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### Transcript

• 1. PANELIST: Jay Sears , EVP Strategic Products & Business Development ContextWeb, Inc. / ADSDAQ Exchange April 22, 2009 The State of Contextual: Internet Advertising Math
• 2. An Internet Advertising Math Lesson
• 88% of X = .88X
• 1 + 1 =3
• ( (1 + 2 + 3) ÷ 3) > 1.50
• 3. 88% of X
• Blind revenue share
• Wait for the earnings report
• Does not mean your slice is 88%
• Revenue share
• Want 50% of Y or 50% of Z?
• Want 1 X or 2X?
• 4. 1 + 1 = 3
• When banks compete, you win…
• 2, 3 and 4 are all > 1
• Knowing someone is on your tail makes you work harder
• Olympics every day
• Use judgment to pick top athletes out of 300
• Use competition to find who wins for you
• Hold your competition today, tomorrow, next week, next quarter, next year…
• 5. ((1+2+3) ÷ 3) > 1.50