adtech SF12 The new marketing mix by Kristin Carroll

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adtech SF12 The new marketing mix by Kristin Carroll

  1. 1. SONY Walkman’sEngagement JourneyKristin CarrollVice President, Media+Marketingkristin.carroll@activenetwork.com@activekristin
  2. 2. What do you do in a category this HOT?
  3. 3. Walkman. Waterproof. Cordless.
  4. 4. Beyond “traditional” to online engagement
  5. 5. In today’s world, is online engagement enough?
  6. 6. Real, authentic “in-person” engagement = Magic
  7. 7. Magic = Real, authentic recommendations • Bullet point – Sub Bullet164 Product Reviews on various retail sites including
  8. 8. Be laser-focused on heightened engagement
  9. 9. Be laser-focused on heightened engagement
  10. 10. Be laser-focused on heightened engagement
  11. 11. Thank You!Kristin CarrollVice President, Media+Marketingkristin.carroll@activenetwork.com@activekristin

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