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SMX@adtech: Mobile Local and Video Search — MattMcGee
 

SMX@adtech: Mobile Local and Video Search — MattMcGee

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    SMX@adtech: Mobile Local and Video Search — MattMcGee SMX@adtech: Mobile Local and Video Search — MattMcGee Presentation Transcript

    • Local Search Tactics for 2009 Matt McGee , Assignment Editor, Search Engine Land
    • Where We’re Going
      • Local Search: Who’s Playing?
      • Local Search: Who’s Winning?
      • Six Local SEO Tactics
    • Who’s Playing?
    • Local Search: Who’s Playing?
    • Local Search: Who’s Playing?
    • Local Search: Who’s Playing?
    • Who’s Winning?
    • Local Search: Who’s Winning? (Pssst: Google.com, not Google Maps)
    • Local Search: Who’s Winning? Google Maps: 1 visit for every ~30 to Google.com
    • March, 2009: Google’s Game Changer
    • March, 2009: Google’s Game Changer
    • March, 2009: Google’s Game Changer
    • Six Local SEO Tactics
    • Six Local SEO Tactics
      • Separate page for each location
    • Six Local SEO Tactics
    • Six Local SEO Tactics
      • Separate page for each location
      • Write a detailed Location/Directions page
    • Six Local SEO Tactics No!
    • Six Local SEO Tactics No!
    • Six Local SEO Tactics No!
    • Six Local SEO Tactics
      • Separate page for each location
      • Write a detailed Location/Directions page
      • Do regular SEO – page titles, link text, H1/H2 tags, etc. -- but with geo modifiers
    • Six Local SEO Tactics No: “... click here for directions …” Yes: “…directions to our downtown Seattle hotel …” No: “…great selection of products…” Yes: “…great selection of HDTVs in San Jose…”
    • Six Local SEO Tactics
      • Separate page for each location
      • Write a detailed Location/Directions page
      • Do regular SEO – page titles, link text, H1/H2 tags, etc. -- but with geo modifiers
      • Standardize & Optimize Business Profiles
    • Six Local SEO Tactics GetListed.org (also UniversalBusinessListing.org)
    • Six Local SEO Tactics
    • Six Local SEO Tactics
      • Separate page for each location
      • Write a detailed Location/Directions page
      • Do regular SEO – page titles, link text, H1/H2 tags, etc. -- but with geo modifiers
      • Standardize & Optimize Business Profiles
      • Create & acquire citations
    • Six Local SEO Tactics
    • Six Local SEO Tactics
      • Separate page for each location
      • Write a detailed Location/Directions page
      • Do regular SEO – page titles, link text, H1/H2 tags, etc. -- but with geo modifiers
      • Standardize & Optimize Business Profiles
      • Create & acquire citations
      • Acquire/Encourage ratings and reviews
    • Six Local SEO Tactics
    • Matt McGee [email_address] @mattmcgee on Twitter