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Startup Spotlight:      Data & Targeting                         Ilya Lichtenstein, Cofounder                         www....
What is MixRank?      • Competitive intelligence and media        planning tool      • Leverages the power of BIG DATA for...
How MixRank Helps Brands            • Identify competitors’ most effective creatives              and split test winners i...
Sample Automotive CampaignThursday, March 29, 12
Sample Automotive CampaignThursday, March 29, 12
Sample Automotive CampaignThursday, March 29, 12
Sample Automotive CampaignThursday, March 29, 12
Sample Automotive CampaignThursday, March 29, 12
Sample Automotive CampaignThursday, March 29, 12
Sample Automotive CampaignThursday, March 29, 12
Clients     Over 6,000 Advertisers and Ad Networks     are Using MixRankThursday, March 29, 12
MixRank Results         Education Advertiser     • 24% Decrease in eCPC     • 37% Decrease in CPA     • Same traffic volum...
MixRank Results         Insurance Advertiser     • 220% Increase in Traffic     • 33% Increase in CTR     • Continued camp...
The FUTURE of Display     •   Metrics, not just branding     •   Predictive modeling on historical ad data     •   A new t...
Contact Us                         Web: http://www.mixrank.com                         Email: ilya@mixrank.com            ...
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adtech SF 2012 Startup spotlight data and targeting mix_rank

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Transcript of "adtech SF 2012 Startup spotlight data and targeting mix_rank"

  1. 1. Startup Spotlight: Data & Targeting Ilya Lichtenstein, Cofounder www.MixRank.com ilya@mixrank.comThursday, March 29, 12
  2. 2. What is MixRank? • Competitive intelligence and media planning tool • Leverages the power of BIG DATA for media buying • Algorithmically identifies the most successful creative and targeting in any marketThursday, March 29, 12
  3. 3. How MixRank Helps Brands • Identify competitors’ most effective creatives and split test winners in real time. • Find relevant placements and audiences that are most receptive to your message. • Eliminate waste and poorly targeted impressions • Scale campaigns FAST and get resultsThursday, March 29, 12
  4. 4. Sample Automotive CampaignThursday, March 29, 12
  5. 5. Sample Automotive CampaignThursday, March 29, 12
  6. 6. Sample Automotive CampaignThursday, March 29, 12
  7. 7. Sample Automotive CampaignThursday, March 29, 12
  8. 8. Sample Automotive CampaignThursday, March 29, 12
  9. 9. Sample Automotive CampaignThursday, March 29, 12
  10. 10. Sample Automotive CampaignThursday, March 29, 12
  11. 11. Clients Over 6,000 Advertisers and Ad Networks are Using MixRankThursday, March 29, 12
  12. 12. MixRank Results Education Advertiser • 24% Decrease in eCPC • 37% Decrease in CPA • Same traffic volume converting better at a lower costThursday, March 29, 12
  13. 13. MixRank Results Insurance Advertiser • 220% Increase in Traffic • 33% Increase in CTR • Continued campaign growthThursday, March 29, 12
  14. 14. The FUTURE of Display • Metrics, not just branding • Predictive modeling on historical ad data • A new targeting and optimization layer • The agency will be automated.Thursday, March 29, 12
  15. 15. Contact Us Web: http://www.mixrank.com Email: ilya@mixrank.com Twitter: @MixRank Visit us at the Innovation Alley!Thursday, March 29, 12
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