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ADSPACE Closing Keynote — Ian Lee
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ADSPACE Closing Keynote — Ian Lee

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Published in: Technology, Business

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Transcript

  • 1. PANELIST: Ian Lee , MSc. Director of Marketing & Advertising HealthCastle.com
  • 2. Know Your Business
    • Treat your website as a business
    • Know your business objectives
    • Find your balance between content and advertising
    • Traffic is King
  • 3. Content Readers Want
  • 4. Important to Bring Traffic Back - Newsletters - RSS
  • 5. Offer Unique Tools
  • 6. PR Efforts: Placement in Print, Radio and TV
  • 7. Boost Credibility Partnering with USDA HON Accredited
  • 8. Ad Spots
  • 9. A/B Test: 120x600 vs. 160x600 120 x 600 160 x 600 Versus eCPM -14.9%
  • 10. A/B Test: Text vs. Image and Text Text Only Image and Text Versus eCPM ≈ eCPM No Significant Difference
  • 11. Connect with Ian Lee
    • Twitter - @HealthCastleIan

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