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ADSPACE Closing Keynote — Ian Lee
 

ADSPACE Closing Keynote — Ian Lee

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    ADSPACE Closing Keynote — Ian Lee ADSPACE Closing Keynote — Ian Lee Presentation Transcript

    • PANELIST: Ian Lee , MSc. Director of Marketing & Advertising HealthCastle.com
    • Know Your Business
      • Treat your website as a business
      • Know your business objectives
      • Find your balance between content and advertising
      • Traffic is King
    • Content Readers Want
    • Important to Bring Traffic Back - Newsletters - RSS
    • Offer Unique Tools
    • PR Efforts: Placement in Print, Radio and TV
    • Boost Credibility Partnering with USDA HON Accredited
    • Ad Spots
    • A/B Test: 120x600 vs. 160x600 120 x 600 160 x 600 Versus eCPM -14.9%
    • A/B Test: Text vs. Image and Text Text Only Image and Text Versus eCPM ≈ eCPM No Significant Difference
    • Connect with Ian Lee
      • Twitter - @HealthCastleIan