626 commercial
Click to view
Established to promote the brand’s bringing two intense
flavours back from the dead during Halloween
Players are trapped in a haunted hotel,
where the only way out is to solve terrifying challenges.
To make it scarier, you ...
Click to view
Over 2.5 million people in 136 countries
Over 2 million bags sold
Selling out in three weeks
Not a single mention of a cor...
THE NEXT LEVEL
How Businesses Are Using Games to
Engage Their Audience
Presented by
What is Gamification/Game Based Learning/
Gameful Engagement?
13 hours per week
3 billion hours
69%
97%
40%
1 out of 4
35 years old
80%
61%
Size of market and the future
25% of redesigned business processes by 2015/6
more than a $2.8 billion business by 2016
70 ...
Get people to re-engage with the Census with
the release of the 2011 data.
People don’t really understand why the data is
important and valuable.
The best way to understand the value of the
data is to use it.
Click to view
100,000+ downloads
Average usage 7:34 mins
Featured by Apple, major global game & technology websites
4.5 stars
MLC Tennis Hot Shots had a low level of
awareness compared with some other kids'
sports programs
We wanted to engage kids in a fun way
We wanted to be able to communicate with kids
We wanted to promote the MLC Tennis Hot Shots
program to kids without advertising to them
Click to view video
Awareness of the program is growing steadily
In the 2012–13 financial year more than 90,000 kids
registered for the progra...
We can communicate messages about our
program via the News section in Tennis Hot Shots Galaxy
Tennis Hot Shots and Tennis Hot Shots Galaxy
both been downloaded more than 160,000 times
both been featured by Apple mult...
THE NEXT LEVEL
How Businesses Are Using Games to
Engage Their Audience
Presented by
Wil Monte
wil@millipede.com.au
Zac Jac...
Millipede games in_business
Millipede games in_business
Millipede games in_business
Millipede games in_business
Millipede games in_business
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Millipede games in_business

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Millipede games in_business

  1. 1. 626 commercial Click to view
  2. 2. Established to promote the brand’s bringing two intense flavours back from the dead during Halloween
  3. 3. Players are trapped in a haunted hotel, where the only way out is to solve terrifying challenges. To make it scarier, you have to play in the dark… Hotel 626 is only open from 6pm to 6am.
  4. 4. Click to view
  5. 5. Over 2.5 million people in 136 countries Over 2 million bags sold Selling out in three weeks Not a single mention of a corn chip
  6. 6. THE NEXT LEVEL How Businesses Are Using Games to Engage Their Audience Presented by
  7. 7. What is Gamification/Game Based Learning/ Gameful Engagement?
  8. 8. 13 hours per week
  9. 9. 3 billion hours
  10. 10. 69%
  11. 11. 97%
  12. 12. 40%
  13. 13. 1 out of 4
  14. 14. 35 years old
  15. 15. 80%
  16. 16. 61%
  17. 17. Size of market and the future 25% of redesigned business processes by 2015/6 more than a $2.8 billion business by 2016 70 percent of Global 2000 businesses
  18. 18. Get people to re-engage with the Census with the release of the 2011 data.
  19. 19. People don’t really understand why the data is important and valuable.
  20. 20. The best way to understand the value of the data is to use it.
  21. 21. Click to view
  22. 22. 100,000+ downloads Average usage 7:34 mins Featured by Apple, major global game & technology websites 4.5 stars
  23. 23. MLC Tennis Hot Shots had a low level of awareness compared with some other kids' sports programs
  24. 24. We wanted to engage kids in a fun way We wanted to be able to communicate with kids
  25. 25. We wanted to promote the MLC Tennis Hot Shots program to kids without advertising to them
  26. 26. Click to view video
  27. 27. Awareness of the program is growing steadily In the 2012–13 financial year more than 90,000 kids registered for the program, an increase of more than 100 per cent
  28. 28. We can communicate messages about our program via the News section in Tennis Hot Shots Galaxy
  29. 29. Tennis Hot Shots and Tennis Hot Shots Galaxy both been downloaded more than 160,000 times both been featured by Apple multiple times both made the top 10 Sports games on the App Store
  30. 30. THE NEXT LEVEL How Businesses Are Using Games to Engage Their Audience Presented by Wil Monte wil@millipede.com.au Zac Jacobs zac@millipede.com.au Craig Morris tennis.com.au
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