Jodee Rich: An Integrated Social Media Strategy
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Jodee Rich: An Integrated Social Media Strategy

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Jodee Rich, CEO of PeopleBrowsr, presents An Integrated Social Media Strategy at AdTech Sydney 2011

Jodee Rich, CEO of PeopleBrowsr, presents An Integrated Social Media Strategy at AdTech Sydney 2011

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    Jodee Rich: An Integrated Social Media Strategy Jodee Rich: An Integrated Social Media Strategy Presentation Transcript

    • An Integrated Social Media Strategy @jyesmith – Weber Shandwick - jyesmith@webershandwick.com @spence7zero – Deamon Group - Richard.spencer@daemongroup.com @tbuesing – Publicis Digital - tim.buesing@publicisdigital.com @wingdude – PeopleBrowsr – jodeerich@peoplebrowsr.com Brian Katz – New Business – brian.katz@adtech.com
    • An Integrated Social Media Strategy MONITOR REPORT ENGAGE IS NOT ENOUGH
    • An Integrated Social Media Strategy
      • Why it is challenging:
      • Cross disciplines – PR, Marcom, Sales, Customer Service
      • 10,000 posts/second
      • 1% Gold 100% Real
      • Monitoring in real time, no time for approval
      • 24/7
      • Damage Control
      • Influencers
    • Swinging through the trees… Human Socialization BIG PICTURE
    • Emerging from the jungle with Language… BIG PICTURE
    • Thousands of years later we wrote it down… BIG PICTURE
    • PCs, the internet, mobile phones, GPS have come together to enable a vast distributed data network of collective memory BIG PICTURE
    • A collective stream of intelligence … BIG PICTURE
    • Viral Streams will add light fiber power to the Collective Intelligence Human Connectedness
    • LITTLE BROTHER Connected Little Brothers will be a higher intelligence than Big Brother
    • SOCIAL VECTORS INFLUENCE SENTIMENT BREAKING TRENDS CONNECTEDNESS PERSONA RELEVANCE TRUST
    • OVER THE NEXT 24 MONTHS.. The Social Graph will be replaced by the.. Interest Graph – Influencers and Authorities
    • Find Conversations Extract @Names Sort Calculate Connections An Interest Graph is... A grouping of champions A champion is... An influencer who has a wide audience of friends who are discussing a relevant topic SOCIAL VECTORS
    • @WingDude [email_address] www.bit.ly/PBAdtechSy SWINGING THROUGH THE TREES…LANGUAGE EVOLVED Little Brother will carry the next level of Human Evolution – Influencers and Authorities independent of Institutions