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ADSPACE_10 Proven Methods — Doug Burke
 

ADSPACE_10 Proven Methods — Doug Burke

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    ADSPACE_10 Proven Methods — Doug Burke ADSPACE_10 Proven Methods — Doug Burke Presentation Transcript

    • 2009
    • The Problem
      • Ad Networks yield low CPMs
      • Ad Network CPMs are declining
      • Getting into Direct Sales of Premium Guaranteed Inventory is expensive
    • Direct Sales Leads To Significantly Higher CPMs Premium Guaranteed Non-Premium Non-Guaranteed Direct: $12 Avg. CPM $1.15 Avg. CPM Exchanges $0.75 Avg. CPM Ad Networks
    • It Is Very Expensive To Get Into Direct Sales?
      • You need:
      • Direct salespeople
      • An ad server
      • Inventory and order management
      • Ad trafficking
      • Billing and reconciliation
      • Collections
    • The Solution: Ad Sales and Ops In A Box
      • Automated Direct Sales
      • Automated RFP Response
      • Inventory Management
      • Order Management
      • Free Ad Serving
      • Outsourced Ad Operations :
      • Trafficking
      • Billing and Reconciliation
      • Collections
    • I’ve got a great site but only make $35,000 per month using ad networks. “ The Abyss” Wow! That stinks. I’m making $175,000 per month selling directly and its easy. It would cost $50,000 per month to build sales and ops teams. Try PageGage Direct! It’s a sales and ad ops team in a box. My CPM rates went from 50 cents to 3 dollars and I gained control of my business. And it only cost me 100 dollars to get started. And it would take 6 months to create enough deal flow to cover these costs. How do I get over there without falling in the abyss? You should come over here. I would love to but… Are you kidding me? 100 dollars? Sounds great! I’m on my way!! Using AD Networks Using Direct Sales