Your SlideShare is downloading. ×
0
adtech SF12 The new marketing mix by Kristin Carroll
adtech SF12 The new marketing mix by Kristin Carroll
adtech SF12 The new marketing mix by Kristin Carroll
adtech SF12 The new marketing mix by Kristin Carroll
adtech SF12 The new marketing mix by Kristin Carroll
adtech SF12 The new marketing mix by Kristin Carroll
adtech SF12 The new marketing mix by Kristin Carroll
adtech SF12 The new marketing mix by Kristin Carroll
adtech SF12 The new marketing mix by Kristin Carroll
adtech SF12 The new marketing mix by Kristin Carroll
adtech SF12 The new marketing mix by Kristin Carroll
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

adtech SF12 The new marketing mix by Kristin Carroll

255

Published on

Published in: Business, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
255
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. SONY Walkman’sEngagement JourneyKristin CarrollVice President, Media+Marketingkristin.carroll@activenetwork.com@activekristin
  • 2. What do you do in a category this HOT?
  • 3. Walkman. Waterproof. Cordless.
  • 4. Beyond “traditional” to online engagement
  • 5. In today’s world, is online engagement enough?
  • 6. Real, authentic “in-person” engagement = Magic
  • 7. Magic = Real, authentic recommendations • Bullet point – Sub Bullet164 Product Reviews on various retail sites including
  • 8. Be laser-focused on heightened engagement
  • 9. Be laser-focused on heightened engagement
  • 10. Be laser-focused on heightened engagement
  • 11. Thank You!Kristin CarrollVice President, Media+Marketingkristin.carroll@activenetwork.com@activekristin

×