ADSPACE Measurement and Metrics — Jarck Mardack
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ADSPACE Measurement and Metrics — Jarck Mardack

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ADSPACE Measurement and Metrics — Jarck Mardack ADSPACE Measurement and Metrics — Jarck Mardack Presentation Transcript

  • Content to Content Increasing visitor value by sending them into your content Jack Mardack
  • It pays to look like content.
  • Does it pay to be content?
  • Critical content conspicuously missing.
  • Satisfy content desire and monetize
  • Conventional Landing Page
  • Unconventional
  • Metrics
  • Demand Creation.
  • How to do this: • Don’t borrow creatives and landing pages from search; start from scratch. • Get your content in shape to serve sales. • Think of your ad creative is a preview blurb. • Use categories and taxonomies to organize your content, then map your campaigns to these structures. • Bidding on your page titles = super quality.
  • The un-landing page is a hub.
  • Value Judgments