adtech SF 2012 Startup spotlight new video platforms encoding
capabilities presentation v1
Encoding.com enables video to work on all devices and browsers. Encoding Issues Today Upfront Investment + Pay as you go Rapid Growth in Demand + Instant & Infinite Scalability Management & Maintenance + We Manage & Maintain Complex Technologies + Support all Popular Formats Rigid Legacy Workflows + Flexible API
Hypothetical: Monster Energy DrinkObjective: Increase brand awareness & brand affinity in 18-25 segment via anengaging video community using $500k budget.Solution: ✓Own your brand! ✓Universal URL ✓Massive scale ✓Engage & interact
Agency / Client: Creative Asylum / Fox, Ryan Murphy, NAfME Project: GLEE “Give a Note” campaign•1.7 million votes•262k Facebook likes•33M Facebookimpressions!