Creators I blog because I have something important to share --StevenNoble

Creators

Publish a blog

Publish your own web pages

Upload video you created

Upload audio/music you created

Write articles or stories and post them

I blog because I have something important to share

Critics I either love something or hate it – there’s no grey zone there

Post ratings/reviews

Comment on someone else’s blog

Contribute to online forums

Contribute to/edit articles in a wiki

Collectors I’m a technology and organisation nut – everything has a place, everything in it’s place

Use RSS feeds

Add “tags” to web pages or photos

“ Vote” for web sites online

Joiners

Maintain profile on a social networking site

Visit social networking sites

My friends are the most important part of my life

Spectators All this new content is a great way to indulge my passion for golf

Read blogs

Watch video from other users

Listen to podcasts

Read online forums

Read customer ratings/reviews

Inactives

Don’t acknowledge using any social technologies

My real life is already too full to pursue an online one

Creators Critics Collectors Joiners Spectators Inactives Percent of adults participating in at least one of the activities at least monthly 26% 35% 45% 63% 24% 16% Source: Asia Pacific Consumer Technographics Survey, Q2 2008 Most online Aussie adults use social media Base: Adult Australian online consumers 35% 43% 63% 75% 12% 21% Percent of 18-28YOs participating in at least one of the activities at least monthly Source: the November 14, 2008, “Australian Social Technographics ® Revealed” report