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There’s No Such Thing As Digital Marketing, Brad Jakeman, EVP, Chief Marketing Officer, Activision Blizzard

by on Mar 21, 2011

  • 874 views

With new media being invented seemingly every day, the fragmentation of audiences and eyeballs; and new devices on which to experience brands the irony is that it’s never been harder to connect with ...

With new media being invented seemingly every day, the fragmentation of audiences and eyeballs; and new devices on which to experience brands the irony is that it’s never been harder to connect with consumers. Is there a marketing secret sauce reserved only for those in the digital world, or do the same principles of marketing apply? Brad gives us a point of view on his experiences in launching the world’s biggest digital entertainment experience, Call of Duty:Black Ops.

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There’s No Such Thing As Digital Marketing, Brad Jakeman, EVP, Chief Marketing Officer, Activision Blizzard There’s No Such Thing As Digital Marketing, Brad Jakeman, EVP, Chief Marketing Officer, Activision Blizzard Presentation Transcript