adtech SF 2012: Measuring Digital ROI by Rachelle Considine
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  • 1. Measuring DigitalROIRachelle ConsidineChief Operating OfficerFuture US
  • 2. Evolving Digital Landscape
  • 3. Pressure to Perform
  • 4. Pressure to Perform
  • 5. Pressure to Perform
  • 6. Surviving the Changes
  • 7. Surviving the Changes
  • 8. Future’s Solutionü  Always answer the ‘SO WHAT’ ü  PROVE THE POWER of the media campaign
  • 9. Future’s Solution
  • 10. Future’s Solution
  • 11. Case Study: Skyrim Food Truck
  • 12. Case Study: Skyrim Food Truck
  • 13. Case Study: Skyrim Food Truck
  • 14. Case Study: Skyrim Food Truck
  • 15. Case Study: Skyrim Food Truck
  • 16. Case Study: Skyrim Food Truck
  • 17. Case Study: Skyrim Food Truck
  • 18. Case Study: Skyrim Food Truck
  • 19. Case Study: Skyrim Food Truck
  • 20. Case Study: Skyrim Food Truck
  • 21. Case Study: Skyrim Food Truck
  • 22. Case Study: Skyrim Food Truck 92% favorable mentions
  • 23. Case Study: Skyrim Food Truck20.8total impressions million 6.4 impressions social media million