adtech SF 2012 Startup spotlight data and targeting mix_rank

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  • 1. Startup Spotlight: Data & Targeting Ilya Lichtenstein, Cofounder www.MixRank.com ilya@mixrank.comThursday, March 29, 12
  • 2. What is MixRank? • Competitive intelligence and media planning tool • Leverages the power of BIG DATA for media buying • Algorithmically identifies the most successful creative and targeting in any marketThursday, March 29, 12
  • 3. How MixRank Helps Brands • Identify competitors’ most effective creatives and split test winners in real time. • Find relevant placements and audiences that are most receptive to your message. • Eliminate waste and poorly targeted impressions • Scale campaigns FAST and get resultsThursday, March 29, 12
  • 4. Sample Automotive CampaignThursday, March 29, 12
  • 5. Sample Automotive CampaignThursday, March 29, 12
  • 6. Sample Automotive CampaignThursday, March 29, 12
  • 7. Sample Automotive CampaignThursday, March 29, 12
  • 8. Sample Automotive CampaignThursday, March 29, 12
  • 9. Sample Automotive CampaignThursday, March 29, 12
  • 10. Sample Automotive CampaignThursday, March 29, 12
  • 11. Clients Over 6,000 Advertisers and Ad Networks are Using MixRankThursday, March 29, 12
  • 12. MixRank Results Education Advertiser • 24% Decrease in eCPC • 37% Decrease in CPA • Same traffic volume converting better at a lower costThursday, March 29, 12
  • 13. MixRank Results Insurance Advertiser • 220% Increase in Traffic • 33% Increase in CTR • Continued campaign growthThursday, March 29, 12
  • 14. The FUTURE of Display • Metrics, not just branding • Predictive modeling on historical ad data • A new targeting and optimization layer • The agency will be automated.Thursday, March 29, 12
  • 15. Contact Us Web: http://www.mixrank.com Email: ilya@mixrank.com Twitter: @MixRank Visit us at the Innovation Alley!Thursday, March 29, 12