ADSPACE Workshop Series — Steen Andersson
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
884
On Slideshare
884
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
6
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. 1. Whatto Do How We Case Beyond The Studies think banner & (Driving about New 2. Mobility Planning ROI) Opps mobile 3. Innovation @ 5th 4. Example: Mobile Elements http://www.flickr.com/photos/11266609@N00/2872069583/ Presenter: Steen Andersson Co-Founder & Vice President 5thfinger © 5th Finger 2009
  • 2. This is a mobile phone. 5thfinger © 5th Finger 2009
  • 3. This is mobility. 5thfinger © 5th Finger 2009
  • 4. mobility is a range of BEHAVIORS 5thfinger © 5th Finger 2009
  • 5. Our job is helping brands engage consumers living on the go. 5thfinger © 5th Finger 2009
  • 6. By tapping into context. 5thfinger © 5th Finger 2009
  • 7. Exploiting functionality. 5thfinger © 5th Finger 2009
  • 8. Creating utility. 5thfinger © 5th Finger 2009
  • 9. Most people think about mobile like this. An idea. Voice Brand SMS Apps An idea. An idea. Mobile An idea. Web 5thfinger © 5th Finger 2009
  • 10. Most people think about mobile An idea. Voice AS Brand SMS Apps An idea. An idea. TECHNOLOGY Mobile An idea. Web . 5thfinger © 5th Finger 2009
  • 11. Some people think about mobile like this. TV Ideas. Ideas. OOH Print Mobile Ideas. Ideas. Online 5thfinger © 5th Finger 2009
  • 12. Some people think about mobile TV Ideas. Ideas. AS OOH Print Mobile Ideas. Ideas. CONNECTION. Online 5thfinger © 5th Finger 2009
  • 13. We think about mobile like this. People The Brand Media Idea Technolog y 5thfinger © 5th Finger 2009
  • 14. We think about mobile People A The Brand Media Idea S Technology 5thfinger © 5th Finger 2009
  • 15. So where do I start? 5thfinger © 5th Finger 2009
  • 16. Know your mobile Ad Networks… High Traffic Volume Direct Response Branding (Long Tail of Publishers) (Premier) Chart: North American Ad Network Lower Traffic Volume Inventory Mix (Source 5th Finger) 5thfinger © 5th Finger 2009
  • 17. 1. What We Do Beyond The banner (Driving 2. Mobility Planning ROI) 3. Innovation @ 5th 4. Example: Mobile Elements http://www.flickr.com/photos/11266609@N00/2872069583/ Presenter: Steen Andersson Co-Founder & Vice President 5thfinger © 5th Finger 2009
  • 18. Beyond the Banner (Driving ROI) Click to Call Branded Content Downloads SMS Alerts WAP Coupons Videos (Trailers, etc) E-commerce Sales Promotion Sweepstakes SMS Coupons/Vouchers Download Mobile Wallpapers 5thfinger © 5th Finger 2009
  • 19. 1. What We Do Case Studies & New 2. Mobility Planning Opps 3. Innovation @ 5th 4. Example: Mobile Elements http://www.flickr.com/photos/11266609@N00/2872069583/ Presenter: Steen Andersson Co-Founder & Vice President 5thfinger © 5th Finger 2009
  • 20. MSN MOBILE Key Learnings – • For PC vs Mobile Ads - 6x ROI performance from Mobile Ads • More complex calls to action (Sweeps) can reduce response • Admob performed 10x better than the worst performing ad network (Sprint) • Traffic from Google Mobile Search and Millenial Media had the highest repeat visit rate to MSN Mobile 5thfinger © 5th Finger 2009
  • 21. LANDROVER Moving from PC to Mobile... 5thfinger © 5th Finger 2009
  • 22. Untapped Opportunities… 5thfinger © 5th Finger 2009
  • 23. Rich Mobile Banners 5thfinger © 5th Finger 2009
  • 24. In Banner Search 5thfinger © 5th Finger 2009
  • 25. The wrap… Send to Friend’s Your Send to Friend’s Your name Name Friend’s a Mobile Your name Name Friend’s a Mobile Mobile # # Friend: Mobile # # Friend: 1. Understand the players 2. Drive ROI Beyond the Banner 3. Think about how much online budget to allocate 5thfinger © 5th Finger 2009
  • 26. Steen Andersson Co-Founder steen.andersson@5thfinger.com New York Office San Francisco Office Sydney Office 5thfinger +1 646 578 8202 +1 415 294 2040 +61 2 8307 7888 © 5th Finger 2009