/photos/23222872@N00/434323908/ http://www.flickr.com/photos/54238124@N00/2278072114/ http://www.deviantart.com/art/Holy-Grail-Santo-Grial-333133688 http://www.flickr.com/photos/23597967@N00/3084783985/ http://www.flickr.com/photos/77422674@N00/693945631/ http://www.flickr.com/photos/65567316@N00/5392544132/ http://www.flickr.com/photos/62133405@N05/6176869823/ http://www.flickr.com/photos/13066221@N03/2230095723/ http://www.flickr.com/photos/73919614@N00/3638360458/