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Local Search Tactics for 2009 Matt McGee , Assignment Editor, Search Engine Land
Where We’re Going <ul><li>Local Search: Who’s Playing? </li></ul><ul><li>Local Search: Who’s Winning? </li></ul><ul><li>Si...
Who’s Playing?
Local Search: Who’s Playing?
Local Search: Who’s Playing?
Local Search: Who’s Playing?
Who’s Winning?
Local Search: Who’s Winning? (Pssst: Google.com, not Google Maps)
Local Search: Who’s Winning? Google Maps: 1 visit for every ~30 to Google.com
March, 2009: Google’s Game Changer
March, 2009: Google’s Game Changer
March, 2009: Google’s Game Changer
Six Local SEO Tactics
Six Local SEO Tactics <ul><li>Separate page for each location </li></ul>
Six Local SEO Tactics
Six Local SEO Tactics <ul><li>Separate page for each location </li></ul><ul><li>Write a detailed Location/Directions page ...
Six Local SEO Tactics No!
Six Local SEO Tactics No!
Six Local SEO Tactics No!
Six Local SEO Tactics <ul><li>Separate page for each location </li></ul><ul><li>Write a detailed Location/Directions page ...
Six Local SEO Tactics No: “...  click here for directions  …” Yes: “…directions to our  downtown Seattle hotel …” No: “…gr...
Six Local SEO Tactics <ul><li>Separate page for each location </li></ul><ul><li>Write a detailed Location/Directions page ...
Six Local SEO Tactics GetListed.org (also UniversalBusinessListing.org)
Six Local SEO Tactics
Six Local SEO Tactics <ul><li>Separate page for each location </li></ul><ul><li>Write a detailed Location/Directions page ...
Six Local SEO Tactics
Six Local SEO Tactics <ul><li>Separate page for each location </li></ul><ul><li>Write a detailed Location/Directions page ...
Six Local SEO Tactics
Matt McGee [email_address] @mattmcgee on Twitter
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SMX@adtech: Mobile Local and Video Search — MattMcGee

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Transcript of "SMX@adtech: Mobile Local and Video Search — MattMcGee"

  1. 1. Local Search Tactics for 2009 Matt McGee , Assignment Editor, Search Engine Land
  2. 2. Where We’re Going <ul><li>Local Search: Who’s Playing? </li></ul><ul><li>Local Search: Who’s Winning? </li></ul><ul><li>Six Local SEO Tactics </li></ul>
  3. 3. Who’s Playing?
  4. 4. Local Search: Who’s Playing?
  5. 5. Local Search: Who’s Playing?
  6. 6. Local Search: Who’s Playing?
  7. 7. Who’s Winning?
  8. 8. Local Search: Who’s Winning? (Pssst: Google.com, not Google Maps)
  9. 9. Local Search: Who’s Winning? Google Maps: 1 visit for every ~30 to Google.com
  10. 10. March, 2009: Google’s Game Changer
  11. 11. March, 2009: Google’s Game Changer
  12. 12. March, 2009: Google’s Game Changer
  13. 13. Six Local SEO Tactics
  14. 14. Six Local SEO Tactics <ul><li>Separate page for each location </li></ul>
  15. 15. Six Local SEO Tactics
  16. 16. Six Local SEO Tactics <ul><li>Separate page for each location </li></ul><ul><li>Write a detailed Location/Directions page </li></ul>
  17. 17. Six Local SEO Tactics No!
  18. 18. Six Local SEO Tactics No!
  19. 19. Six Local SEO Tactics No!
  20. 20. Six Local SEO Tactics <ul><li>Separate page for each location </li></ul><ul><li>Write a detailed Location/Directions page </li></ul><ul><li>Do regular SEO – page titles, link text, H1/H2 tags, etc. -- but with geo modifiers </li></ul>
  21. 21. Six Local SEO Tactics No: “... click here for directions …” Yes: “…directions to our downtown Seattle hotel …” No: “…great selection of products…” Yes: “…great selection of HDTVs in San Jose…”
  22. 22. Six Local SEO Tactics <ul><li>Separate page for each location </li></ul><ul><li>Write a detailed Location/Directions page </li></ul><ul><li>Do regular SEO – page titles, link text, H1/H2 tags, etc. -- but with geo modifiers </li></ul><ul><li>Standardize & Optimize Business Profiles </li></ul>
  23. 23. Six Local SEO Tactics GetListed.org (also UniversalBusinessListing.org)
  24. 24. Six Local SEO Tactics
  25. 25. Six Local SEO Tactics <ul><li>Separate page for each location </li></ul><ul><li>Write a detailed Location/Directions page </li></ul><ul><li>Do regular SEO – page titles, link text, H1/H2 tags, etc. -- but with geo modifiers </li></ul><ul><li>Standardize & Optimize Business Profiles </li></ul><ul><li>Create & acquire citations </li></ul>
  26. 26. Six Local SEO Tactics
  27. 27. Six Local SEO Tactics <ul><li>Separate page for each location </li></ul><ul><li>Write a detailed Location/Directions page </li></ul><ul><li>Do regular SEO – page titles, link text, H1/H2 tags, etc. -- but with geo modifiers </li></ul><ul><li>Standardize & Optimize Business Profiles </li></ul><ul><li>Create & acquire citations </li></ul><ul><li>Acquire/Encourage ratings and reviews </li></ul>
  28. 28. Six Local SEO Tactics
  29. 29. Matt McGee [email_address] @mattmcgee on Twitter
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