SMX@adtech: Mobile Local and Video Search — MattMcGee
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SMX@adtech: Mobile Local and Video Search — MattMcGee Presentation Transcript

  • 1. Local Search Tactics for 2009 Matt McGee , Assignment Editor, Search Engine Land
  • 2. Where We’re Going
    • Local Search: Who’s Playing?
    • Local Search: Who’s Winning?
    • Six Local SEO Tactics
  • 3. Who’s Playing?
  • 4. Local Search: Who’s Playing?
  • 5. Local Search: Who’s Playing?
  • 6. Local Search: Who’s Playing?
  • 7. Who’s Winning?
  • 8. Local Search: Who’s Winning? (Pssst: Google.com, not Google Maps)
  • 9. Local Search: Who’s Winning? Google Maps: 1 visit for every ~30 to Google.com
  • 10. March, 2009: Google’s Game Changer
  • 11. March, 2009: Google’s Game Changer
  • 12. March, 2009: Google’s Game Changer
  • 13. Six Local SEO Tactics
  • 14. Six Local SEO Tactics
    • Separate page for each location
  • 15. Six Local SEO Tactics
  • 16. Six Local SEO Tactics
    • Separate page for each location
    • Write a detailed Location/Directions page
  • 17. Six Local SEO Tactics No!
  • 18. Six Local SEO Tactics No!
  • 19. Six Local SEO Tactics No!
  • 20. Six Local SEO Tactics
    • Separate page for each location
    • Write a detailed Location/Directions page
    • Do regular SEO – page titles, link text, H1/H2 tags, etc. -- but with geo modifiers
  • 21. Six Local SEO Tactics No: “... click here for directions …” Yes: “…directions to our downtown Seattle hotel …” No: “…great selection of products…” Yes: “…great selection of HDTVs in San Jose…”
  • 22. Six Local SEO Tactics
    • Separate page for each location
    • Write a detailed Location/Directions page
    • Do regular SEO – page titles, link text, H1/H2 tags, etc. -- but with geo modifiers
    • Standardize & Optimize Business Profiles
  • 23. Six Local SEO Tactics GetListed.org (also UniversalBusinessListing.org)
  • 24. Six Local SEO Tactics
  • 25. Six Local SEO Tactics
    • Separate page for each location
    • Write a detailed Location/Directions page
    • Do regular SEO – page titles, link text, H1/H2 tags, etc. -- but with geo modifiers
    • Standardize & Optimize Business Profiles
    • Create & acquire citations
  • 26. Six Local SEO Tactics
  • 27. Six Local SEO Tactics
    • Separate page for each location
    • Write a detailed Location/Directions page
    • Do regular SEO – page titles, link text, H1/H2 tags, etc. -- but with geo modifiers
    • Standardize & Optimize Business Profiles
    • Create & acquire citations
    • Acquire/Encourage ratings and reviews
  • 28. Six Local SEO Tactics
  • 29. Matt McGee [email_address] @mattmcgee on Twitter