PANELIST: Jay Sears , EVP Strategic Products & Business Development ContextWeb, Inc. / ADSDAQ Exchange April 22, 2009 The State of Contextual: Internet Advertising Math

An Internet Advertising Math Lesson 88% of X = .88X 1 + 1 =3 ( (1 + 2 + 3) ÷ 3) > 1.50 Don’t outsource your math

88% of X = .88X

1 + 1 =3

( (1 + 2 + 3) ÷ 3) > 1.50

Don’t outsource your math

88% of X Blind revenue share Wait for the earnings report Does not mean your slice is 88% Revenue share Want 50% of Y or 50% of Z? Name your price Want 1 X or 2X?

Blind revenue share

Wait for the earnings report

Does not mean your slice is 88%

Revenue share

Want 50% of Y or 50% of Z?

Name your price

Want 1 X or 2X?

1 + 1 = 3 When banks compete, you win… 2, 3 and 4 are all > 1 Knowing someone is on your tail makes you work harder Olympics every day Use judgment to pick top athletes out of 300 Use competition to find who wins for you Hold your competition today, tomorrow, next week, next quarter, next year…

When banks compete, you win…

2, 3 and 4 are all > 1

Knowing someone is on your tail makes you work harder

Olympics every day

Use judgment to pick top athletes out of 300

Use competition to find who wins for you

Hold your competition today, tomorrow, next week, next quarter, next year…

((1+2+3) ÷ 3) > 1.50 Home page = 2 Entertainment page = 1 Health page = 3 Use multiple ad tags to reflect the value of various piece of your inventory

Home page = 2

Entertainment page = 1

Health page = 3

Use multiple ad tags to reflect the value of various piece of your inventory

Don’t Outsource Your Math & Just Do It Keep control If you don’t know, you don’t know Did you do you own taxes? Did you check the accountant’s work? Just Do It Stop analyzing. Stop thinking, just do it Testing = knowledge = leverage = winning

Keep control

If you don’t know, you don’t know

Did you do you own taxes?

Did you check the accountant’s work?

Just Do It

Stop analyzing. Stop thinking, just do it

Testing = knowledge = leverage = winning

THANK YOU Jay Sears , EVP Strategic Products & Business Development ContextWeb, Inc. / ADSDAQ Exchange Sign-up: www.ADSDAQ.com Listen: http://blog.ContextWeb.com Follow: http://www.Twitter.com/ContextWeb