Your SlideShare is downloading. ×
0
Kym niblock - A Global Strategy For BBC.com
Kym niblock - A Global Strategy For BBC.com
Kym niblock - A Global Strategy For BBC.com
Kym niblock - A Global Strategy For BBC.com
Kym niblock - A Global Strategy For BBC.com
Kym niblock - A Global Strategy For BBC.com
Kym niblock - A Global Strategy For BBC.com
Kym niblock - A Global Strategy For BBC.com
Kym niblock - A Global Strategy For BBC.com
Kym niblock - A Global Strategy For BBC.com
Kym niblock - A Global Strategy For BBC.com
Kym niblock - A Global Strategy For BBC.com
Kym niblock - A Global Strategy For BBC.com
Kym niblock - A Global Strategy For BBC.com
Kym niblock - A Global Strategy For BBC.com
Kym niblock - A Global Strategy For BBC.com
Kym niblock - A Global Strategy For BBC.com
Kym niblock - A Global Strategy For BBC.com
Kym niblock - A Global Strategy For BBC.com
Kym niblock - A Global Strategy For BBC.com
Kym niblock - A Global Strategy For BBC.com
Kym niblock - A Global Strategy For BBC.com
Kym niblock - A Global Strategy For BBC.com
Kym niblock - A Global Strategy For BBC.com
Kym niblock - A Global Strategy For BBC.com
Kym niblock - A Global Strategy For BBC.com
Kym niblock - A Global Strategy For BBC.com
Kym niblock - A Global Strategy For BBC.com
Kym niblock - A Global Strategy For BBC.com
Kym niblock - A Global Strategy For BBC.com
Kym niblock - A Global Strategy For BBC.com
Kym niblock - A Global Strategy For BBC.com
Kym niblock - A Global Strategy For BBC.com
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Kym niblock - A Global Strategy For BBC.com

1,144

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,144
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
24
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Good Morning,Going to take you through the BBC.com storyHow we have taken one of the worlds largest broadcast news websites to global audiences
  • Transcript

    • 1. A Global Strategy for BBC.com Kym NiblockManaging Director BBC.com
    • 2. BBC Worldwide – this is what we do
      Magazines
      Sales &Distribution
      Home
      Entertainment
      GlobalBrands
      Channels
      Digital Media
      Content &Production
    • 3. Run film
    • 4. This is what we do
      Sales & Distribution
      • Europe’s No. 1 exporter
      • 5. Most popular distributor
      • 6. BBC Showcase - 500 buyers
      • 7. Supplier to all FTA and subscription networks in ANZ
    • This is what we do
      Magazines
      • Third largest publisher
      • 8. 1 in 4 UK adults reads a BBC title
      • 9. 49 licensed editions in 55 territories
      • 10. Australian JV in place with ACP
    • This is what we do
      Home Entertainment
      • UK’s leading audiobook and DVD publisher
      • 11. 5m+ copies of Planet Earth DVD
    • This is what we do
      Channels
      • 38 Channels reaching 285m homes
      • 12. In over 100 countries worldwide
      • 13. 5 Channels in Australia
    • This is what we do
      Content & Production
      • Dancing with the Stars in 40 countries
      • 14. Top Gear Australia on SBS
      • 15. Acquired content from over 210 Indies
    • This is what we do
      Global Brands
    • This is what we do
      Digital Media
      • BBC.com
      • 18. YouTube / MySpace
      • 19. iTunes / Sony PSP
      • 20. Mobile
      • 21. Passion sites - including topgear.com/au
    • BBC Worldwide – this is what we do
      Magazines
      Sales &Distribution
      Home
      Entertainment
      GlobalBrands
      Channels
      Digital Media
      Content &Production
    • 22. BBC Worldwide – this is what we do
      Magazines
      Sales &Distribution
      Home
      Entertainment
      GlobalBrands
      Channels
      Digital Media
      Content &Production
    • 23. What is BBC.com?
      BBC.co.uk
      BBC.com
    • 24. BBC.com
    • 25. Aus1.2m
      BBC.com reach
      EMEA(ex-UK)
      8m
      AMERICAS
      10m
      APAC
      8m
    • 26. 1.
      6.
      Worldly Wise
      MildMainstreamers
      2.
      5.
      OpenOptimists
      FamilyFocussed
      3.
      CuriousConnecteds
      4.
      CulturedContenteds
      BBC.com Audience
      Source: The futures company
    • 27. 1.
      Worldly Wise
      6.
      MildMainstreamers
      2.
      5.
      OpenOptimists
      FamilyFocussed
      3.
      4.
      CuriousConnecteds
      CulturedContenteds
      BBC.com Audience
      Source: The futures company
    • 28. 100
      7
      10
      11
      10
      13
      19
      90
      15
      13
      37
      Mild Mainstreamers
      20
      13
      21
      80
      3
      55
      17
      11
      70
      Family Focussed
      25
      16
      27
      60
      16
      Cultured Contenteds
      29
      25
      50
      17
      49
      21
      16
      Curious Connecteds
      40
      16
      22
      3
      15
      15
      10
      30
      6
      5
      15
      Open Optimists
      6
      7
      20
      14
      17
      23
      23
      20
      Worldly Wise
      17
      18
      16
      10
      6
      8
      4
      0
      US
      India
      France
      Germany
      Hong Kong
      Ghana
      Australia
      Total
      BBC.com Audience
      Source: The futures company
    • 29. 100
      7
      10
      11
      10
      13
      19
      90
      15
      13
      37
      Mild Mainstreamers
      20
      13
      21
      80
      3
      55
      17
      11
      70
      Family Focussed
      25
      16
      27
      60
      16
      Cultured Contenteds
      29
      25
      50
      17
      49
      21
      16
      Curious Connecteds
      40
      16
      22
      3
      15
      15
      10
      30
      6
      5
      15
      Open Optimists
      6
      7
      20
      14
      17
      23
      23
      20
      Worldly Wise
      17
      18
      16
      10
      6
      8
      4
      0
      US
      India
      France
      Germany
      Hong Kong
      Ghana
      Australia
      Total
      BBC.com Audience
      Source: The futures company
    • 30. 1. Worldly Wise
      Older, successful and wealthy.
      Liberal, engaged, opinion formers, they are competitive intellectuals who are into news, current affairs & politics
    • 31. 2. Curious Connecteds
      Young, tech savvy and ambitious, they are interested in travel and what’s going on in the world
    • 32. 4. Cultured Contenteds
      Materially satisfied individuals who are interested in science & technology, environmental issues
    • 33. Revenue Strategy
      Ads
    • 34. Your BBC.com Team
    • 35. New - Revenue
    • 36. New - Localization / Personalization
    • 37. New Content
    • 38. US
      National?
      India
      National?
      Europe
      Regional?
      Localisation
      Personalisation
      Personalisation
      Engagement
      Localisation
      Aspirations – Global Editions
      Consumers
      Geo-IP filtering
      International template
      Content
    • 39. BBC Worldwide – this is what we do
      Magazines
      Sales &Distribution
      Home
      Entertainment
      GlobalBrands
      Channels
      Digital Media
      Content &Production
    • 40. BBC
      News
      BBC
      Worldwide
      Ecommerce
      Display Advertising
      Aspirations – New Content
      Third Parties
      Revenue Opportunities
    • 41. Germany
      Australia
      Aspirations – New Content / Global Editions
    • 42. Aspirations – Video On Demand
    • 43. iPlayer on Virgin Media
      iPlayer website v2
      iPlayer on iPhone
      iPlayer on Nokia N96
      iPlayer on Wii / PS3
      Aspirations – Video On Demand
    • 44. Q&As

    ×