#ATMEL
03
Hello
#ATMEL
RazoRfish UK
THE DIGITAL
PHYSICAL FUTURE
AD:TECH 2013 Presentation by Ben Hourahine & Lisa McAndrew
#ATMEL
CONNECTING
DIGITAL &
PHYSICAL
REALITIES
#ATMELDIGITAL PHYSICAL
#ATMEL
8.7 BILLION
CONNECTED
DEVICESSource: Cisco’s IBSG group / Forbes 2012
#ATMEL
ONLY 1% OF PHYSICIAL
OBJECTS THAT CAN BE
CONNECTED ARESource: Cisco’s IBSG group / Forbes
#ATMEL
Today
#ATMEL
STRATEGIES
LEARNING
INTIATIVES
#ATMEL
#ATMEL
Our Future Ready business renewal program involves adapting
our products and services, in fact our whole business m...
#ATMEL
The
Challenge
#ATMEL
THE BIGGEST
PHYSICAL NETWORK
IN AUSTRALIA
#ATMEL
5 BILLION+ DELIVERIES
33,031 EMPLOYEES
15,995 POST BOXES
10,380 TRUCKS, VANS AND MOTORBIKES
2,560 REGIONAL AND REMO...
#ATMEL
A LONG JOURNEY
#ATMEL
WHAT
WE’VE
DONE
TO DATE
#ATMEL
TODAY’S TAKE AWAY.
#ATMEL
Five key
Strategies
#ATMEL
01
Use online to boost
your offline brand
#ATMEL
#ATMEL
#ATMEL
Brand
02
Use physical assets
to drive brand online
#ATMEL
#ATMEL
#ATMEL
#ATMEL
#ATMEL
03
Create digital versions
of physical products
#ATMEL
#ATMEL
#ATMEL
#ATMEL
04
Turn digital goods
into physical objects
#ATMEL
#ATMEL
#ATMEL
05
Meet digital demand
with physical solutions
#ATMEL
#ATMEL
#ATMEL
Wrap up
#ATMEL
HOW CAN YOU
OR YOUR CLIENT?
#ATMEL
Use online to boost your offline brand
Use physical assets to drive brand online
Create digital versions of physica...
© 2012 Razorfish
Thanks
#ATMEL
QUESTIONS
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Auspost razorfish

  1. 1. #ATMEL 03 Hello
  2. 2. #ATMEL RazoRfish UK THE DIGITAL PHYSICAL FUTURE AD:TECH 2013 Presentation by Ben Hourahine & Lisa McAndrew
  3. 3. #ATMEL CONNECTING DIGITAL & PHYSICAL REALITIES
  4. 4. #ATMELDIGITAL PHYSICAL
  5. 5. #ATMEL 8.7 BILLION CONNECTED DEVICESSource: Cisco’s IBSG group / Forbes 2012
  6. 6. #ATMEL ONLY 1% OF PHYSICIAL OBJECTS THAT CAN BE CONNECTED ARESource: Cisco’s IBSG group / Forbes
  7. 7. #ATMEL Today
  8. 8. #ATMEL STRATEGIES LEARNING INTIATIVES
  9. 9. #ATMEL
  10. 10. #ATMEL Our Future Ready business renewal program involves adapting our products and services, in fact our whole business model, in response to this trend. Australia Post is finding opportunities to better connect people, in both the physical and the digital world.  Australia Post Managing Director & CEO, Ahmed Fahour Australia Post Annual Report 2012. ‘ ’
  11. 11. #ATMEL The Challenge
  12. 12. #ATMEL THE BIGGEST PHYSICAL NETWORK IN AUSTRALIA
  13. 13. #ATMEL 5 BILLION+ DELIVERIES 33,031 EMPLOYEES 15,995 POST BOXES 10,380 TRUCKS, VANS AND MOTORBIKES 2,560 REGIONAL AND REMOTE OUTLETS 1,868 METROPOLITAN RETAIL OUTLETS 498 PROCESSING CENTRES 23 BUSINESS HUBS 4 GATEWAY FACILITIES
  14. 14. #ATMEL A LONG JOURNEY
  15. 15. #ATMEL WHAT WE’VE DONE TO DATE
  16. 16. #ATMEL TODAY’S TAKE AWAY.
  17. 17. #ATMEL Five key Strategies
  18. 18. #ATMEL 01 Use online to boost your offline brand
  19. 19. #ATMEL
  20. 20. #ATMEL
  21. 21. #ATMEL Brand 02 Use physical assets to drive brand online
  22. 22. #ATMEL
  23. 23. #ATMEL
  24. 24. #ATMEL
  25. 25. #ATMEL
  26. 26. #ATMEL 03 Create digital versions of physical products
  27. 27. #ATMEL
  28. 28. #ATMEL
  29. 29. #ATMEL
  30. 30. #ATMEL 04 Turn digital goods into physical objects
  31. 31. #ATMEL
  32. 32. #ATMEL
  33. 33. #ATMEL 05 Meet digital demand with physical solutions
  34. 34. #ATMEL
  35. 35. #ATMEL
  36. 36. #ATMEL Wrap up
  37. 37. #ATMEL HOW CAN YOU OR YOUR CLIENT?
  38. 38. #ATMEL Use online to boost your offline brand Use physical assets to drive brand online Create digital versions of physical products Turn digital goods into physical objects Meet digital demand with physical solutions
  39. 39. © 2012 Razorfish Thanks
  40. 40. #ATMEL QUESTIONS

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