Content Marketing Strategies — Rebecca Watson

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Content Marketing Strategies — Rebecca Watson

  1. 1. Content Marketing Strategies: How to Leverage Social Media to Exponentially Grow Your Audience and Bottom Line Panelists: • Rebecca Weeks Watson Dir. of Business Development, Real Girls Media • Katie Sween Head of Marketing, StumbleUpon • James Smith Chief Revenue Officer, HuffingtonPost.com • Romi Lassally Founder, TruuConfessions.com
  2. 2. Content is easy, marketing is not Most of us have high-quality content or products, but we Haven’t mastered how to: • drive traffic to it • access our target audience within social communities • package it • partner with relevant publishers • leverage syndication and link exchanges • create tools for users to expose our content
  3. 3. What you’ll learn today Why social media matters Internal and external strategies Specific tools Do’s and don’ts Results/expectations Organizational involvement
  4. 4. Social media matters “The biggest trends today are micro: small, under-the- radar patterns of behavior which take on real power when propelled by modern communications.” - Mark Penn, Wall Street Journal, 4-21-09
  5. 5. Internal strategy: Promote user activity
  6. 6. Add sharing tools on your site
  7. 7. Social news: users vote on content
  8. 8. StumbleUpon Partner Program Stumbling directly within a partner’s site enables their visitors to discover their most popular content
  9. 9. StumbleUpon Partner Program Clicking “Stumble” on the badge launches WebStumbling within the partner site
  10. 10. External strategy: find your audience within communities
  11. 11. Tools to market your content Widgets Contests Syndication Link exchanges
  12. 12. StumbleUpon—StumbleThru Stumble exclusively through partner domains
  13. 13. StumbleUpon Advertising—Sponsored Stumbles Green icon indicates the Stumble is an ad. 100% Click-through
  14. 14. Questions? Rebecca Watson Email: Rebecca@realgirlsmedia.com Twitter: @divinecaroline

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