ADSPACE Measurement and Metrics — Jarck MardackPresentation Transcript
Content to Content
Increasing visitor value by sending them into your content
It pays to look like content.
Does it pay to be content?
Critical content conspicuously missing.
Satisfy content desire and monetize
Conventional Landing Page
How to do this:
• Don’t borrow creatives and landing pages
from search; start from scratch.
• Get your content in shape to serve sales.
• Think of your ad creative is a preview blurb.
• Use categories and taxonomies to organize
your content, then map your campaigns to
• Bidding on your page titles = super quality.