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The Almighty Local Dollar — Chuck Lee
The Almighty Local Dollar — Chuck Lee
The Almighty Local Dollar — Chuck Lee
The Almighty Local Dollar — Chuck Lee
The Almighty Local Dollar — Chuck Lee
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The Almighty Local Dollar — Chuck Lee

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  • Transcript

    • 1. “ The Almighty Local Dollar” PANELIST: Chuck Lee , VP of Channel Marketing & Delivery, AT&T Interactive
    • 2. Develop Manage Plus local search brands, apps and inventory… Deliver Online Advertising Mobile Advertising
    • 3. Local Delivered - Anywhere, Anytime… Top 30 ranked Web site comScore March 2009 YP.COM Network Reaching over 40M UVs comScore Custom Entity; January 2009
    • 4. Local is Mobile 3rd Most Popular Data Category M:Metrics: January 2009; after ringtones and personal email 71% Growth Mobile Internet Access comScore: Jan. ’08 vs. Jan. ‘09 270+ Million Wireless Subs in the U.S. CTIA: April 2009
    • 5. Evolving Advertiser Needs
      • Advertiser needs are changing with consumer behavior and demand:
        • Packaging Fragmentation across multiple media channels and platforms are becoming increasingly important to reach ready-to-buy consumers
        • Targeted ads are key to promoting consumer action and repeat customers
        • Tighter budgets require more strategic spending of ad dollars and proof of ROI using campaign reporting and tracking tools
        • New thinking and approach in order to reach a new generation of consumers

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