Who is Compass Labs? The Science Behind Intelligent Social AdvertisingWe mine publicsocial dataExtract targetingintelligence byapplying predictivealgorithms and NLPReaching theprecise audienceyou need
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LowYo – Situation AnalysisGoal: Associate LowYo Yogurt with healthy eating. Increase fan/follower base,brand engagement and improve LowYo brand sentiment.Social Position: LowYo Yogurt AverageFans 80,000 ~350,000Followers 8,000 ~12,000Positive Brand Sentiment 35% 43%Audience Engagement Index 80 110Client Objectives: $500k social ad campaign » Reach women 18 to 45, HH income >$65k, who are active, interested in healthy eating, exercise frequently, and are diet conscious » Double fan base and close competitive gap » Increase favorable brand sentiment by 20% » Hit Audience Engagement index of 100 » Deliver 125,000 free sample coupon offers
CLIQ: Media Planning ApproachHow should wetarget? How do we reach them? Behavioral Audience Clusters What creative should we employ?
Proposal: $500K Plan & Deliverables Brand Building: $200k •Like Ads Compass Labs Deliverable: •Page Like Featured Stories 200,000 Facebook Fans •Page Posts to Non Fans & Fans • (+250%, $1 CPF) Recipe VideoFacebook • Brand Stories 20,000 Twitter followers • Event stories $400K (+150%, $2.50/follower) Coupon Offers: $200k 40% Lift in Engagement •Page Posts to Fans (index at 112) • Free Sample Coupon •Standard FB Ads to Coupon Landing 26% Increase in Brand Page Affinity 40% Cost 230,000 Sample Offer Coupons Delivered (+84%) Savings! Twitter Followers / Coupons $100k Provide rich, actionable Twitter •Promoted Accounts and Tweets - $50k $100K audience insights •Sample Coupon Offer - $50k Note: Targeting and creative recommendations provided separately. 6
Success StoryDelivering Superior Results with Engaged AudienceClusters Leading Allergy Medication