Adtech2011   linked in - communities panel - feb2011
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How can B2B brands engage with Communities? LinkedIn

How can B2B brands engage with Communities? LinkedIn

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Adtech2011 linked in - communities panel - feb2011 Presentation Transcript

  • 1. How can B2B brands engage with Communities?
  • 2. The world’s largest professional network 90m+ professionals globally. 1.5 m+ in Australia.. and growing!
  • 3. What are professionals doing on LinkedIn? Managing their professional identity Building business relationships Sharing advice and finding answers
  • 4. LinkedIn GroupsCommunities of professionals who share advice and find answers. 650,000+ Groups 2,000+ created daily 3M new members monthly Expert-generated content Professional context
  • 5. LinkedIn Custom GroupsBuild long-lasting relationships and join the conversations.