Local Search Tactics — Matt McGee
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Local Search Tactics — Matt McGee

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Local Search Tactics — Matt McGee Local Search Tactics — Matt McGee Presentation Transcript

  • Local Search Tactics for 2009 PANELIST: Matt McGee , Assignment Editor, Search Engine Land
  • Where We’re Going
    • Local Search: Who’s Playing?
    • Local Search: Who’s Winning?
    • Six Local SEO Tactics
  • Who’s Playing?
  • Local Search: Who’s Playing?
  • Local Search: Who’s Playing?
  • Local Search: Who’s Playing?
  • Who’s Winning?
  • Local Search: Who’s Winning?
  • March, 2009: Google’s Game Changer
  • March, 2009: Google’s Game Changer
  • March, 2009: Google’s Game Changer
  • Six Local SEO Tactics
  • Six Local SEO Tactics
    • Separate page for each location
  • Six Local SEO Tactics
  • Six Local SEO Tactics
    • Separate page for each location
    • Write a detailed Location/Directions page
  • Six Local SEO Tactics No!
  • Six Local SEO Tactics No!
  • Six Local SEO Tactics No!
  • Six Local SEO Tactics
    • Separate page for each location
    • Write a detailed Location/Directions page
    • Do regular SEO – page titles, link text, H1/H2 tags, etc. -- but with geo modifiers
  • Six Local SEO Tactics No: “... click here for directions …” Yes: “…directions to our downtown Seattle hotel …” No: “…great selection of products…” Yes: “…great selection of HDTVs in San Jose…”
  • Six Local SEO Tactics
    • Separate page for each location
    • Write a detailed Location/Directions page
    • Do regular SEO – page titles, link text, H1/H2 tags, etc. -- but with geo modifiers
    • Standardize & Optimize Business Profiles
  • Six Local SEO Tactics GetListed.org (also UniversalBusinessListing.org)
  • Six Local SEO Tactics
  • Six Local SEO Tactics
    • Separate page for each location
    • Write a detailed Location/Directions page
    • Do regular SEO – page titles, link text, H1/H2 tags, etc. -- but with geo modifiers
    • Standardize & Optimize Business Profiles
    • Create & acquire citations
  • Six Local SEO Tactics
  • Six Local SEO Tactics
    • Separate page for each location
    • Write a detailed Location/Directions page
    • Do regular SEO – page titles, link text, H1/H2 tags, etc. -- but with geo modifiers
    • Standardize & Optimize Business Profiles
    • Create & acquire citations
    • Acquire/Encourage ratings and reviews
  • Six Local SEO Tactics
  • Matt McGee [email_address] @mattmcgee