How can you sell anything offline anymore?
Or bank offline?
Or steal a phone offline?
Or farm offline?
The new generation:
Two big bets Digital ads  become actions More of the world  becomes searchable
Goggles and text
Digital ads become actions: Declaring your location
Marlboro Vs Oldspice
Digital ads become actions: Declaring your location
Digital ads become actions:  Big-ticket research
Digital ads become actions:  Apps as Ads
VetMed
Digital ads become actions:  Games
Digital ads become actions:  Context and choice
Digital ads become actions:  Entertainment
Digital ads become actions: Videos
Fastest rising Google searches for advertising campaigns
Digital ads become actions: Rihanna perfume video
The value of display becomes measurable:  People
What does all this amount to?
Display is transformed by action
New measures of impact
Let the user define the ad’s value
 
 
Mobile: more of the world becomes searchable
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The Digital Vision, Daniel Alegre, VP Asia Pacific and Japan, Google Inc

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With digital marketing evolving and now representing a significant part of an advertiser's marketing plans, what's next and where is future growth coming from? Daniel will be covering the major online consumer trends including mobile and video. This Keynote Presentation will cover the latest news on innovations and developments that we can expect from Google in the coming year.

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The Digital Vision, Daniel Alegre, VP Asia Pacific and Japan, Google Inc

  1. 4. How can you sell anything offline anymore?
  2. 5. Or bank offline?
  3. 6. Or steal a phone offline?
  4. 7. Or farm offline?
  5. 8. The new generation:
  6. 9. Two big bets Digital ads become actions More of the world becomes searchable
  7. 10. Goggles and text
  8. 11. Digital ads become actions: Declaring your location
  9. 12. Marlboro Vs Oldspice
  10. 13. Digital ads become actions: Declaring your location
  11. 14. Digital ads become actions: Big-ticket research
  12. 15. Digital ads become actions: Apps as Ads
  13. 16. VetMed
  14. 17. Digital ads become actions: Games
  15. 18. Digital ads become actions: Context and choice
  16. 19. Digital ads become actions: Entertainment
  17. 20. Digital ads become actions: Videos
  18. 21. Fastest rising Google searches for advertising campaigns
  19. 22. Digital ads become actions: Rihanna perfume video
  20. 23. The value of display becomes measurable: People
  21. 24. What does all this amount to?
  22. 25. Display is transformed by action
  23. 26. New measures of impact
  24. 27. Let the user define the ad’s value
  25. 30. Mobile: more of the world becomes searchable

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