adtech SF12 The new marketing mix by Kristin Carroll
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adtech SF12 The new marketing mix by Kristin Carroll

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adtech SF12 The new marketing mix by Kristin Carroll adtech SF12 The new marketing mix by Kristin Carroll Presentation Transcript

  • SONY Walkman’sEngagement JourneyKristin CarrollVice President, Media+Marketingkristin.carroll@activenetwork.com@activekristin
  • What do you do in a category this HOT?
  • Walkman. Waterproof. Cordless.
  • Beyond “traditional” to online engagement
  • In today’s world, is online engagement enough?
  • Real, authentic “in-person” engagement = Magic
  • Magic = Real, authentic recommendations • Bullet point – Sub Bullet164 Product Reviews on various retail sites including
  • Be laser-focused on heightened engagement
  • Be laser-focused on heightened engagement
  • Be laser-focused on heightened engagement
  • Thank You!Kristin CarrollVice President, Media+Marketingkristin.carroll@activenetwork.com@activekristin