Kym niblock - A Global Strategy For BBC.com

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  • Good Morning,Going to take you through the BBC.com storyHow we have taken one of the worlds largest broadcast news websites to global audiences
  • Kym niblock - A Global Strategy For BBC.com

    1. 1. A Global Strategy for BBC.com Kym NiblockManaging Director BBC.com<br />
    2. 2. BBC Worldwide – this is what we do<br />Magazines<br />Sales &Distribution<br />Home<br />Entertainment<br />GlobalBrands<br />Channels<br />Digital Media<br />Content &Production<br />
    3. 3. Run film<br />
    4. 4. This is what we do<br />Sales & Distribution<br /><ul><li>Europe’s No. 1 exporter
    5. 5. Most popular distributor
    6. 6. BBC Showcase - 500 buyers
    7. 7. Supplier to all FTA and subscription networks in ANZ</li></li></ul><li>This is what we do<br />Magazines<br /><ul><li>Third largest publisher
    8. 8. 1 in 4 UK adults reads a BBC title
    9. 9. 49 licensed editions in 55 territories
    10. 10. Australian JV in place with ACP</li></li></ul><li>This is what we do<br />Home Entertainment<br /><ul><li>UK’s leading audiobook and DVD publisher
    11. 11. 5m+ copies of Planet Earth DVD</li></li></ul><li>This is what we do<br />Channels<br /><ul><li>38 Channels reaching 285m homes
    12. 12. In over 100 countries worldwide
    13. 13. 5 Channels in Australia</li></li></ul><li>This is what we do<br />Content & Production<br /><ul><li>Dancing with the Stars in 40 countries
    14. 14. Top Gear Australia on SBS
    15. 15. Acquired content from over 210 Indies</li></li></ul><li>This is what we do<br />Global Brands<br /><ul><li>Lonely Planet
    16. 16. Doctor Who
    17. 17. Top Gear</li></li></ul><li>This is what we do<br />Digital Media<br /><ul><li>BBC.com
    18. 18. YouTube / MySpace
    19. 19. iTunes / Sony PSP
    20. 20. Mobile
    21. 21. Passion sites - including topgear.com/au</li></li></ul><li>BBC Worldwide – this is what we do<br />Magazines<br />Sales &Distribution<br />Home<br />Entertainment<br />GlobalBrands<br />Channels<br />Digital Media<br />Content &Production<br />
    22. 22. BBC Worldwide – this is what we do<br />Magazines<br />Sales &Distribution<br />Home<br />Entertainment<br />GlobalBrands<br />Channels<br />Digital Media<br />Content &Production<br />
    23. 23. What is BBC.com? <br />BBC.co.uk<br />BBC.com<br />
    24. 24. BBC.com<br />
    25. 25. Aus1.2m<br />BBC.com reach<br />EMEA(ex-UK)<br />8m<br />AMERICAS<br />10m<br />APAC<br />8m<br />
    26. 26. 1.<br />6.<br />Worldly Wise<br />MildMainstreamers <br />2.<br />5.<br />OpenOptimists<br />FamilyFocussed<br />3.<br />CuriousConnecteds<br />4.<br /> CulturedContenteds<br />BBC.com Audience<br />Source: The futures company<br />
    27. 27. 1.<br />Worldly Wise<br />6.<br />MildMainstreamers <br />2.<br />5.<br />OpenOptimists<br />FamilyFocussed<br />3. <br />4.<br />CuriousConnecteds<br /> CulturedContenteds<br />BBC.com Audience<br />Source: The futures company<br />
    28. 28. 100<br />7<br />10<br />11<br />10<br />13<br />19<br />90<br />15<br />13<br />37<br />Mild Mainstreamers<br />20<br />13<br />21<br />80<br />3<br />55<br />17<br />11<br />70<br />Family Focussed<br />25<br />16<br />27<br />60<br />16<br />Cultured Contenteds<br />29<br />25<br />50<br />17<br />49<br />21<br />16<br />Curious Connecteds<br />40<br />16<br />22<br />3<br />15<br />15<br />10<br />30<br />6<br />5<br />15<br />Open Optimists<br />6<br />7<br />20<br />14<br />17<br />23<br />23<br />20<br />Worldly Wise<br />17<br />18<br />16<br />10<br />6<br />8<br />4<br />0<br />US<br />India<br />France<br />Germany<br />Hong Kong<br />Ghana<br />Australia<br />Total<br />BBC.com Audience<br />Source: The futures company<br />
    29. 29. 100<br />7<br />10<br />11<br />10<br />13<br />19<br />90<br />15<br />13<br />37<br />Mild Mainstreamers<br />20<br />13<br />21<br />80<br />3<br />55<br />17<br />11<br />70<br />Family Focussed<br />25<br />16<br />27<br />60<br />16<br />Cultured Contenteds<br />29<br />25<br />50<br />17<br />49<br />21<br />16<br />Curious Connecteds<br />40<br />16<br />22<br />3<br />15<br />15<br />10<br />30<br />6<br />5<br />15<br />Open Optimists<br />6<br />7<br />20<br />14<br />17<br />23<br />23<br />20<br />Worldly Wise<br />17<br />18<br />16<br />10<br />6<br />8<br />4<br />0<br />US<br />India<br />France<br />Germany<br />Hong Kong<br />Ghana<br />Australia<br />Total<br />BBC.com Audience<br />Source: The futures company<br />
    30. 30. 1. Worldly Wise<br />Older, successful and wealthy. <br />Liberal, engaged, opinion formers, they are competitive intellectuals who are into news, current affairs & politics<br />
    31. 31. 2. Curious Connecteds <br />Young, tech savvy and ambitious, they are interested in travel and what’s going on in the world<br />
    32. 32. 4. Cultured Contenteds<br />Materially satisfied individuals who are interested in science & technology, environmental issues<br />
    33. 33. Revenue Strategy <br />Ads<br />
    34. 34. Your BBC.com Team<br />
    35. 35. New - Revenue<br />
    36. 36. New - Localization / Personalization<br />
    37. 37. New Content<br />
    38. 38. US<br />National?<br />India<br />National?<br />Europe<br />Regional?<br />Localisation<br />Personalisation<br />Personalisation<br />Engagement<br />Localisation<br />Aspirations – Global Editions<br />Consumers<br />Geo-IP filtering<br />International template<br />Content<br />
    39. 39. BBC Worldwide – this is what we do<br />Magazines<br />Sales &Distribution<br />Home<br />Entertainment<br />GlobalBrands<br />Channels<br />Digital Media<br />Content &Production<br />
    40. 40. BBC <br />News<br />BBC<br />Worldwide<br />Ecommerce<br />Display Advertising<br />Aspirations – New Content<br />Third Parties<br />Revenue Opportunities<br />
    41. 41. Germany<br />Australia<br />Aspirations – New Content / Global Editions<br />
    42. 42. Aspirations – Video On Demand<br />
    43. 43. iPlayer on Virgin Media<br />iPlayer website v2<br />iPlayer on iPhone<br />iPlayer on Nokia N96<br />iPlayer on Wii / PS3<br />Aspirations – Video On Demand<br />
    44. 44. Q&As<br />

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