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ADSPACE Workshop Series — Mani Iyer

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Transcript

  • 1. PANELIST: Mani Iyer , CEO and Founder, Kwanzoo Inc. Dynamic Widget Ads for Online Customer Acquisition www.kwanzoo.com
  • 2. Kwanzoo Overview
    • Kwanzoo provides dynamic widget ads that…
    • Use questions to engage and qualify users to increase conversions
    • Are certified by Google to run on the Google Content Network (GCN)
    • Are contextually relevant to a publisher’s content or audience
  • 3. Kwanzoo Dynamic Widget Ads Are For…
    • Online & Affiliate Marketing for Merchants
    • Lead Generation
    • Performance Advertising over Ad Networks
    • Brand Advertising with High Engagement
  • 4. Affiliate Marketing Engage Qualify Convert
    • Testing with leading affiliate network
    • Targeted promotion to pre-qualified users
    • Expected conversion lift: 10%+
  • 5. Lead Generation
    • Runs on Google Content Network (GCN)
    • Qualified user delivered to landing page
    • Goal: Lower cost per lead versus Text/PPC
  • 6. Performance Advertising Over Ad Networks
    • Testing Kwanzoo widget ads with ad network partners on a CPA / CPL / rev share model
    • We bring the creative, ad platform & widget ad templates
    • Goal: Increase partner inventory monetization, increase product sales and qualified leads
  • 7. Brand Engagement
    • 5X higher CTRs versus display
    • 0.8% to 1.3% Engagement
    • 70% completion (10 questions)
    • Users love it, think it’s content!
    • Goal: Higher brand awareness
  • 8.
    • Entertainment
    • Education
    • Personal Finance
    • Health & Fitness
    • Food / Beverage
    • Fashion / Lifestyle
    • Gift Guides
    • Electronics / Other
    “ Ready-to-use” Widget Ad Templates
  • 9. Easy Self-Service Configuration of Widget Ads
  • 10. Mani Iyer CEO and Founder [email_address] twitter: iyermani cell: 650-814-4974 Thank You!

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