Creators <ul><li>Publish a blog </li></ul><ul><li>Publish your own web pages </li></ul><ul><li>Upload video you created  <...
Critics I either love something or hate it – there’s no grey zone there <ul><li>Post ratings/reviews </li></ul><ul><li>Com...
Collectors I’m a technology and organisation nut – everything has a place, everything in it’s place <ul><li>Use RSS  feeds...
Joiners <ul><li>Maintain profile on a social networking site </li></ul><ul><li>Visit social networking sites </li></ul>My ...
Spectators All this new content is a great way to indulge my passion for golf <ul><li>Read blogs </li></ul><ul><li>Watch v...
Inactives <ul><li>Don’t acknowledge using  any social technologies  </li></ul>My real life is already too full to pursue a...
Creators Critics Collectors Joiners Spectators Inactives Percent of adults participating in at least one of the activities...
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Creators I blog because I have something important to share --StevenNoble

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Creators I blog because I have something important to share

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Creators I blog because I have something important to share --StevenNoble

  1. 1. Creators <ul><li>Publish a blog </li></ul><ul><li>Publish your own web pages </li></ul><ul><li>Upload video you created </li></ul><ul><li>Upload audio/music you created </li></ul><ul><li>Write articles or stories and post them </li></ul>I blog because I have something important to share
  2. 2. Critics I either love something or hate it – there’s no grey zone there <ul><li>Post ratings/reviews </li></ul><ul><li>Comment on someone else’s blog </li></ul><ul><li>Contribute to online forums </li></ul><ul><li>Contribute to/edit articles in a wiki </li></ul>
  3. 3. Collectors I’m a technology and organisation nut – everything has a place, everything in it’s place <ul><li>Use RSS feeds </li></ul><ul><li>Add “tags” to web pages or photos </li></ul><ul><li>“ Vote” for web sites online </li></ul>
  4. 4. Joiners <ul><li>Maintain profile on a social networking site </li></ul><ul><li>Visit social networking sites </li></ul>My friends are the most important part of my life
  5. 5. Spectators All this new content is a great way to indulge my passion for golf <ul><li>Read blogs </li></ul><ul><li>Watch video from other users </li></ul><ul><li>Listen to podcasts </li></ul><ul><li>Read online forums </li></ul><ul><li>Read customer ratings/reviews </li></ul>
  6. 6. Inactives <ul><li>Don’t acknowledge using any social technologies </li></ul>My real life is already too full to pursue an online one
  7. 7. Creators Critics Collectors Joiners Spectators Inactives Percent of adults participating in at least one of the activities at least monthly 26% 35% 45% 63% 24% 16% Source: Asia Pacific Consumer Technographics Survey, Q2 2008 Most online Aussie adults use social media Base: Adult Australian online consumers 35% 43% 63% 75% 12% 21% Percent of 18-28YOs participating in at least one of the activities at least monthly Source: the November 14, 2008, “Australian Social Technographics ® Revealed” report

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